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BizReport | Ecommerce archives October 18, 2012

Study: How email is engaging shopper groups

Nearly every household in America (97%) are now receiving email messages from retailers and brands. Most have opted in to receive messages about certain products or product categories. This is a good thing for retailers. A new study from Listrak... >>

BizReport | Email Marketing August 01, 2012

How Lifecycle will impact online retail campaigns

Lifetime value is a term buzzing its way up in ecommerce circle. It means measuring and extending the value of a customer over the lifetime of that customer. I recently chatted with Ross Kramer about this trend and how brands... >>

BizReport | Email Marketing July 13, 2012

Retail email to grow 20% in 2012

According to new data from Responsys, retail emails were up again in June. For the month retail emails more than doubled over the same time last year. On average retailers sent 94 promotional emails per month through the first half... >>

BizReport | Ecommerce archives March 09, 2012

Expert: Best tactics to re-engage cart abandoners

Although ecommerce and m:commerce shopping totals continue to rise, merchants are still frustrated by the shopping cart abandonment rate. While many who abandon online carts do return to make a purchase, some do not. ... >>

BizReport | Email Marketing March 08, 2012

Expert: Why personalization matters to online shoppers

Ecommerce totals cannot be ignored. According to comScore online shoppers spent more than $50 billion during Q4 2011; that total is expected to grow higher as more shoppers turn to mobiles and social networks to find shopping deals. But, as... >>

BizReport | Ecommerce archives February 02, 2012

Listrak: 77% of shopping carts abandoned in last six months

From email and display ads to social network status updates retailers are doing everything they can to engage consumers and sell products. But that isn't changing the fact that online shopping carts are abandoned on more than half of online... >>

BizReport | Email Marketing October 05, 2011

CheetahMail: Email volume to increase 20% over holidays

With ecommerce off to a record start thus far in 2011, brands are expecting the holidays to be just as busy online. One area where brands may push more marketing dollars - email. A new report from Experian CheetahMail predicts... >>

BizReport | Email Marketing June 08, 2011

How retailers can use email to convert

Just in time to hop on a rising trend, Listrak is releasing updates to its platform, offering more services and options for retail clients. The release is good timing as new research from Responsys finds that retail emailers are sending... >>

BizReport | Ecommerce archives May 17, 2011

Listrak taps Magento for cart abandonment solution

With online shoppers abandoning shopping carts at increasingly high rates, etailers are looking for ways to stem the flood. A new partnership between Listrak and Magento's e-commerce platform is one solution. Through the partnership Magento will integrate a Listrak extension... >>

BizReport | Ecommerce archives April 25, 2011

Partnership may curtail shopping cart abandonment

Etailers know that shopping cart abandonment is one of their biggest issues. A new partnership between Miva Merchant and Listrak may help etailers better react to abandoned carts, and possibly decrease cart abandonment.... >>

BizReport | Email Marketing February 23, 2011

Listrak: Retailer's aren't correcting cart abandonment issues

Online shoppers abandon carts. The fact has been true since the first ecommerce stores opened. Unfortunately the problem has only grown as more shopping options have appeared on the horizon and, according to a new report from Listrak, online retailers... >>

BizReport | Email Marketing December 08, 2010

Listrak: Why consumers aren't engaging with email

Turns out that although most marketers know the do's and don't's of email marketing, many are still not following the best practices and are therefore missing out on engaging consumers. A new survey from Listrak finds that many emailers are... >>

BizReport | Ecommerce archives August 17, 2010

Listrak: Only 15% of etailers addressing cart abandonment

With more and more consumers shopping online, it makes sense that etailers are refocusing their ad dollars to online avenues, but according to a recent report these same etailers are ignoring an on-going problem: shopping cart abandonment. According to the... >>

BizReport | Email Marketing August 02, 2010

Listrak: Your email welcome is killing you

When it comes to email marketing you may believe you've got the market covered. You stick to your once weekly/montly mailing promise, you don't include too many graphics, you've involved video and social sharing. But there is one biggie that... >>