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BizReport | Loyalty Marketing August 24, 2016

Report: Best practices for loyalty programs

New data out from RSR Research underlines the importance of gift cards - both physical cards and digital - for retailers and brands. The Digital Gift Cards In 2016: Where Omni-Channel Strategy Meets Customer Expectations outlines which brands are exceeding... >>

BizReport | Advertising archives May 15, 2014

Study: Retailers failing at cross channel, for now

A new study from RSR Research indicates retailers may be failing at cross-channel - for now. That's because, while most retailers admit they have plans for cross-channel synchronization, most (89%) haven't implemented the strategy.... >>

BizReport | Ecommerce archives October 03, 2013

Reports: eGift cards, shopping early hot for the holidays

The calendar may have just turned over to October two days ago, but shoppers are already thinking about the upcoming holiday season. While many are simply making lists, others are checking those lists twice - and picking up gifts before... >>

BizReport | Ecommerce archives April 09, 2013

Study: Retailers leaving shopping data off marketing plans

In this world of shopping in-store, shopping online, researching online but buying in-store and researching in-store but purchasing online, there is a wealth of shoppers' data waiting to be used. For many retailers that data is a simple click away,... >>

BizReport | Ecommerce archives September 27, 2011

Report: Online brands need better local connections

In the land of retail, brands need a local connection. A reason for consumers to stop at a mall, storefront or online location to spend money. When it comes to larger brands, those making the best local, digital connections include... >>

BizReport | Ecommerce archives September 27, 2010

RSR Research: Few retailers offering digital gift card options

Looking ahead to the holiday shopping season, a new report indicates that few retailers are offering digital gift card options. Why is this important? In 2009 many consumers logged on to retail websites between December 21 and 24; with so... >>