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BizReport | Social Marketing June 15, 2021

Reports: Influencers, calls important for shoppers

A growing number of consumers are influenced to finalize a purchase because of influencer posts on social media. But, don't think social is also their preferred avenue for general brand communication.... >>

BizReport | Social Marketing May 19, 2021

Top 3 tips to a better social shopping strategy

As new social platforms and formats emerge, marketers should continue to experiment with what works for them. This is because the social space is also a space where consumers first experience a brand - and that can influence the consumer-brand... >>

BizReport | Social Marketing May 13, 2021

How to build brand awareness through social media

For many brands social media has become a prime marketing tool, but according to one expert social shouldn't only be about selling. It should be about building not only revenue but overall product and brand awareness. Here's how. ... >>

BizReport | Ecommerce April 06, 2021

Report finds coupon fraud costing merchants $100 million per year

Consumers love coupons, even if those coupons don't apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that don't apply... >>

BizReport | Ecommerce December 18, 2020

5 ways 2020 has changed ecommerce

2020 will go down in history as a year of upheaval, but there may be some silver linings in the lessons many learned during the year. We asked one expert how 2020 will change digital as we begin moving toward... >>

BizReport | Loyalty Marketing December 09, 2020

Report: Price a key for loyalty

It is no secret than price prompts purchasing decisions, but new data out from Inmar Intelligence indicates price can also be a factor in loyalty decisions. According to their new report more than half of shoppers have switched loyalty to... >>

BizReport | Ecommerce October 14, 2020

Expert: The coupon is coming back

Coupons have long been a stable of consumers in the offline world, and for many years digital coupons and coupon codes have been popular for online shopping. But, according to one expert, the coupon is getting even more attention because... >>

BizReport | Advertising September 21, 2020

Reports: How shoppers will spend, what marketers can do to engage

Several new reports out this month shed light on what consumers are looking for as we begin counting down to the 2020 holiday season, and what marketers can do to capture shoppers' attention in a digital space that continues to... >>

BizReport | Ecommerce June 01, 2020

Reports outline changes to shopper behaviors in wake of COVID-19

There is no arguing with the fact that things have changed since social distancing and quarantine guidelines went into effect in March of this year. But just how long will these changes last? Or are these changes something that will... >>

BizReport | Mobile Marketing March 25, 2020

Survey: More shoppers using mobile devices in-store

Mobile devices are helping shoppers find products in-store, especially grocery shoppers. That's a key takeaway from Inmar Intelligence's new report which finds nearly three quarters of grocery store shoppers are using mobile apps while picking up groceries. ... >>

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