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BizReport | Ecommerce archives June 19, 2013

Portrait of an affluent consumer

We're still a few months away from the busy holiday shopping season, but new data out from comScore and Martini Media may help brands better target affluent shoppers once the season is upon us. ... >>

BizReport | Advertising archives March 11, 2013

New marketplace, new rewards platform offer new ways to engage

Two new releases in the online space - one for advertisers and the other to reward mobile consumers - should help boost engagement between brands and the general public.... >>

BizReport | Ecommerce archives August 27, 2012

Report: Luxury brands continue looking online for buyers

Don't look at luxury brands to back off the online marketplace. In fact, a new forecast from Martini Media predicts luxury brands will continue looking online for ways to engage and convert shoppers.... >>

BizReport | Blogs & Content archives March 05, 2012

Top 3 tips for content sponsorship

E-readers aren't technically new devices - they've been available for a few years now - but with wireless connections, tablets with reading apps and more convenient buying and downloading access they've been given new life. And that new life as... >>

BizReport | Blogs & Content archives March 02, 2012

3 Questions with Martini Media: What brands need to know about e-readers

When e-readers first came on the scene a few years ago the selling point was the ability to carry nearly unlimited amounts of content - specifically books - without 'weighing down' a traveler or commuter. That hasn't changed, and yet... >>

BizReport | Loyalty Marketing January 24, 2012

Brands: Why you need 'Affluencers' in your stream

There is a new breed of consumer out there and they aren't called 'affluencers' because they have a lot of money. Although they do have plenty to spend. This group is increasingly online to research products, share brand information and... >>