TikTok Statistics & Facts 2024: How TikTok Grows Recent Time

Survey, United States, April 2023
By Kristina Knight, Journalist , BA -

This article offers the latest TikTok statistics on Global Impact, User Demographics, and Content Trends in recent years 2023.

Summary

TikTok, owned by ByteDance, has become a global sensation in the dynamic realm of social media, boasting millions of daily active users. Its short-form video format and creative potential have transformed it into a cultural phenomenon, drawing users not only for entertainment but also for personal and professional development. 

This article offers a data-driven examination of TikTok statistics, covering downloads, quarterly trends, and daily usage. It unravels insights into the platform’s expansion, user demographics, and its impact on popular culture.

Methodology

For our analysis of TikTok statistics, we employed a thorough methodology that leveraged diverse data sources. Initially, we gathered primary data from Statista.

Understanding TikTok’s user demographics was a pivotal facet of our analysis. To accomplish this, we relied on renowned market research organizations like Pew Research Center and eMarketer to provide us with valuable data on user age, gender distribution, and geographic representation, forming a comprehensive profile of TikTok’s user base.

TikTok Stats Overview

This article offers a comprehensive exploration of TikTok’s usage statistics, shedding light on the platform’s remarkable global impact. Utilizing a diverse methodology that includes data from TikTok’s official sources, third-party analytics, demographic studies, content category analysis, expert insights, and government data, it delves into the platform’s growth, user demographics, and content dynamics. 

Whether you’re a marketer, content creator, or simply intrigued by TikTok’s influence, this article provides a deep understanding of how TikTok is shaping the digital landscape and popular culture.

TikTok Statistics On Users 2023

TikTok Statistics On Users 2023
Photo: Team Designer

Internet users have grown exponentially over the past 10 years with social networks leading the way. On average TikTok users statistics show an impressive number of active monthly users worldwide, firmly establishing its presence as a major player in the social apps landscape.

In 2023, when TikTok began to gain more mainstream followers, the social app site had over 834 million[1] monthly active users globally. This is more than double the active user rate from 2020; by 2025, the site is expected to engage about 955 million active monthly users.

  • In 2020, the site had 465.7 million users and increased by nearly 200 million users to reach 655.9 million users in 2021.
  • In 2022, the site’s reach increased by 100 million more users to reach 755 million people
  • It is estimated TikTok will have 834.3 million by 2023
  • In 2024 TikTok has estimated users are 900.7 million and 955.4 million in 2025

Beyond the impressive monthly active users count, tens of millions of TikTok users visit the platform on a daily basis, underscoring the site’s ability to captivate and retain its audience’s attention.

TikTok’s allure is further highlighted by the substantial number of users who log in multiple times a day. As a result, TikTok’s influence extends well beyond casual usage. According to TikTok statistics, many users are deeply engaged with the platform, actively participating in trends, challenges, and communities. 

Looking ahead, TikTok’s growth trajectory is expected to continue soaring. Several factors contribute to this expected growth, including TikTok’s global expansion efforts, innovative features, and the platform’s ability to resonate with diverse age groups and demographics.

TikTok User Growth Compared To Selected Social Platforms

Most social networks draw from the same age group with younger users tending to be more active on newer sites, including TikTok. 

  • In 2021, TikTok shows a 43.5%[2] YoY growth rate compared to Instagram’s rate of 18.1%
  • IN 2023, TikTok’s growth rate is expected to be 13.4% compared to Twitter, which is expected to have a 6% YoY growth rate
  • By 2025, TikTok’s YoY growth rate is expected to be 4.7%, compared to Facebook, the oldest of the social networks, which is expected to show a -4% YoY growth rate

TikTok’s growth rate statistics have set it apart from established social media apps. TikTok’s emphasis on short-form video content, algorithm-driven recommendations, the international version, and the use of personal and business statistics have allowed it to grow rapidly.

