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BizReport | Advertising May 31, 2021

Study finds many using CTV to bridge TV, digital ad gap

A growing number of marketers are pushing more ad dollars into connected television advertising (CTV), which makes sense because of the huge surge in streaming activity over the past 12 months. But, these marketers aren't just following consumers. Instead, the... >>

BizReport | Advertising archives October 31, 2012

Report: More businesses to use audience data in 2013

Look for more brands to get into the data business in the New Year. Using 'Big Data' to better target content and ads will be a big trend for 2013 according to a new report from eXelate and Digiday. One... >>

BizReport | Advertising archives May 13, 2011

Study: Targeting = Success for many online marketers

Think you can get by in the digital space without targeting ads? Think again. Sure, you could try, but new research shows that audience targeting is helping marketers and agencies make more from their online ad spend. According to details... >>

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