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BizReport | Social Marketing November 20, 2013

Tools help retailers understand social conversations

New data out from NetBase has found that while Millennials are heavy social media users, the social space isn't all that influential when it comes to purchase decisions. According to their report Millennials are most likely to be influences by... >>

BizReport | Social Marketing October 10, 2013

Message boards seen as personal

Don't count out message boards as part of a social strategy. That's the takeaway from a new report by ProBoards. Researchers found most people prefer message boards for 'meaningful discussion' even over popular social networks like Facebook, Twitter and LinkedIn.... >>

BizReport | Social Marketing July 25, 2013

Study: Twitter not influencing purchases

Social media may be connecting more people and brands, which is helping to increase online conversions. But according to one new study, one of the bigger social networks isn't helping. Social intelligence platform NetBase reports that, for the fashion-minded, Twitter... >>

BizReport | Social Marketing February 15, 2013

Study: 51% do not want brands listening in on social

While the social space may be a great place to share brand information, products and deal information, brands need to walk a fine line in the social sphere. That, according to new data out from the JD Power Panel and... >>

BizReport | Email Marketing November 20, 2012

Reports: How email is pushing engagement

There is very little new about the email space, and that is what many consumers like about it. They know they'll get offers from brands from opt-in lists, they know they'll get spammed occasionally. They know they'll spend too much... >>

BizReport | Social Marketing May 06, 2011

Platform helps brands analyze passion through socnets

Brands are flocking to the social space, but without a bit of guidance many are left floundering. NetBase is a relatively new analytics hub which helps brands decipher what social conversations mean - that knowledge can then help brands staunch... >>

BizReport | Search Marketing May 12, 2009

Netbase launches semantic search platform

Basing a search campaign on more than keywords could spell the difference between average and top performing. A new platform from Netbase could help health advertisers better engage consumers because it bases search query results on the semantics of a... >>

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