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BizReport | Email Marketing September 28, 2021

Report finds more emailers using discounts, incentives to grow lists

As the digital space become more cluttered and walled gardens keep more and more customer data from marketers, many are turning to older forms of marketing to reach a better understanding of their customer base. One key, for many, is... >>

BizReport | Ecommerce archives July 01, 2013

New releases target consumers' love of couponing

The most used coupons are usually for those items found in grocery store aisles. A new app is set up to help shoppers make the most of their shopping time while one platform is stepping up their coupon end-game by... >>

BizReport | Ecommerce archives March 05, 2013

Platform offers retailers control over promos and offers

Daily deals, coupons and special discounts are tools that can benefit all retailers. The challenge, in our online world, is to control the spread of these tools so that the retailer doesn't sell too much product at below-retail costs. Enter... >>

BizReport | Mobile Marketing December 24, 2012

How shoppers are engaging via mobile

Mobile has effectively changed the holiday shopping scene. New data outlines how shoppers have engaged with mobile, and how that is changing how retailers distribute product information and savings.... >>

BizReport | Ecommerce archives August 29, 2012

Study: Older, wealthier shoppers most likely to use digi-coupons in-store

When it comes to printing and redeeming online coupons, those who are - and aren't - 'clipping' may surprise some retailers. New data out from RevTrax indicates older shoppers and those from higher-income households are more apt to redeem a... >>

BizReport | Search Marketing June 29, 2012

Partnership connects search to in-store purchasing

We all know paid and organic search can influence purchases online, but what is the direct connection between paid search and in-store sales? A new partnership between RevTrax and Marin Software is figuring that out. Using RevTrax, merchants can now... >>

BizReport | Search Marketing December 13, 2011

Study: Search driving sales in-store as well as online

It is a given that paid search campaigns boost traffic and sales for online merchants. But what is the take-away from a paid search campaign for a brick-and-mortar store? Also sales, finds new research from Yahoo and RevTrax, and as... >>

BizReport | Ecommerce archives November 28, 2011

The best time to release digital coupons

When it comes to digital coupons, timing is everything. No surprise, really. There is a reason more coupons are released for the ingredients for pumpkin pie during the holidays for offline shoppers - because they're in-market for those items. A... >>