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BizReport | Research archives April 13, 2012

Feeling taxed? Nielsen finds more consumers turning to Internet

Taxes. The time of year when parents get snippy with teens, when managers get snippy with employees and everyone wonders if a refund is coming their way. New data from NielsenWire indicates tax related traffic is up so far for... >>

BizReport | Social Marketing March 12, 2012

How social is changing the ad game

Blogging continues to be a leading social networking activity, but the social space in general is opening to new ways for brands and advertisers to engage with consumers. The number of blogs 'out there' has skyrocketed over the past five... >>

BizReport | Social Marketing November 07, 2011

Why your social strategy needs more than a profile page

'Make a social profile.' That line has probably been repeated in advertising strategy sessions millions of times this year alone. But still too many brands are simply a branded social profile - they aren't offering the kind of information that... >>

BizReport | Advertising archives October 04, 2011

Nielsen: Many ads delivered outside advertiser targets

New data out from Nielsen may have some advertisers questioning their advertising strategy. The report finds that many times ad campaigns are delivered outside the target audience. ... >>

BizReport | Blogs & Content archives August 03, 2011

Travel consumers looking for specific information

Summer is winding down the US, which many schools set to return to session by the end of the month. But that isn't curtailing travel plans. Those who haven't yet vacationed are still planning a summer getaway according to a... >>

BizReport | Blogs & Content archives May 03, 2011

Royal Wedding Coverage: Online, offline hot commodities

Unless you were living under a rock last week, you know the wedding of the year went off without a hitch. Britain's Prince William wed his 'commoner' wife, Catherine to an on- and offline presence larger than anyone expected. Crowds... >>

BizReport | Advertising archives May 02, 2011

Forecast: Local TV spend to steadily rise

In the US, nothing is moving television from its advertising position in the local marketplace any time soon. According to a new advertising forecast from BIA/Kelsey, local television ads grew by 23% to reach just over $19 billion in 2010,... >>

BizReport | Ecommerce archives April 27, 2011

Facebook, Groupon, Living Social - Where is group couponing going?

Add another potential attention grabber to social kingpin Facebook's wall: the daily deal. This week the network launched their version of a daily deals site, allowing users to like, share and pass along daily deal information to their friends and... >>

BizReport | Research archives January 12, 2011

2011 Travel: Will consumers stay or will they go?

There have been many changes in the US since the 2008/2009 recession: consumers have changed a few spending habits and have begun staying home more often. But with the 2010 holiday season in the books, it seems that some old... >>

BizReport | Mobile Marketing September 06, 2010

Who's talking? Who's texting? NielsenWire shares the details

Although it may seem as if everyone in American now has a cellular phone - and a good many do - a report from NielsenWire indicates that some consumers are talking, some are texting and some do a little of... >>

BizReport | Social Marketing August 05, 2010

Report: Social media, the new time suck

A new study from The Nielsen Company underlines what Americans are - and aren't - doing with their time. What are they doing? Dabbling, mostly, particularly in social media. Dabbling, called getting stuck in a time suck by many, is... >>

BizReport | Viral Marketing July 27, 2010

Nielsen: Online, TV exposure ups awareness, actions

In the land of cross-platform advertising, the connection between online video and television may be the one to watch. Recent information from NielsenWire indicates that the combination of online video and television spots increases awareness and actions compared to online... >>

BizReport | Research archives July 21, 2010

Nielsen: Marketers not making most of Boomer demo

George Clooney aside, Baby Boomers may not be as sexy as Gen-X or Millenials, but marketers still need them. Why? Because the Boomer generation is now the largest in the US, they hold a vast amount of wealth and they're... >>

BizReport | Ecommerce archives May 14, 2010

Nielsen: Store brands faring well

The profile of the store brand consumer is changing, rapidly. At least, that is one connection to be drawn from a recent NielsenWire report. According to the research more consumers are purchasing store brands as they await a stronger economy;... >>

BizReport | Research archives March 19, 2010

What you need to know about health-conscious consumers

When it comes to pharma marketing, health content and general information knowing the types of consumers looking for your specific information is the key to success. Because Consumer A may be looking for healthy vegetables for weight loss while Consumer... >>

BizReport | Research archives March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. ... >>

BizReport | Research archives February 12, 2010

comScore: Mobile, video hot properties

It is no secret that the social marketplace was a hot property in 2009, but social wasn't the only growth area for the online space. According to comScore's 2009 US Digital year in Review mobile and video were smoking, too.... >>

BizReport | Social Marketing January 27, 2010

Report: More people, time go social

When it comes to social networks it is no secret that the biggest - Twitter, Facebook and LinkedIn - just keep getting bigger. But it may surprise some that not only are more people and brands creating accounts, but they... >>

BizReport | Research archives January 15, 2010

Marketers must ready for a new kind of consumer

A new kind of consumer is coming to America and marketers need to ready for him. Over the next twenty to thirty years marketers are going to have to completely change their philosophy or risk alienating or simply missing many... >>

BizReport | Viral Marketing January 13, 2010

Online video viewing up 13% for December

One more reason to invest in online video advertising: online video viewing continues to grow at the consumer base. According to the latest research from Nielsen, consumers spent 13% more time viewing video clips in December (Year over Year), a... >>

BizReport | Blogs & Content archives January 07, 2010

Is your content worth money?

It is no secret that content draws consumers time and again to a website. Whether a personal blog, branded social page or a news content site, consumers are ravenous for good content. The question is what content is able to... >>