Number Of TikTok Downloads 

The TikTok app’s download numbers have been nothing short of astounding, underscoring its status as a global cultural phenomenon not only in Apple but also in the Google Play store.

Since its Chinese version launch in 2016, the platform has consistently broken records and achieved unprecedented most downloaded app milestones including daily active users, consumer spending, average session length, and downloaded worldwide.

One of the most interesting statistics, the platform had accumulated 272.7 million[3] downloads across the main Apple app store and various Android app stores. This staggering figure catapulted the platform into the upper echelons of the most downloaded apps in history. 

TikTok’s ability to stay at the forefront of trends, continuously introduce new features, and adapt to user preferences has contributed to its sustained growth in app downloads. Therefore, t remains one of the most downloaded apps in numerous countries, cementing its position as a powerhouse in the ever-evolving landscape of mobile applications.

Countries With The Largest TikTok Audience 

As of 2023, there are 1.677 billion TikTok users worldwide. TikTok’s appeal as a global social media platform is undeniable, with the platform spanning the globe.

While the platform user base is widespread, certain countries have emerged as hotspots for platform activity, boasting some of the highest user numbers. Here’s a snapshot of the countries with the most platform users:

  • United States – With 133  million users, the United States is one of TikTok’s fastest-growing markets. TikTok’s unique blend of creativity and entertainment has resonated with users of all ages in the U.S., propelling it to the forefront of social apps.
  • Indonesia – With 99 million users, Indonesia boasts a vibrant community, with millions of users creating and sharing content daily. The app’s popularity in the country can be attributed to its user-friendly interface and its ability to foster creativity and self-expression.
  • Brazil – TikTok has seen explosive growth in Brazil, captivating users with its engaging and diverse content. It has become a hub for creativity and cultural expression, solidifying its place as a prominent social media platform. 83 million users log on to the site from Brazil.
  • Mexico – The app is growing fast in most Spanish-speaking countries including Mexico, which boasts a community of 62 million users. Mexican users are most interested in challenges and music. 

These top 4 countries[4] showcase social network users’ global reach and their ability to transcend cultural and linguistic barriers. TikTok users’ influence on popular culture and social media dynamics in these countries remains substantial social network users’ global community continues to grow, solidifying its place as a dominant force in the world of social media.

Countries With The Largest TikTok Audience 
Photo: Team Designer

Regions & Institutions Imposed A Full Or Partial Ban On TikTok

Despite its global appeal, it has faced regulatory challenges and content-related concerns in various countries and regions. While some nations have imposed full or partial bans on the platform, others have instituted regulatory measures to monitor its usage. Here[5] is an overview of countries and regions that have implemented restrictions. 

Both Afghanistan and India have implemented full bans on the site. Besides, Pakistan has issued a partial ban on the site. 

Countries that have issued bans on government devices include: 

  • Australia
  • Belgium
  • Canada
  • Denmark
  • European Union
  • France
  • Latvia
  • Netherlands
  • New Zealand
  • Norway
  • Taiwan
  • United Kingdom
  • United States

Accordingly, these bans are due to concerns over content, privacy, or national security. The platform has tried to address concerns and improve content moderation in popular categories and data privacy measures, working closely with governments to ensure compliance with local regulations. 

Nevertheless, TikTok’s status in these countries and regions may evolve over time as regulatory frameworks and content policies continue to develop.

Main Languages Of Content Moderators On TikTok 

Content moderation is a critical aspect of ensuring that social platforms like TikTok maintain a safe and enjoyable environment for users. TikTok, with its global user base and diverse content, relies on a multilingual team of content moderators to review and enforce community guidelines.

These moderators play a crucial role in filtering out inappropriate or harmful content while upholding the platform’s standards. 

The main languages of content moderators on TikTok reflect the platform’s international reach and commitment to addressing a wide range of user-generated content.

