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BizReport | Email Marketing June 15, 2012

Direct mail response rates 30 times better than email

The Direct Marketing Association's latest Response Rate Report reveals that direct mail response rates continue to outperform digital alternatives. ... >>

BizReport | Internet June 15, 2012

British government plans to tackle Internet trolls

People who leave defamatory comments on websites or forums are being targeted in the UK. The British government is currently considering legislation making website operators identify 'trolls'. ... >>

BizReport | Mobile Marketing June 14, 2012

IMRG/Capgemini: Mobile transactions up, but so is bounce rate

The new IMRG/Capgemini Quarterly Benchmarking Index reveals an incredible rise in mobile transactions in the UK in the past two years, but that this has also been accompanied by a rise in website bounce rate. ... >>

BizReport | Social Marketing June 13, 2012

UK: Consumers turn to social for service but no-one's listening

When it comes to online customer service in the UK via social channels, it seems the lights are on but no-one's listening. Despite more customers turning to social media channels to air their complaints or ask questions, the vast majority... >>

BizReport | Advertising archives May 29, 2012

UK: Advergames are ads, rules apply

The body responsible for governing online advertising in the UK has reiterated its rules surrounding what is, and what isn't, acceptable with advergames. Do your advergames fall short of the rules?... >>

BizReport | Ecommerce archives May 25, 2012

UK: Total retail sales fall, online sales rise

The most recent retail sales figures from the Office of National Statistics show that, while total retail sales fell steeply, there was hope and growth in online sales.... >>

BizReport | Email Marketing May 21, 2012

More than a third of Brits read email on mobile

Many British consumers now read marketing emails on their mobile devices, according to a new report from UK-based digital agency Steel London. Marketers need to consider when and where their messages are opened to maximize opens and engagement. ... >>

BizReport | Ecommerce archives May 16, 2012

Despite recession UK luxury shoppers to spend more in 2012

Higher levels of confidence making purchases online along with increasing levels of good service are driving consumers in the UK to continue spending on premium and luxury goods, despite the country's slide back into recession.... >>

BizReport | Mobile Marketing May 15, 2012

Twitter UK one year and 140 brands later

Since the launch of a UK office and Promoted Products, Twitter has attracted more than 140 mainly FMCG brands in the UK to advertise on its platform, according to new figures released this week. ... >>

BizReport | Social Marketing May 15, 2012

UK: Facebook tops local directories for SMB customer acquisition

Move over Yellow Pages, there's a new customer acquisition tool at the top of SMB's advertising must-do lists... Facebook.... >>

BizReport | Ecommerce archives May 10, 2012

Record-breaking rain does nothing to boost online sales in UK

Inclement weather often prompts consumers to head online, but the latest online sales figures from the British Retail Consortium reveal that even the wettest April on record can't halt the downward trajectory of the country's retail sector.... >>

BizReport | Loyalty Marketing May 03, 2012

Aggressive retention strategies stem promiscuous shopping behavior

Penny-pinching consumers in the UK are prone to 'promiscuous shopping', seeking out the cheapest deals. The companies that do best in this climate are those that adopt an aggressive customer retention strategy backed up by strong loyalty programs, according to... >>

BizReport | Social Marketing May 01, 2012

Only 1 in 10 UK businesses measure social media success

A recent survey by EPiServer found that social media is a bit hit with marketers but when it comes to measuring its benefits and success most were left scratching their heads. ... >>

BizReport | Law & Regulation April 26, 2012

CIFAS reveals rise in fraudulent use of bank accounts by owner

The UK's fraud prevention service, CIFAS, has revealed that fraud increased 13% in the first quarter of 2012. However, it's not just criminal activity, says CIFAS, but desperation on the part of some struggling account holders. ... >>

BizReport | Ecommerce archives April 24, 2012

UK's busiest online retailers have the fastest loading websites

Britain's leading online retailers are widening the gap in terms of web performance with the busiest also being the fastest, reveals new research from the NCC Group. Meanwhile, Strangeloop's findings suggest engaging content trumps the need for speed.... >>

BizReport | Ecommerce archives April 24, 2012

IMRG: UK mobile shopping up 254% YoY

The latest data from the IMRG Capgemini e-Retail Sales Index shows healthy growth in UK ecommerce in March and a growing mobile channel. ... >>

BizReport | Ecommerce archives April 05, 2012

Failed delivery experience and rude drivers hamper e-commerce improvements in UK

A new report from solutions technology firm Micros looks at the final stage in the buying process - the delivery of goods - and finds that while overall improvements have been made there is still room for much improvement when... >>

BizReport | Search Marketing April 02, 2012

SEO in UK worth over three-quarters of a billion dollars in 2011

The SEO market in the UK is continuing to grow rapidly, according to research by Econsultancy who estimate the SEO industry in the UK now brings in more than three-quarters of a billion dollars each year. ... >>

BizReport | Ecommerce archives April 02, 2012

Research: 69% consumers cut ties with companies that mishandle personal data

It's a no-brainer that companies that mishandle consumer data risk losing customers. New research from database marketing company Transactis reveals the extent of the potential damage. ... >>

BizReport | Mobile Marketing March 29, 2012

6 in 10 UK consumers would avoid NFC mobile payments

UK consumers are wary of NFC mobile payments and brands needs to address the issue with awareness campaigns. According to new research by, six out of 10 consumers in the UK would avoid using NFC technologies to make mobile... >>

BizReport | Ecommerce archives March 28, 2012

Inefficient online identity verification measures costing UK retailers billions

New research conducted by Experian has found that inefficient online identity and security measures are forcing online shoppers to use slow and outdated methods of providing identity or, worse still, making them abandon their purchase completely.... >>

BizReport | Mobile Marketing March 28, 2012

Apple scores zero in website mobile-optimization test

When new media age put Google's GetMoMeter to the test using the UK's top retail brands, the results revealed that the brand you'd think most-likely to have a mobile-optimized website, doesn't. ... >>

BizReport | Mobile Marketing March 20, 2012

GetMo: Campaign to get businesses mobile launches in UK

British businesses aren't keeping up with consumers' mobile behavior and are missing out on billions of dollars in sales. Google has partnered with several businesses in the UK to launch the GetMo campaign aimed at making the integration of mobile... >>

BizReport | Ecommerce archives March 20, 2012

By 2016 23% of UK retail sales will take place online

By 2016, 23% of retail sales in the UK will take place online, according to a new report, "The $4.2 Trillion Opportunity: The Internet Economy in the G-20". ... >>

BizReport | Search Marketing March 16, 2012

Hitwise: 9 in 10 UK searches made on Google

Internet users in the UK made 2.2 billion visits to search engines in February this year, an increase of 174 million on February 2011, according to new figures released by Experian Hitwise. ... >>

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