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BizReport | Ecommerce archives February 19, 2013

Strongmail, Amazon partner for cloud-based data

Amazon is moving into the data collection field, or moving farther into it as the case may be. Together with StrongMail, they have launched a cloud based data platform aimed at giving brands 'deep data' at the right price.... >>

BizReport | Email Marketing December 11, 2012

StrongMail makes 2013 ad predictions

While most of the consumer base is still finishing holiday shopping lists and baking sweets for holiday parties, most businesses have their focus on 2013 - adjusting advertising budgets, making plans for campaigns and looking at new advertising avenues. A... >>

BizReport | Email Marketing January 25, 2012

StrongMail release offers real time, lifecycle targeting

A new release from StrongMail, called Message Studio, will allow businesses to create and deliver email campaigns either through the cloud or from on-site software. The offering gives marketers trend reports, social network plugins for simpler sharing and real time... >>

BizReport | Email Marketing January 11, 2012

GetResponse: Social sharing ups CTRs 115%

Late in 2011 StrongMail and Zoomerang reported businesses are keen to integrate email, social and mobile efforts. Less than a month later, GetResponse reports there is already an increase in email marketers including social sharing features - and that the... >>

BizReport | Social Marketing December 30, 2011

In 2012 social marketing will shift from monitoring to action

If 2011 is marked ad the year brands monitored social networks, 2012 will be the year brands begin acting on social feedback, says one expert. Added to that, business to business brands, as well as business to consumer, will move... >>

BizReport | Email Marketing December 07, 2011

Marketers plan biggest 2012 budget increases for email marketing

The vast majority of marketers plan to increase the size of their marketing budgets in 2012. Almost two-thirds of executives surveyed by StrongMail cite email as the channel they plan to increase budgets for next year.... >>

BizReport | Email Marketing June 15, 2011

StrongMail study finds life events engage consumers

Sending email campaigns to consumers who have abandoned shopping carts or purchased products in the past is great, but a new report from StrongMail finds that campaigns triggered by life events - adding a family member, a move, new job... >>

BizReport | Social Marketing May 18, 2011

StrongMail, Net Atlantic release social solution

A new option from StrongMail should give email marketers better access to the social space. StrongMail's social tools, Social Direct and Social Notes, will be integrated into the Net Atlantic platform, giving their clients more access to social tools.. The... >>

BizReport | Email Marketing December 14, 2010

2011 Trend: Email and Social hot with marketers

A new survey from Strongmail points to email and social media as hotspots for brands and marketers in the New Year. The survey, conducted by Zoomerang, finds that only about half of brands will increase marketing budgets but reallocation of... >>

BizReport | Email Marketing May 18, 2010

5 Deadly Sins of Email Marketing

When it comes to email marketing, many brands in the travel/hospitality sectors believe they are hitting every note and converting as many consumers as possible. But a recent report from StrongMail indicates many of these brands are making errors which... >>

BizReport | Email Marketing March 16, 2010

StrongMail moves into social with new release

A new offering from Strongmail could make it simpler for social marketers to connect with influencers. This month the online marketing hub released its Social Studio application which gives marketers the ability to connect with social consumers through the email... >>

BizReport | Email Marketing June 25, 2009

For marketers, social takes over direct mail

New research from transactional email firm StrongMail indicates that social is rapidly moving into the email realm. According to the survey, email marketers are increasingly turning to social networks as a direct marketing channel.... >>

BizReport | Email Marketing April 24, 2009

StrongMail launches cloud marketing platform

Transactional email platform StrongMail has launched a new service that pushes email into the 'clouds'. Called StrongMail Message Studio 5.0, the platform makes SaaS (Service as a Software) type platforms more economical for email marketers.... >>