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BizReport | Advertising May 31, 2021

Study finds many using CTV to bridge TV, digital ad gap

A growing number of marketers are pushing more ad dollars into connected television advertising (CTV), which makes sense because of the huge surge in streaming activity over the past 12 months. But, these marketers aren't just following consumers. Instead, the... >>

BizReport | Advertising April 22, 2021

Expert: The opportunity CTV is bringing to digital advertisers

In the digital landscape there are two main players: Google and Facebook. Both have a lock on much of the digital marketing space, but with consumers' increasing thirst for content - particularly video - there is a chance for digital... >>

BizReport | Advertising January 08, 2021

Expert: How CTV will impact 2021

With the production and release of a vaccine, many are sure that lockdown measures and stay home orders will soon lift, and that that will have an impact on how consumers engage with their favored retailers and brands. But, according... >>

BizReport | Advertising June 22, 2020

Study finds CTV fraud spiking

Amidst the COVID pandemic many brands have had to find alternative ways to engage and deliver content to their consumers. One of those ways has been the Connected TV (CTV) space, but while more people are streaming content - a... >>

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