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BizReport | Ecommerce February 03, 2020

Study: Relevance key for 'every day' items

For those repetitive purchases - toilet paper, milk, clothing - relevant advertising is key to engagement. That's is a key finding from new data out with Valassis and Kantar. Their researchers surveyed more than 1,000 consumers and found that half... >>

BizReport | Advertising archives January 22, 2019

Super Bowl advertisers turning to social to amp up ROI

While there is no doubt the Super Bowl is a big deal in the cultural landscape, it's quickly becoming a big deal for advertisers, too. Over the past 10 years, Super Bowl ad dollars have risen sharply year to year,... >>

BizReport | Advertising archives January 01, 2013

Kantar Media: Advertisers up spending in Q3 2012

Q4 numbers are yet to be calculated, but if Q3 is anything to go by, 2012 will end with a strong online ad showing. According to data out from Kantar Media the total US ad spend topped $34.5 million in... >>

BizReport | Blogs & Content archives January 09, 2012 taps Healthline Networks for exclusive DTC ads

Pharma marketing continues to grow in the online space. A new deal, between and Healthline Networks, may expand pharma marketers' reach, engaging more consumers on the look out for health information.... >>

BizReport | Blogs & Content archives November 01, 2011

Platform offers new revenue stream

A new release in the online ad space,, may change the way content producers - from bloggers and vloggers to smaller publications - look at content monetization. Rather than utilizing advertising networks, as some video content platforms do, the... >>

BizReport | Advertising archives January 06, 2011

Are brands giving consumers too much control?

Moving into the second decade of the 21st Century, many brands may feel they've turned a corner. With the advent of social networks, brands have more contact with consumers and therefore should have a better relationship. What many brands are... >>