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BizReport | Ecommerce archives February 29, 2012

PlaySpan: Virtual goods purchases up 100% since 2009

When it comes to playing games, US consumers are looking for a little bit more. More goods, that is. According to a new report virtual goods purchases have increased 100% since 2009 as more consumers play games and look to... >>

BizReport | Advertising archives October 13, 2010

Playfirst: The difference between male and female gamers

In game advertising is a big part of social marketing lately, but targeting the right consumers with the right message has proven to be more challenging. Why? Because while all gamers enjoy playing, the games they play and the time... >>