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BizReport | Mobile Marketing January 29, 2016

Mobile app serving up success for McDonald's

While fast-food giant McDonald's may have been slow to serve up a mobile coupon app, it appears that their offering has proved a recipe for success.... >>

BizReport | Social Marketing February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. ... >>

BizReport | Advertising archives February 02, 2007

McDonald's launches talent search on YouTube

Joining CBS in its use of YouTube to promote contests is fastfood giant McDonald’s.... >>

BizReport | Research archives December 13, 2006

Phishers Go Outside Financial Box

According to new research, phishing scams are switching teams. Rather than focusing on financial information, the hoaxes are baiting consumers with brands like Coke and McDonalds. ... >>

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