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BizReport | Advertising archives July 13, 2013

Ad industry lacks online CPM insight

Online advertising is no longer a new activity, it has been around for a decade or more, so one might assume that ad buyers have a good insight into CPMs. Not so, according to SQAD, whose recent survey found those... >>

BizReport | Advertising archives July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>

BizReport | Advertising archives July 09, 2010

iAd brings in $1,400 in one day for developer

The Internet is buzzing with news of one Apple iPhone app developer's success generating revenue via iAds. While many applaud the iAd, others believe this is just a blip before the novelty wears off and fill rates rise.... >>

BizReport | Advertising archives June 17, 2010

News sites see highest display ad CPMs, lowest impressions

Display ads on news websites may not attract as many impressions as those on social networks but they do command the highest CPMs, according to new figures released by comScore.... >>

BizReport | Advertising archives October 13, 2009

Online advertisers duped by 'invisible' ads

Major advertisers have been duped into buying ads that were never destined never to be seen by anyone, according to a recent article in the Wall Street Journal.... >>

BizReport | Advertising archives August 25, 2009

Adify: Display ad CPMs rebound

While median CPMs for online display ads remain unchanged, some categories experienced growth, found vertical ad network management firm Adify.... >>

BizReport | Mobile Marketing June 25, 2009

Greystripe launches CPM protection program

Although many mobile marketing programs have been built to help marketers capitalize on the burgeoning mobile marketplace, but some marketers are finding more problems than solutions in mobile advertising. Enter a new program from Greystripe, a rich media mobile ad... >>

BizReport | Social Marketing March 04, 2009

Adjix embeds ads in tweets

Revenue-sharing ad network Adjix has announced a new ad format they believe will help monetize the micro-blogging service Twitter. ... >>

BizReport | Search Marketing February 25, 2009

Report: Vertical searchers have limited interest

When it comes to vertical search engines users the more targeted the search query return the better. A new report from Econsultancy and Convera found that for those using vertical search engines 67% report using the engine to find specific... >>

BizReport | Advertising archives November 25, 2008

AdBrite introduces cost-per-click banner advertising

In a significant departure from traditional CPM rates, advertisers on ad exchange AdBrite can now pay for graphical banner advertising in the same way they pay for search placement and text ads.... >>

BizReport | Search Marketing October 17, 2008

DIY display ads launched by Google Adwords

Small businesses are set to benefit from an ad tool, released this week by Google AdWords, which will allow advertisers to develop display ads using a variety of templates, negating their need to use the services of a designer.... >>

BizReport | Advertising archives October 16, 2008

PubMatic: Display ad prices continue to fall

Prices for display ads sold via ad networks have hit their lowest point in twelve months during the third quarter of this year, according to PubMatic's latest AdPrice Index.... >>

BizReport | Advertising archives March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. ... >>

BizReport | Advertising archives January 20, 2008

2008: Year of the ad widget

Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget. ... >>

BizReport | Advertising archives January 03, 2008

JPMorgan: More display ad growth in '08

In the first of its New Year outlooks, JPMorgan predicts that Internet display advertising has yet to see more growth during 2008.... >>

BizReport | Advertising archives July 19, 2007

Video sharing site revs up its ad products

Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners.... >>

BizReport | Advertising archives April 18, 2007

Google AdWords launches new bid control feature

Google AdWords has a new feature. It’s called “preferred cost bidding” and it’s aimed at saving advertisers time and help manage their budgets.... >>

BizReport | Search Marketing February 20, 2007

PointRoll warns Yahoo could pull ads

There is a new warning out from rich media firm PointRoll: according to an email from the company, Yahoo may begin pulling rich media ads without warning.... >>

BizReport | Search Marketing February 19, 2007

CPC a new option for some Google advertisers

Starting next month, some Google advertisers will be able to choose cost-per-click (CPC) advertising options for their display advertising campaigns. The CPC option will be for AdWords customers to place display ads on specific websites.... >>

BizReport | Advertising archives February 02, 2007

Vizu Answers to revolutionize online market research

Online marketing research is set to be more affordable and accessible to those who can’t afford expensive programmes.... >>