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BizReport | Advertising archives January 10, 2012

Reports: More ad dollars to digital efforts

New reports, out from Vizu and BrightEdge, indicate 2012 will continue to show an increase in digital advertising efforts. First, from Vizu, experts believe more ad dollars will be used for brand-focused initiatives. Then, from BrightEdge, marketers are looking for... >>

BizReport | Advertising archives November 23, 2011

Studies: Video increasingly important for brand metrics

Two new studies are showing a more direct link between video advertising and brand metrics including purchasing intent and brand lift. And with more than half of the US population engaging in online video viewing, this kind of measurement should... >>

BizReport | Advertising archives October 25, 2011

Vizu taps Mirror Image for real-time analytics

A new partnership between Mirror Image Internet and Vizo may help brand advertisers optimize and measure campaigns in real-time. Mirror Image will power Vizu's Brand Advertising Effectiveness Platform through their Edge Computing Framework, improving the effectiveness of the platform. ... >>

BizReport | Viral Marketing November 04, 2010

Using only video, new product launch shows success

Still wondering if video really works as a viable ad format? A recent product launch says it definitely is. Recently YuMe, ScanScout and BBE joined forces for a new product launch called HoodieBuddie - a hoodie with washable headphones included.... >>

BizReport | Advertising archives February 02, 2007

Vizu Answers to revolutionize online market research

Online marketing research is set to be more affordable and accessible to those who can’t afford expensive programmes.... >>