  • 32%[6] of TikTok’s content moderation team speak primarily English
  • 9% speak primarily Arabic
  • 7% speak primarily Indonesian or Spanish

TikTok’s commitment to diverse language coverage reflects its global vision and dedication to providing a safe and enjoyable experience for users around the world. 

The multilingual content moderation team is tasked with maintaining a delicate balance between cultural sensitivity, freedom of expression, and adherence to community guidelines, ensuring TikTok remains a platform where creativity thrives while harmful content is kept at bay.

TikTok Penetration In Selected Countries & Territories

As of 2023, TikTok continues its remarkable global expansion. 

TikTok’s global penetration showcases its ability to transcend borders, cultures, and languages. Besides, its success lies in its capacity to foster creativity, spark trends, and connect people worldwide, solidifying its role as a dominant force in the social media landscape in 2023. 

The top five countries[7] are: 

  • Saudi Arabia 116.5% penetration
  • United Arab Emirates 113.3% penetration
  • Malaysia 95% penetration
  • Chile 76.9% penetration
  • Mexico 69.2% penetration

TikTok Statistics On Usage & Demographics

Distribution Of TikTok Global Users By Gender

Distribution Of TikTok Global Users By Gender
Photo: Team Designer

TikTok boasts a diverse user base in terms of both age and gender. To demonstrate, the survey[8] shows TikTok users globally by gender:

  • 50.8% are women
  • 49.2% are men

Distribution Of TikTok Users Worldwide By Age & Gender

Distribution Of TikTok Users Worldwide By Age & Gender
Photo: Team Designer

TikTok users are more likely to be under the age of 44; only about 4%[9] of its users are over the age of 45. 

  • Most TikTok users are between ages 18-24, 19.5% are women and 17.8% are men
  • 16.3% of TikTok users between ages 25-34 are women and 16.6% are men
  • 7.9% of TikTok users between ages 35-44 are women and 7.8% are men
  • 4.3% of users between ages 45-54 are women and 4% are men
  • 3.2% of users over age 55 are women and 2.6% are men 

On average, users’ time spent on TikTok is 95 minutes per day. This adds up to nearly 3,000 minutes per month. However, how many minutes in a month depends on the type of user, their location, and access to a solid Internet connection.

This is a significant amount of time as most internet users tend to surf quickly around a variety of sites. On average Apple users and Android users spend about 24 hours per month watching content.

TikTok Statistics On Average Views Per Video 

TikTok Statistics On Average Views Per Video 
Photo: Team Designer

The average views per video on TikTok can vary widely based on factors like content quality, creator popularity, and engagement. However, TikTok’s algorithm-driven feed ensures that even new and lesser-known creators have the potential to reach a significant audience. 

  • Personal videos are most likely to be seen with an average of 30,000 views[10] per video
  • Business videos are seen 17,523 times on average 

TikTok users love variety, not marketing strategy. Therefore, Popular and well-received content often garners higher view counts. Viral challenges, trending dances, humorous skits, and visually captivating content frequently accumulate millions of views. 

Average views per video vary widely, but engaging and trend-driven content can achieve millions of views from TikTok influencers. The platform’s most popular content types span a wide range of genres, reflecting the diverse interests and creativity of its global user base. 

Number Of User Data Requests Issued To TikTok

The number of user data requests issued to TikTok from federal agencies and governments varies from country to country. The most user data requests[11] have come from: 

  • The United States (2,543)
  • Germany (1,144)
  • The United Kingdom (1,085) 

TikTok Creators & Content Stats

Most TikTok Followers Statistics

TikTok users are passionate about their favorite creators. Thus, the platform has been a launching pad for numerous creators who have amassed staggering follower counts, becoming some of the most influential[12] figures on the platform. Some of these include:

  • Khabana Lame with 155 million followers
  • Charli D’Amelia with 150 million followers
  • Bella Poarch with 93 million followers
  • Addison Rae with 88.8 million followers
  • MrBeast with 78 million followers
Most TikTok Followers Statistics
Photo: Team Designer

