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BizReport | Advertising October 25, 2021

How to capitalize on shifting consumer priorities

The resellers marketplace is expected to have a huge holiday season thanks to supply chain issues that are keeping ships packed with goods from docking, offloading, and transporting those goods to local retailers. Here's how resellers may capitalize this holiday... >>

BizReport | Social Marketing October 12, 2021

Study: Social key to engagement

While there is a long history of people purchasing both large and small items via credit card, the plethora of new options to 'buy now, pay later' (BNPL) is especially enticing to younger shoppers. According to some new data more... >>

BizReport | Social Marketing October 04, 2021

Study finds social driving more purchases

As we head into the 2021 shopping season and then into the new year, merchants can expect more and more for social to be an integral part of their overall marketing efforts. That is a key takeaway from new Mitto... >>

BizReport | Social Marketing September 06, 2021

Report: Influencer marketing to surpass $13 billion

The pandemic shuttered many physical stores, caused a loss of jobs, and basically changed the way consumers interact with brands and products. It's also changed the way many brands and marketers spread the word about new services and products. Now,... >>

BizReport | Social Marketing August 13, 2021

Social commerce skyrocketing, here's how to capitalize

Since the beginning of the COVID-19 pandemic ecommerce, in general, has seen a sharp uptick in use. But a subset of ecommerce - social commerce - is also getting much more play. The shift is attributed by some on consumers'... >>

BizReport | Advertising July 07, 2021

Reports: Facebook ads, mobile on the up

Facebook ads continue to gain traction for marketers in the digital space as they try to key in on consumers' continued attraction to the social network. That is a key takeaway from new MediaRadar data which shows that nearly half... >>

BizReport | Social Marketing July 01, 2021

Reports: Social more important to engagement than ever

There is no getting around the importance of social media influencers. That is a key takeaway from new SlickText data. Researchers with the firm nearly half (40%) of Gen Zers say influencers are a key way brands build trust with... >>

BizReport | Content Marketing June 18, 2021

How to use creator content to drive app usage

User generated content is not new to the digital space, but with a constant need for fresh content even the largest ad budgets can be challenged. This, according to one expert, is why brands should outsource some content production to... >>

BizReport | Social Marketing June 15, 2021

Reports: Influencers, calls important for shoppers

A growing number of consumers are influenced to finalize a purchase because of influencer posts on social media. But, don't think social is also their preferred avenue for general brand communication.... >>

BizReport | Social Marketing June 10, 2021

Reports underline importance of social

Social media continues to be a big part of consumers' purchase journeys, but the social space also has its drawbacks, especially for publishers. ... >>

BizReport | Advertising June 04, 2021

Expert: How voice tech may influence better engagement

Over the course of the pandemic many brands took huge strides forward in the use of AI and voice technology. According to one expert, using machine language alongside tech like Deep Neural Network can create a more engaging experience for... >>

BizReport | Social Marketing May 19, 2021

Top 3 tips to a better social shopping strategy

As new social platforms and formats emerge, marketers should continue to experiment with what works for them. This is because the social space is also a space where consumers first experience a brand - and that can influence the consumer-brand... >>

BizReport | Ecommerce May 17, 2021

Reports: Social, payment options at issue for merchants, brands

The interest, from both merchants and consumers, in social commerce continues to increase. But at least one report notes that many shoppers remain wary of actually buying from social media sites because of data risks they associate with social media.... >>

BizReport | Social Marketing May 13, 2021

How to build brand awareness through social media

For many brands social media has become a prime marketing tool, but according to one expert social shouldn't only be about selling. It should be about building not only revenue but overall product and brand awareness. Here's how. ... >>

BizReport | Social Marketing May 10, 2021

How brands can battle social misinformation

The social space has taken huge hits over the past four years as a breeding ground for misinformation, and during the recent US Presidential Election social networks got even more bad press with decisions to suspend accounts because of misinformation.... >>

BizReport | Advertising April 23, 2021

How household targeting can improve engagement

It may be time to take advertising targets home. That's the word from a digital expert who believes many brands can benefit from targeting consumers literally where they live - at home. ... >>

BizReport | Social Marketing April 21, 2021

Linqia: 71% of marketers to increase influencer spending

As the number of people on various social media apps - especially Facebook, Instagram, and newcomer TikTok - continues to increase the number of marketers and brands upping their investment in these channels also increases. In fact, according to Linqia's... >>

BizReport | Social Marketing April 16, 2021

Study: More merchants choosing Facebook ads

A growing number of retailers and brands are pushing their ad dollars to social networking giant Facebook. That is a key takeaway from new MediaRadar data which shows that retail now accounts for about 17% of the ad spend within... >>

BizReport | Advertising April 02, 2021

Top 4 tips to build community from virtual events

As variants from the COVID-19 pandemic continue to circle the globe and businesses try alternative ways to reach shoppers, virtual events are becoming a hot commodity. But, a virtual event doesn't have to be a one-time-only thing. Virtual events can... >>

BizReport | Social Marketing March 17, 2021

Reports: What shoppers want - and don't - from social commerce

While a growing number of shoppers may be comfortable clicking through ads on social networks to find their latest gadget, that doesn't mean they want brands to go all-in on social marketing, forsaking other domains. That is a key takeaway... >>

BizReport | Social Marketing March 10, 2021

Breaking down Social: Ads on IG more engaging that other social networks

An ever-increasing portion of brands digital advertising budgets is going to social networks, either in the form of specific ad campaigns, efforts with influencer collaborations, or a social destination for customer service. But, according to new data out from SocialInsider,... >>

BizReport | Social Marketing February 15, 2021

Report: 15 new users for social every second

There was a sharp uptick in social media usage throughout 2020, perhaps because of the global lockdowns that sent people to the digital space for interaction. According to data out from Hootsuite and We Are Social the social space grew... >>

BizReport | Social Marketing January 28, 2021

DataVisor: High fraud rates in social networks

Fraud has not taken a holiday during the coronavirus pandemic, quite the opposite. Fraud rates have increased throughout the digital space, according to one new report, as fraudsters have sought to take advantage of gaps in protection that have been... >>

BizReport | Social Marketing December 28, 2020

Top 4 tips to improve influencer marketing strategy

If 2020 has shown only one thing it is this: influencer marketing must become an integral piece of brands' social marketing campaigns. According to data out from Tomoson, brands make about $6.50 for every $1 spent on influencer campaigns. The... >>

BizReport | Social Marketing December 25, 2020

How to improve social marketing efforts in 2021

Social media has come to be an important part of marketers' efforts to reach consumers because of the coronavirus pandemic, and as many shoppers have taken to online shopping it's time for brands and marketers to up their social media... >>

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