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BizReport | Ecommerce September 14, 2021

How merchants can win against ecomm giants

Consumer spending is once more on the rise, and much of it is going to digital merchants. But how can smaller businesses compete with the likes of big-box stores like Walmart and digital giants like Amazon? We asked a digital... >>

BizReport | Ecommerce June 28, 2021

Reports: What shoppers really want from brands

With Amazon's Prime Day in the rearview mirror, one expert believes it is time for merchants to consider how Prime Day and events like it manipulate consumers - and how brands can enter into a more honest relationship with their... >>

BizReport | Search Marketing October 16, 2008

Click Forensics to send reports to search engines

Leading search engines Google, MIVA and LookSmart will begin receiving third-party Pay Per Click (PPC) quality reports from Click Forensics. This is part of Click Forensics Fully Automated Click Tracking Reconciliation (FACTr) platform. Yahoo has been receiving these reports since... >>

BizReport | Search Marketing January 19, 2007

MIVA to Consolidate Search Ads

MIVA, a pay-per-click advertising network, is set to begin consolidating search, contextual text and in-line ads under one managing platform. The MIVA Monetization Center (MC) is set up to allow publishers the ability to manage all forms of online advertising... >>

BizReport | Search Marketing January 04, 2007

MIVA Gets Google, Yahoo Gets Dropped

A search marketing partnership between Yahoo and search engine MIVA that dates back to 2001 is over. Google will replace Yahoo for the search engine according to papers filed Wednesday with the Securities and Exchange Commission (SEC).... >>