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BizReport | Advertising archives July 02, 2013

Unruly, Solve Media products to push ads into new territory

Magna Global has released their latest forecast, predicting in part that the global ad-spend will see a slight decline through the end of 2013, growing to nearly $490 billion; while that is technically a 4% decrease (Year over Year) from... >>

BizReport | Mobile Marketing April 25, 2013

Study: M:Bots could waste $1b in ad money

The mobile space is ripe with consumers engaging with businesses on a local and national level. But new data out from Solve Media indicates the mobile space is also ripe with bots, which may waste $1 billion in ad dollars... >>

BizReport | Advertising archives March 04, 2013

Solve Media, comScore partner for Native Insights reporting

Beginning in Q4 2012 the buzz around native advertising, or placing ads/content in relevant locations throughout the online space, began getting more attention. Now a new kind of native is out, this time to help brands better measure the online... >>

BizReport | Ecommerce archives February 07, 2013

Solve Media: BOT usage on the up with fraudsters

New data out from Solve Media shows the use of BOTS continues to increase, with usage spiking around the globe during Q4 2012. According to the report the increase in shopping and advertising activities during the 2012 holiday shopping season... >>

BizReport | Research archives August 15, 2012

How brands can get involved with high profile events like the Olympics

With all the buzz about how social media took off during the Olympics, how brands engaged fans of the athletes and teams, there is one more way businesses can become more relevant during high profile events like the 2012 Olympic... >>

BizReport | Ecommerce archives June 07, 2012

Three additions to simplify online, mobile commerce

In the online commerce space consumers are looking for better ways to find products, share information and get good deals. Three new additions to the space may do that for shoppers, but will offer retailers and brands a nice reward,... >>

BizReport | Advertising archives March 06, 2012

Release to keep viewers from skipping pre-roll ads

Ever wonder if those pre-roll ads are actually being watched? Or skipped over? Many brands have and a new release from Solve Media may keep those viewers watching. YouTube, arguably the largest video site, began allowing viewers to skip pre-roll... >>

BizReport | Advertising archives November 25, 2011

The case for CAPTCHA ads: Study finds increases in all brand categories

Those little boxes next to online forms, blogs and sign-up sheets aren't good for anything other than a headache, right? Wrong, actually. New data from market leader, Solve Media, finds the case for CAPTCHA-based ads is gaining momentum. ... >>

BizReport | Advertising archives March 22, 2011

Expert Opinion: What you can't learn from clicks

Do you know what your average Click Thru Rate (CTR) is? Do you know that CTR may not mean a thing when it comes to brand or message recall? A click, according to some reports, may be a simple mistake.... >>

BizReport | Advertising archives February 17, 2011

Report: Type-In ads boost brand recall

A different ad type may give brands a boost when it comes to recall. According to a recent study by Keith E. Niedermeier, Ph.D. and Corey Pierson, type-in ads boosted brand recall by 65% and message recall by 35%. That... >>