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BizReport | Advertising archives November 16, 2010

SearchIgnite CEO: Why merchants need real time data

Just in time for the holidays, SearchIgnite is expanding their ad platform to give brands better tracking and optimization capabilities. The upgraded platform allows marketers to track display and search with SEO and social metrics from the same place so... >>

BizReport | Ecommerce archives November 04, 2010

Execs see correlation between display, search for holiday ads

Looking into the 2010 holiday shopping crystal ball, many brands are shooting for display, search or social and hoping to engage consumers. The truth is that crystal balls are merely glass and a measured approach is probably a brand's best... >>

BizReport | Search Marketing April 16, 2009

SearchIgnite: Paid search volatile in Q1

Along with the rest of the economy, including the stock market, paid search continues to have it's ups and down. According to the latest SearchIgnite research Q1 2009 was a very volatile quarter, which stabilized a little in March.... >>

BizReport | Search Marketing March 11, 2009

SearchIgnite feature marries SEO rankings, performance reports with paid search

Search engine optimization continues to see an upswing as marketers try all of their options to create better conversions. A new tool could help marketers keep a better eye on SEO campaigns because it integrates SEO rankings and performance reports... >>

BizReport | Search Marketing November 26, 2008

SearchIgnite: US retailers still turning to search

Although headlines scream that the US economy is in the tank, US retailers are still pushing advertising dollars into search campaigns, hoping to engage a few more elusive shoppers. According to a recent report from SearchIgnite, US retailers increased their... >>