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BizReport | Advertising June 21, 2021

Expert IDs top data strategies

The sheer amount of data in the digital space is daunting for even the largest of brands. What pieces are the most relevant? How can data from Customer X compare to Customer G? How long should data be stored and... >>

BizReport | Advertising June 14, 2021

How to turn big data into actionable insights

Big data can be overwhelming for many businesses, no matter the size. Many will waste their investment in data collection by not having a good strategy to put that data to use for them. But, with data playing an increasingly... >>

BizReport | Internet May 26, 2021

Expert: How data strategy must inform decision making

Data collection is getting much more focus since the beginning of the pandemic as brands hustle to find new ways to interact with consumers. Now that businesses are re-opening, though, it isn't the time to let up on data strategy;... >>

BizReport | Law & Regulation July 29, 2020

How to make privacy policies revenue makers

According to data out from the Direct Marketing Association after the initial losses many businesses faced from consumers opting out of marketing post-GDPR, the average ROI of outbound campaigns saw an increase of 15%. This is key, says one expert,... >>

BizReport | Advertising archives February 09, 2016

Ad Roundup: Platforms to improve data, prevent fraud

In today's advertising roundup, two new solutions that have launched into the online space. The first will offer brands better access to consumer data and another will help etailers prevent fraud. ... >>

BizReport | Advertising archives March 25, 2015

Survey: More brands moving data to the cloud

Look for more businesses - both small and large - to begin moving their data into the public cloud. That is the takeaway from a new Talend study which shows a majority (60%) of surveyed brands have moved or will... >>

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