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BizReport | Advertising archives April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend ... >>

BizReport | Advertising archives June 12, 2012

Internet ad revenues hit new high

The Internet continues to attract advertisers and, according to the Interactive Advertising Bureau's latest data, first quarter Internet ad revenue has reached a record high.... >>

BizReport | Mobile Marketing April 20, 2012

IAB: 2011's record-breaking Internet ad revenues, mobile makes its mark

The Interactive Advertising Bureau has released Internet ad revenue figures for 2011 that show it was a record-breaking year in which mobile made its mark.... >>

BizReport | Advertising archives December 08, 2009

ZenithOptimedia releases optimistic forecast for online ad spending

Earlier this month GroupM released an optimistically revised forecast for a number of ad markets across the globe. Today, ZenithOptimedia released a similarly optimistic outlook for worldwide advertising spend this year and next, particularly online.... >>

BizReport | Advertising archives July 27, 2009

LinkedIn/Harris: Ad budgets move online but ad formats still annoying consumers

In one of the first pieces of research to come out of a new partnership between LinkedIn and Harris Interactive, it has been revealed that consumers and advertisers have very different views on the types of advertising they believe works... >>

BizReport | Research archives April 03, 2009

Report: Internet ad revenues outstrip radio

Revenues from Internet advertising surpassed those from radio advertising last year, according to the recently released 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseCoopers.... >>

BizReport | Advertising archives April 03, 2009

U.K. leads the way in online advertising

Despite the overall advertising spend in the U.K. falling 3.5% to $25.7 billion in 2008, online advertising spend experienced growth - the only marketing medium to do so.... >>

BizReport | Advertising archives February 07, 2008

Russia's Internet ad market flourishes

Eyes are turning towards Russia as reports surface that the country’s Internet advertising market almost doubled in 2007.... >>

BizReport | Research archives January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year.... >>

BizReport | Research archives November 13, 2007

Q3 Internet ad revenues jump to new high

The third quarter of 2007 has seen Internet advertising revenues soar to a new record high, according to a recent announcement from the Interactive Advertising Bureau and PricewaterhouseCoopers.... >>