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BizReport | Research archives April 02, 2007

Study: Hispanics multitask online

A recent study from Yahoo and Simmons Market Research indicates that Hispanic Internet users are more tuned in than other demographic groups.... >>

BizReport | Research archives March 15, 2007

Survey: U.S. Latino internet usage

Recent research in to internet usage amongst U.S. Latinos has revealed what experts are calling one of the largest ethnic gaps in the digital divide.... >>

BizReport | Research archives March 08, 2007

Hispanics leading the way to broadband

A new study indicates that Hispanics are moving into the broadband Internet realm faster than other American demographic groups. ... >>

BizReport | Advertising archives February 28, 2007

Hispanic advertising to outpace general advertising

The Hispanic population has quickly grown to be the largest minority population in the United States, and as such the advertising market for the group is wide open. According to a recent study, advertising growth within the Hispanic population will... >>

BizReport | Social Marketing February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. ... >>

BizReport | Advertising archives February 22, 2007

Offers create more conversions for direct mailings

All advertising is based on a deal. But in some cases direct mail advertising is falling short by not offering a deal and instead offering information only. A new study indicates this is a wrong path for direct mail marketers.... >>

BizReport | Advertising archives September 20, 2006

New Study Shows Growth in Hispanic Markets

A new study from the Association of Hispanic Advertising Agencies (AHAA) raises some questions about how advertisers are, and are not, paying attention to the fast-rising Hispanic clientele in the United States. ... >>