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BizReport | August 20, 2013

Microsoft Tag to be terminated

The Tag service is being terminated, according to a recent announcement from Microsoft, just a few years after it was launched.... >>

BizReport | Ecommerce archives May 08, 2013

Consumer online research extends beyond big-ticket items

It is well-known that consumers spend time online researching purchases, although this behavior is normally attributed to the consideration of big-ticket items. However, new research shows that consumers are increasingly researching purchases of smaller, everyday items using various tools, although... >>

BizReport | Mobile Marketing January 25, 2013

McDonald's communicates nutritional info on packaging with QR Codes

Starting this month in the U.S, fast food giant McDonald's will roll out new packaging featuring QR Codes that convey nutritional information to enable customers to make better, more informed, menu choices. ... >>

BizReport | Mobile Marketing August 30, 2012

Mobile action codes in print mags rise, QR Codes dominate

New research by mobile marketing firm Nellymoser reveals a huge rise in the use of mobile action codes in the top U.S. print magazines. ... >>

BizReport | Mobile Marketing July 24, 2012

Marketers disappoint consumers with dull QR Code experiences

QR Codes haven't quite hit the marketing big-time but is that because consumers aren't interested or because marketers aren't providing the experience mobile consumers expect?... >>

BizReport | Mobile Marketing July 09, 2012

Publisher places QR Codes on book jackets

Publisher Simon & Schuster isn't new to mobile or digital sales. Over a quarter of their sales are now digital. However, they're moving into new territory with the launch of QR Codes on book covers in the hopes of boosting... >>

BizReport | Mobile Marketing May 24, 2012

StrongMail: Only 45% of businesses have mobile marketing program

New research reveals that, while businesses recognize the benefits and the need for a mobile marketing program, a lack of resources and strategy is holding many back.... >>

BizReport | Mobile Marketing February 13, 2012

Writing is on the subway walls for PayPal QR code campaign

PayPal has launched a QR campaign down in Singapore's subway system to tempt loved-up commuters to purchase Valentine's gifts while on-the-go.... >>

BizReport | Mobile Marketing February 03, 2012

Apps, QR Codes 2012's top mobile marketing investments

Apps and QR Codes top mobile marketing investments for businesses and agencies over the coming year, according to Econsultancy's latest Marketing Budgets report.... >>

BizReport | Mobile Marketing February 02, 2012

Ypulse: Youths think AR apps as confusing, pointless as QR Codes

A new study published by Ypulse appears to show as much confusion surrounding mobile augmented reality technology as there is with QR Codes.... >>

BizReport | Mobile Marketing January 13, 2012

USA Today swaps Microsoft Tags for QR Codes

Print newspaper USA Today has announced a tie-up with AT&T to allow scannable barcodes to be featured with the pages of its publication.... >>

BizReport | Mobile Marketing January 13, 2012

86% of marketers plan to use QR Codes

Mobile barcode firm Scanbuy has released findings of a new study that reveals marketers are well aware of QR Codes and the majority say they will be using them at some point in the future.... >>

BizReport | Ecommerce archives December 07, 2011

Folloyu uses QR Codes to address online content abandonment

Today consumers divide their online time between a multitude of devices and the challenge to marketers is how to keep them engaged even when they need to switch to another device. New start-up Folloyu has an interesting "continuous browsing" solution... >>

BizReport | Mobile Marketing October 20, 2011

Consumers getting little reward for QR Code use

While some marketers remain undecided about the effectiveness of QR Codes, so do some smartphone users. According to a survey conducted by research firm Russell Herder over half of repeat QR Code scanners only "sometimes" feel they have received something... >>

BizReport | Mobile Marketing July 07, 2011

Brands: What QR Codes can do for you

Love them or hate them, and most small businesses admit they just don't understand them, QR codes are changing the mobile web. The small codes, when scanned onto a device, offer everything from coupons to product information. And yet, many... >>

BizReport | Mobile Marketing June 28, 2011

OpinionLab launch makes way for QR codes

Some experts may not agree that QR codes are making waves, but don't tell that to developers or even consumers. Search for hashtags including QR code information on Twitter or Facebook and you find many consumers have adopted the strategy... >>

BizReport | Social Marketing June 08, 2011

Pitney Bowes: Cost, ease of use attracts marketers to social media

It's cheap and it's easy to use. These are the main reasons that small businesses choose to use social media marketing according to new research released by Pitney Bowes.... >>

BizReport | Mobile Marketing May 30, 2011

US Transportation Department employs QR Codes

The U.S. Transportation Department and the U.S. Environmental Protection Agency have unveiled new designs for the fuel efficiency information labels found on new vehicles. Those labels will feature QR Codes.... >>

BizReport | Advertising archives May 11, 2011

Brainshark releases QR code tool

As the craze around coupons continues to grow, some brands are looking into the effectiveness of QR codes. Although QR codes can contain a deal or coupon, many actually include product information; this type of added value is interesting to... >>

BizReport | Mobile Marketing May 10, 2011

Mobio: 4549% YoY rise in QR code scanning

No, that's not a typo, it really is 4549%, according to Mobio's latest comprehensive report on QR code adoption and use in North America aptly named the 'Whiplash' edition.... >>

BizReport | Blogs & Content archives April 20, 2011

How game developer used QR Codes to drive engagement

Think QR codes are only for ecommerce brands and websites? Think again. Although QR codes are the most likely candidates for driving traffic and interest in ecommerce, there are other ways to utilize them. THQ's Homefront incorporated QR codes to... >>

BizReport | Mobile Marketing March 24, 2011

More big brands latch on to QR Codes

QR Codes have been causing quite a buzz online in recent weeks as big brands clamor to harness the power of the latest mobile marketing tool. This week, The Home Depot joins the ranks of those using little black and... >>

BizReport | Mobile Marketing March 21, 2011

10 Ways You can Use QR Codes Now

Little black and white squares, containing seemingly random patterns, are popping up everywhere. They are QR Codes (short for Quick Response Codes) and, although they've been around since the mid-1990s, they have recently attracted much attention within the business world,... >>

BizReport | Ecommerce archives February 24, 2011

New QR Code offer makes codes more universal

A new QR Code offering from mobile barcode ad hub JAGTAG should make it simpler for consumers to scan and use the codes. The offering enables mobile consumers to scan the codes to receive content regardless of phone type; even... >>

BizReport | Mobile Marketing February 10, 2011

Mobio: QR Code use up 1200% in six months

Make way for the next "big thing" - QR Codes. In a short space of time they've leapt onto the marketing scene and, as Mobio's latest figures suggest, they're really catching on. ... >>

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