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BizReport | Content Marketing August 26, 2021

Report: Streaming not slowing from pandemic rush

People may not be going to sporting events, movies, and concerts, but those excursions aren't having an impact on streaming. That is a key takeaway from new Conviva data which shows that globally the time spent streaming content is up... >>

BizReport | Trends & Ideas February 04, 2021

Report: Sharp increase in streaming for 2020

Staying home led more people to streaming content. That is a key takeaway from Conviva's new Q4 2020 streaming report. According to the numbers viewers increased streaming time by 44% (Q4, YoY), with those watching via TV averaging 28 minutes... >>

BizReport | Content Marketing August 12, 2020

Report: Streaming returning to pre-pandemic levels

While the first three months of the COVID-19 pandemic saw a sharp increase in the amount of content streaming done per household, researchers now believe the peak of this trend has passed and that streaming will being to return to... >>

BizReport | Mobile Marketing May 13, 2020

Reports: Streaming, apps continue to garner user attention

Three new reports highlight how user behaviors have changed throughout the pandemic, and may indicate where things are headed in the digital space now that restrictions are beginning to loosen in the U.S. ... >>

BizReport | Social Marketing February 27, 2020

TikTok: What brands need to know

From dance crazes to that last-minute shot to win the game kids, Millennials, Gen-Xers and even Boomers are catching up with pop culture on a new social network called TikTok. Here's what marketers need to know about how the social... >>

BizReport | Advertising archives November 04, 2019

Forecast: Global ad spend to push $1.3T in 2020

Look for a good-sized increase in advertising spending in the new year. That's the word from PQ Media's Global Advertising & Marketing Revenue Forecast, which predicts that the overall ad spend will increase nearly 5% to hit at least $1.3... >>

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