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BizReport | Advertising archives April 22, 2019

Reports: Martech, experience increasing in importance

Two new report underline ways brands are hoping to improve their connection with consumers. First, through marketing technology and then through dedicated experiences. Read on for details.... >>

BizReport | Internet August 05, 2016

Expert: How the proactive net can influence purchases

Browsing the Web doesn't take a lot of thought or attention, but even surfing-without-thinking leaves an impression on consumers. That is why brands need to think about how consumers not only find their content, but what these shoppers think about... >>

BizReport | Advertising archives February 17, 2016

Ad Roundup: Solutions to increase data, engagement

In today's advertising roundup, two releases across the online and mobile spaces that should help brands better engage with in-market consumers. ... >>

BizReport | Ecommerce archives July 23, 2015

Top 4 tips to improve customer experience

Shoppers can have more connection with their favorite brands now than at any time in history. They can go into stores, click through emails to targeted landing pages, check in with brands on social media and browse online stores while... >>

BizReport | Ecommerce archives July 20, 2015

ClickTale: How WalMart reconnected with customers

Retail giant WalMart recently had an issue with their customers: namely that shoppers weren't able to use a 'Finder Tool' set up for the holiday season to help them find gifts. They enlisted ClickTale to help with the problem.... >>

BizReport | Advertising archives March 12, 2015

Ad Roundup: All About The Data

Today's advertising roundup has a data bent. Several platforms have released new tools setting up businesses to better handle and understand the data at their fingertips. ... >>

BizReport | Advertising archives March 25, 2014

Experience, information key to new releases

Three new releases to the ecommerce space underline the importance of customer experience as well as the information customers search for online.... >>

BizReport | Advertising archives January 28, 2014

Ad Roundup: Releases increase brand security, customer experience

This week two releases to the online space will be brands and marketers more to talk about within company walls. DoubleVerify is releasing a fraud-free ad platform while ClickTale is launching a platform that will give brands insight into on-site... >>

BizReport | Advertising archives September 11, 2013

ClickTale tapped for website optimization

In a world where more businesses are going online every day, it becomes harder and harder for new businesses to carve out an online presence. In-page web analysis hub ClickTale offers brands an assist by optimizing web pages.... >>

BizReport | Mobile Marketing June 18, 2012

ClickTale release opens mobile to more usability

Out today from ClickTale a product that could change the way brands use mobile and online - by giving data on every action from tap to swipe. Called ClickTale Mobile the tool will offer customers more access to mobile data... >>

BizReport | Advertising archives November 18, 2011

Two tools to monitor behaviors to target ads

With the holidays fast approaching it may be too late to do much more research into your ad metrics, but looking ahead to 2012 there are things you can do to increase campaign ROI. Two new releases may help brands... >>

BizReport | Advertising archives January 18, 2011

ClickTale releases new suite of tools

New year, new tools. That is the story from ClickTale, which is releasing a new suite of tools aimed at giving brands more insight into what is - and what isn't - working on websites. The new tools should help... >>

BizReport | Ecommerce archives November 23, 2010

ClickTale offering 'sees' where consumers are going post-click

Consumers click and consumers leave. It is the nature of consumers whether they are click a mouse or clicking their heels through a brick-and-mortar store door. The question brands want to know is where they go post-click and why. Details... >>

BizReport | Email Marketing October 28, 2009

ClickTale, Contactology drill down email analytics

Email marketers looking for more in-depth analysis of consumer list members may get exactly that from a new partnership between ClickTale and Contactology. The partnership gives email marketers the ability to see how consumers are interacting with the message and... >>

BizReport | Advertising archives August 13, 2009

ClickTale launches heatmap solution

Pay per click marketers may get a leg up from a new addition to ClickTale's suite of tools. The new Click Heatmap is a way for marketers to see every click on each page, even clicks which are only attempted.... >>