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BizReport | Mobile Marketing March 07, 2013

Platforms offer measurement, ad options for mobile brands

Three new developments in the mobile space could set brands on a firmer mobile foundation. Here are the details:... >>

BizReport | Search Marketing July 05, 2012

Covario: Q2 search spend up 17%

New data from Covario shows a 17% increase in search spending (Year over Year); the search spend was up 5% over Q1 2012 numbers. Although the increases are strong, one analyst says overall search is down compared to quarters 3... >>

BizReport | Social Marketing March 12, 2012

How social is changing the ad game

Blogging continues to be a leading social networking activity, but the social space in general is opening to new ways for brands and advertisers to engage with consumers. The number of blogs 'out there' has skyrocketed over the past five... >>

BizReport | Ecommerce archives January 02, 2012

Online sales, traffic show strong increases for 2011 holidays

Sure, online retail brought more than $35 billion to etailers and brands for the 2011 holiday season. But what about traffic? Because although purchasing showed a strong increase, many more people may have visited websites to find product information and... >>

BizReport | Social Marketing December 30, 2011

In 2012 social marketing will shift from monitoring to action

If 2011 is marked ad the year brands monitored social networks, 2012 will be the year brands begin acting on social feedback, says one expert. Added to that, business to business brands, as well as business to consumer, will move... >>

BizReport | Ecommerce archives October 21, 2011

Report: On-site search pushing clicks

High search query results - numbers one through twenty, typically - get the most attention from people using engines like Google or Yahoo. But, similar results are now being found with on-site retail searches, too. According to the Searchandise report... >>

BizReport | Social Marketing July 26, 2011

Reports: Online shoppers influenced by social

The Quarterly Digital Intelligence Briefing (Q2 2011) from Adobe and Econsultancy finds that 90% of marketers place value on traffic volume - the more people coming to their websites from social media the better, they believe. However only about one-third... >>

BizReport | Blogs & Content archives April 22, 2011

Are paywalls the answer to online publishing?

Publishers began erecting paywalls for their online content several years ago, but as print circulation has decreased more paywalls have gone up. So far these paywalls aren't saving the newspaper industry, but in 2010 when paywalls were rejuvenated by some... >>

BizReport | Social Marketing March 09, 2011

Social Trend: Businesses moving in

According to one new report you can look for more businesses in the social space. Researchers with Gartner forecast that by 2015 at least 40% of 'large enterprises' will be on Facebook. This probably doesn't surprise many of you; but... >>

BizReport | Search Marketing January 17, 2011

Report: Bing bumps up in December

The December numbers are in and it appears that Microsoft's Bing search engine was once again a hit with consumers. While Google remains firmly atop the search engine heap, for the second month, Experian Hitwise is reporting an increase in... >>

BizReport | Research archives January 12, 2011

2011 Travel: Will consumers stay or will they go?

There have been many changes in the US since the 2008/2009 recession: consumers have changed a few spending habits and have begun staying home more often. But with the 2010 holiday season in the books, it seems that some old... >>

BizReport | Ecommerce archives January 10, 2011

Report: More shopping going social

The 2010 holiday shopping season is quickly fading into the distance, but the implications of how and where consumers shopped is not. In 2010 more consumers turned online to find products and deals, with many first going to social channels.... >>

BizReport | Search Marketing October 06, 2010

How CPG brands are leading in paid search

Did you know that the top Consumer Packaged Goods (CPG) advertisers have a lot in common in the search realm? Not only that, but a new report showcases some of their top tactics, giving smaller brands an idea of what... >>

BizReport | Ecommerce archives September 01, 2010

Yahoo, Dex expand partnership

Since 2007 local businesses have gotten a boost from hub Yahoo and search site DexKnows. Now, that partnership is expanding to include more local business advertising. Through the partnership local businesses who place listings with DexKnows will also have those... >>

BizReport | Search Marketing August 23, 2010

Experian Hitwise launches new search tools

Two releases for the search sector from Experian Hitwise may help marketers boost campaign ROI. Although search marketing has been around for years, each day finding the right keywords, phrases and information becomes more difficult as more and more marketers... >>

BizReport | Blogs & Content archives July 26, 2010

How consumers are reacting to new "Times" paywall

A few weeks ago, UK newspaper staple "The Times" moved to a pay for content model, surprising many in the industry and causing marketers, competitors and consumers alike to take a close look at the site - and how the... >>

BizReport | Ecommerce archives July 05, 2010

Nielsen: Internet's impact of shopping unparalleled

It may seem as if the Internet has changed everything about the world we live in, but some areas have seen more impact than others. Communication, for one, but according to a new report from NielsenWire the area most impacted... >>

BizReport | Social Marketing June 01, 2010

RatePoint releases tools for Facebook optimization

A new suite of tools from online reputation management hub RatePoint may help small businesses engage more deeply with consumers. The tools are specifically made for the Facebook portal and give small businesses the ability to collect and promote product... >>

BizReport | Viral Marketing January 13, 2010

Online video viewing up 13% for December

One more reason to invest in online video advertising: online video viewing continues to grow at the consumer base. According to the latest research from Nielsen, consumers spent 13% more time viewing video clips in December (Year over Year), a... >>

BizReport | Research archives January 12, 2010

Travel packages may help marketers in 2010

Despite the struggling economy, consumers still plan to travel. Packages, especially, may be key for marketers moving into the heavy 2010 travel seasons. According to a recent Gallup Poll about half of Americans say they won't cut back on travel... >>