Distribution Of TikTok Creators By Age Group

TikTok’s audience spans various age groups, showcasing its broad appeal. Young adults, particularly those aged 16 to 24, dominate the platform, contributing significantly to its content diversity. By far, the most active base of social media users and creators are: 

  • 49.1%[13] are between ages 18 and 24, these are the most popular TikTok users
  • 20.7% of active users are between the ages of 13 and 17
  • 18.7% are Millennial TikTok users between the ages of 25 and 34. 
Distribution Of TikTok Creators By Age Group
Photo: Team Designer

TikTok Statistics Of Creators Worldwide By Gender

TikTok’s creator community exhibits a balanced distribution by gender, with a nearly equal representation of males and females. 

  • 55.3%[14] of creators are women
  • 44.7% are men creators
TikTok Statistics Of Creators Worldwide By Gender
Photo: Team Designer

Most Popular TikTok Videos Based On Total Global Likes

How long are TikTok videos? Content ranges from 15 seconds to as long as 10 minutes. Longer video lengths are also pulling more money to the platform in the form of TikTok ads. The most popular TikTok videos, based on total global likes, typically feature captivating and relatable content that resonates with a broad audience. 

These videos can include viral dance challenges, heartwarming moments, life hacks, and entertaining skits. According to the survey[15], some of the most popular so far include:

  • Bella Poarch lip-synching (61 million likes)
  • Jamie32bsh dancing in the bathroom mirror (51.8 million likes)
  • Fredziewrsk_art mouth drawings (51 million likes)
  • Thenickluciano lip-synching (49.7 million likes)

Statistics Of Popular Travel Destinations On TikTok

TikTok showcases a diverse range of popular travel destinations. The top 5 destinations[16] by views are: 

  • Dubai ( United Arab Emirates) with 140 billion views
  • New York City ( United States)  with 101 billion views
  • London ( United Kingdom) with 72 billion views.
  • Paris ( France) with 68 billion views.
  • Istanbul ( Turkey) with 55.4 billion views.
Statistics Of Popular Travel Destinations On TikTok
Photo: Team Designer

Leading TikTok Travel Influencers Worldwide

The top 5 creators[17] and their maximum earnings estimate are:

  • Alex Ojeda, is known for his mesmerizing magic and travel vlogs; with 8.3 million followers, and estimated earnings per post of $8,335
  • Julia Thompson with 3.5 million followers, and estimated earnings per post of $3,493
  • Jordan Tually, 3.4 million followers, $3,360 estimated earnings per post
  • Thomas Lotter, 1.8 million followers, $1,790 estimated earnings per post
  • Terplanet, 1.7 million followers, $1,678 estimated earnings per post

#TikTokMadeMeBuyIt On TikTok Statistics

The hashtag #TikTokMadeMeBuyIt has become a viral sensation, showcasing various product categories that have captured most TikTok users’ attention. To demonstrate, the top 5 most viewed product categories[18] include: 

  • 25% of views are for beauty and skincare
  • 22% for household items
  • 12% are for toys
  • 12% for fashion accessories 
  •  7% for electronics
#TikTokMadeMeBuyIt On TikTok Statistics
Photo: Team Designer

Most Viewed Perfume Brands On TikTok 

Most Viewed Perfume Brands On TikTok 
Photo: Team Designer

TikTok has been a platform where perfume enthusiasts share their favorite scents and fragrance recommendations. Among the most viewed perfume brands[19] are:

  • Armani Beauty with more than 10 billion product views
  • Dior and Paco Rabanne with 4.9 billion views each
  • Cacharel with 2.3 billion TikTok user views

Leading Brands On TikTok Worldwide

Leading brands on TikTok worldwide encompass a diverse range of industries. Notable examples include Nike, celebrated for its athletic and lifestyle content; Samsung, known for showcasing innovative tech products; and Fenty Beauty by Rihanna, which engages with makeup enthusiasts.

