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BizReport | Email Marketing August 02, 2012

Platform sends email updates based on socnets

With an estimated three-quarters of online adults (US) active on social networks it makes sense for brands to utilize the social sphere for marketing efforts. A new offering from Pontiflex hinges email and social together. Called Social FollowUp, the tool... >>

BizReport | Advertising archives June 29, 2012

How self-serve is helping SMBs conquer mobile

Self-serve options are growing in the mobile realm. According to company data Pontiflex's new self-serve option for mobile ads has seen more than 3,000 small businesses sign on in 27 countries. Called AdLeads, the platform allows businesses to target mobile... >>

BizReport | Mobile Marketing May 29, 2012

Pols turn to mobile to engage consumers

As the 2012 General Election looms closer in the US politicians are turning to the mobile space to find voters, engage them and spread their platform message. The political spend is expected to increase about 30% over 2008 numbers according... >>

BizReport | Mobile Marketing April 09, 2012

AdLeads simplifies mobile sign-up ads

A new platform from Pontiflex could make it simpler for brands of all sizes to run a certain type of mobile ad campaign. Sign-up ad campaigns allow brands to run ads but only pay for those which result in an... >>

BizReport | Advertising archives February 08, 2012

Pontiflex release allows Spanish speakers to use native language on forms

A new release from Pontiflex should make it simpler for brands to reach the ever-increasing Hispanic population in the US by allowing for Spanish-language sign-ups via mobile device. Pontiflex's platform allows consumers to opt-in to advertising without clicking away from... >>

BizReport | Mobile Marketing December 13, 2011

Those incentivized apps? Not driving engagement, finds study

In the iTunes app store, arguably the largest app store in the mobile space, sixteen of the twenty-five top-grossing apps are free. These apps depend on advertising for revenue. A new study finds that incentivized apps - the kind which... >>

BizReport | Advertising archives November 02, 2011

Announcements underscore interest in, value of online, mobile ads

As more screens are introduced to consumers lives marketers are trying to find more engaging ways to interact. Three announcements may help brands move more into the online and mobile spaces.... >>

BizReport | Research archives August 25, 2011

Survey: Retailers like mobile, don't like click-thrus

Tablets and smartphones are flying off store shelves, consumers are increasing their data plans and spending more time consuming content via these devices. That means mobile is ripe for the advertising pick, right? Not so according to many marketers, who... >>

BizReport | Mobile Marketing August 05, 2011

How to better the mobile experience

The Internet is buzzing with the possibilities for personalized online experience; no place is better for a personalized experience than mobile. Yet according to several reports, mobile ads and many mobile websites aren't connecting with the consumer. Here are a... >>

BizReport | Mobile Marketing August 04, 2011

Non-Instrusive ads key for mobile says expert

In mobile, advertising is all about the connection, but a recent report from The Relevancy Group, commissioned by Pontiflex, indicates that the connection isn't happening just yet. Pontiflex CEO Zephrin Lasker says keeping mobile ads simple and non-intrusive is the... >>

BizReport | Mobile Marketing January 31, 2011

Why local, mobile are complimentary offerings

More ad dollars are being pushed into the mobile space this year, but the smart money is going not just to the mobile web in general but toward more specific mobile ad options. Geographically targeting ads to local consumers, for... >>