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BizReport | October 15, 2012

IAB reports ad revenues at all time high in first half of 2012

The Interactive Advertising Bureau has released new figures that show U.S. online ad revenues in the first half of 2012 reached an all-time high.... >>

BizReport | Mobile Marketing December 09, 2011

Do you live in a mobile shopping savvy city?

In its first-ever list of mobile shopping savvy cities in the U.S. the Interactive Advertising Bureau reveals the savviest mobile shopping city in the U.S. is Houston. ... >>

BizReport | Research archives September 28, 2010

IAB: People spend nearly 2,000 minutes/month online

When it comes to 'finding' consumers, most marketers know they need to look online. But the scope of the Internet is changing and so is the way that consumers are engaging with the Web. A new report from the Interactive... >>

BizReport | Social Marketing May 06, 2009

IAB releases standard definitions for social media metrics

In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>

BizReport | Advertising archives November 03, 2008

IAB: New initiatives should increase growth

A new string of initiatives from the Interactive Advertising Bureau, launched last week, could help online marketers keep a better grasp on their online campaigns. According to the group, the new listing of best practices and guides will help media... >>

BizReport | Advertising archives October 10, 2008

IAB: Online ad spend up 15% so far

The US and global economies may be weakening, but according to the latest research from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, the online advertising spend continues to grow. Through the first six months of 2008, IAB reports that online... >>

BizReport | Law & Regulation February 08, 2008

IAB lead gen best practice document released

In response to FTC scrutiny and industry feedback, the Interactive Advertising Bureau’s Lead Generation Committee today announced the release of new best practice guidelines for advertisers and publishers.... >>

BizReport | Research archives October 02, 2007

British online ad spend keeps on rising

British advertisers continue to increase their online spend and, according to recent figures released by the Interactive Advertising Bureau, the trend shows no sign of levelling out.... >>