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BizReport | Advertising archives January 19, 2016

How to avoid these top 3 marketing mistakes

According to one expert there are three key mistakes marketers are continuing to make in the online space. Here's how to avoid them. ... >>

BizReport | Advertising archives September 11, 2015

Top 3 tips to deal with multiple data silos

Extrapolating data from email lists, social media and even online display campaigns has become relatively simple. The problem comes with aggregating those data points from across the online and offline spaces and siloing it into a singular view of the... >>

BizReport | Advertising archives September 10, 2015

Brands: How to deal with multiple data silos

According to one new report about half of brands are stymied by the vast amount of data available to them. Data that should make their job simpler is instead making it harder for brands to connect with their customers. One... >>

BizReport | Ecommerce archives May 28, 2015

Ecommerce Roundup: Payment solutions and an email idea

In today's ecommerce roundup, a new payment solution for retailers both online and via mobile, and an email solution that helped a major fashion brand increased their customer base by 500%.... >>

BizReport | Advertising archives March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content.... >>

BizReport | Advertising archives February 11, 2015

Ad Roundup: Customer data takes center stage

Today's ad roundup offers further proof that brands are upping the customer data ante: two new solutions offer more holistic data views and another is beginning an integration that will be brands more detail for customer profiles. ... >>

BizReport | Advertising archives September 19, 2014

Ad Roundup: Partnerships and acquisitions to improve platforms

This week two partnerships and an acquisition are helping online platforms shore up on the data front. Here's how the breakdown may affect advertisers and brands: ... >>

BizReport | Ecommerce archives September 16, 2014

Survey: Online, offline shopping experiences 'merging'

Experience is the key to engagment according to many ecommerce experts. But, according to new data out from SmartFocus the online and offline experiences are merging, and that brings with it other challenges for retailers.... >>

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