Topping the list[20] in 2023 are: 

  • Shein with 13,000 influencers mentioning their products
  • Target with 11,200 influencer mentions
  • Netflix with 8,500 mentions
  • Sephora has 7,500 mentions

TikTok Community Guidelines Enforcement Statistics

Number Of TikTok Accounts Removed 

The number of TikTok accounts removed by the platform is constantly changing due to various reasons, including policy violations, spam, and security concerns. However, removed accounts began to spike in 2022 with 44 million removals[21]

  • Q4 of 2021 saw 24.11 million accounts removed
  • Q1 of 2022, 44.44 million removals
  • Q2 of 2022, 59.43 million removals
  • Q3 of 2022, 76.44 million removals
  • Q4 of 2022, 76.17 million removals
  • Q1 of 2023, 70.63 million removals
Number Of TikTok Accounts Removed 
Photo: Team Designer

Number Of TikTok Accounts Removed By Reason

The number of TikTok accounts removed varies by reason and is part of the platform’s ongoing content moderation efforts. Common reasons for TikTok account removal include policy violations, spam, harassment, and safety concerns. Beginning in 2022, about 40 million fake accounts[22] were removed each quarter. 

  • Nearly 20,000,000 accounts were removed each quarter (2022-2023) because users were under the age of 13
  • About 100 million fake accounts were removed from Q1 2022 to Q1 2023
Number Of TikTok Accounts Removed By Reason
Photo: Team Designer

Number Of TikTok Videos Removed 

TikTok regularly removes videos that violate its community guidelines, such as content containing hate speech, violence, nudity, or copyrighted material. In 2022 about 400 million videos[23] were removed due to content violations: 

  • Q1 102.31 million removals
  • Q2 113.61 million removals
  • Q3 110.95 million removals
  • Q4 85.7 million removals

So far in 2023 91 million videos have been removed. 

Number Of TikTok Videos Removed 
Photo: Team Designer

Number Of TikTok Videos Removed By Automation

TikTok uses automation and machine learning algorithms to aid in content moderation, allowing for efficient identification and removal of videos that violate its guidelines. 

  • In 2022, 181 million videos[24] were removed by automation: 
  • In 2023, 53 million have been removed in this manner.
Number Of TikTok Videos Removed By Automation
Photo: Team Designer

Countries With The Highest Number Of TikTok Video Removals

TikTok removes videos worldwide based on content violations, but the countries with the highest number of video removals often reflect the platform’s larger user bases. Here are the countries[25] with the highest removal rates: 

  • Pakistan – 11.7 million videos removed
  • United States – 9.6 million videos removed
  • Indonesia – 9.4 million videos removed
  • Philippines – 4.5 million videos removed
  • Bangladesh – 4.2 million videos removed

Videos Removed From TikTok By Reason

Videos are removed from TikTok for various reasons, including policy violations like hate speech, nudity, violence, harassment, and copyright infringement. Data from survey[26] shows:

  • 30% of videos were removed because of a safety issue involving a minor
  • 27% because of illegal activities
  • 27% because of regulated goods
  • 14% because of adult nudity or sexual activities. 
  • 9.1% of videos removed by violent and graphic content
  • Over 5% by harassment and bullying and by dangerous acts and challenges
Videos Removed From TikTok By Reason
Photo: Team Designer

Number Of Adverts Removed On TikTok

TikTok actively monitors and removes ads that violate its advertising policies, such as misleading content, inappropriate material, or breaches of privacy. 

Take the case of 2022, about 22 million ads were removed because of the advertisers’ actions while about 12 million were removed because of misleading or inappropriate content. 

Number Of Adverts Removed On TikTok
Photo: Team Designer

Fake Interactions Prevented On TikTok

TikTok employs robust anti-fraud measures to prevent fake interactions on the platform. These measures are aimed at curbing fake likes, comments, and followers, ensuring a genuine and authentic user experience. In addition, TikTok’s algorithms and moderation systems detect and block such fraudulent activities, preserving the integrity of the platform and promoting authentic engagement. 

  • In 2022, the platform prevented about 46 billion fake likes[27] and 28 billion fake follows
  • Through Q1 of 2023, the platform prevented 8.3 billion fake likes and 6.5 billion fake follows
Fake Interactions Prevented On TikTok
Photo: Team Designer

TikTok’s Effectiveness Statistics On Marketing & Advertising

TikTok Advertising Revenue Worldwide 

TikTok’s advertising revenue[28] has witnessed substantial global growth, driven by its expanding user base and popularity among advertisers. 

  • In 2022, TikTok’s advertising revenue had reached $11.64 billion annually worldwide. 
  • In the year 2023, the social app is expected to gross $18.04 billion
  • The 2024 revenue is expected to be $23.58 billion, in 2025, $33.12 billion, in 2026, 43.96 billion, and in 2027, $53.95 billion 

This growth signals the platform’s enduring influence in the digital advertising landscape. These exponential increases highlight TikTok’s allure to advertisers and its potential to reshape the industry. As it continues to expand its user base and engagement, TikTok’s advertising revenue is poised to significantly impact the global marketing landscape in the coming years.

TikTok Advertising Revenue Worldwide 
Photo: Team Designer

TikTok Statistics In Advertising Entertainment Video Content

The platform’s short-form, engaging format allows for creative promotion, driving audience engagement and virality. Thus, TikTok campaigns have proven highly effective in advertising entertainment video content.

Further, TikTok’s algorithm often amplifies such campaigns, making it an ideal choice for reaching a wide and receptive audience in the realm of entertainment, from movies and music releases to TV shows and viral challenges.

According to a 2023 study, 97%[29] of TikTok advertising campaigns drove more awareness and viewership of programming including movies and live events for broadcast television, cable, and streaming channels. The median cost per tune-in was $1.06 USD.

How Effective For TikTok Content According To Marketers Worldwide

TikTok content has been widely acknowledged as effective by marketers worldwide. Its unique format, strong user engagement, and viral potential make it a powerful platform for brand promotion and audience engagement. However, other social sites outpace the newcomer. 

  • Facebook is responsible for about 55%[30] of content distribution for marketers
  • Instagram 54%
  • YouTube 38%
  • TikTok is responsible for about 35%
How Effective For TikTok Content According To Marketers Worldwide
Photo: Team Designer

ROI Of TikTok Compared To Other Platforms

TikTok’s ROI is increasingly competitive with other social platforms, including Facebook, Instagram, Twitter, and Pinterest. Marketers find TikTok effective for driving brand awareness and audience engagement, particularly among younger demographics. 

For ROI, Facebook shows a 22%[31] return on investment, the highest. Comparatively, TikTok shows a 16% ROI, which is even with Instagram and YouTube, and higher than LinkedIn (7%).

ROI Of TikTok Compared To Other Platforms
Photo: Team Designer

Conclusion

TikTok’s user base has surged to over a billion internet users, with millions of daily and monthly active users logging in to engage with an array of creative content. Since, its growth rate outpaces many other social platforms, securing its position as a dominant player in the industry; TikTok could see a billion monthly active users by 2025.

Comparatively, TikTok’s performance stands strong against established platforms like Facebook, Instagram, Twitter, and Pinterest. Its unique short-form video format and algorithm-driven content distribution make it particularly effective for brand promotion, fostering brand awareness and interaction.

As the social media app evolves, it promises to be an exciting platform to watch, creating opportunities and experiences that captivate users and brands alike.

Author information
Kristina Knight 
Content Writer & Edit

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Knight, K. (2023). TikTok Statistics & Facts 2023: How TikTok Grows Recent Time. Biz Report. Available at: https://www.bizreport.com/business/tiktok-statistics-facts-2023-how-tiktok-grows-recent-time.