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BizReport | Blogs & Content archives September 18, 2012

Study: Majority of sports fans 'check in' once per day

When it comes to engaging with online content, it seems sports fans are 'on' quite often. According to new data from Burst Media 2 of every 3 sports fans is online at least once each day to check scores, watch... >>

BizReport | Ecommerce archives November 29, 2011

Black Friday trends to tech buys

The holiday buying season is off to a good start with more than $815 million in online retailers pockets according to comScore. With a one-quarter increase in online sales, it would seem more shoppers are finding their gift buys online,... >>

BizReport | Advertising archives November 23, 2011

Studies: Video increasingly important for brand metrics

Two new studies are showing a more direct link between video advertising and brand metrics including purchasing intent and brand lift. And with more than half of the US population engaging in online video viewing, this kind of measurement should... >>

BizReport | Research archives May 25, 2011

Summer at hand, consumers looking for travel deals

With the unofficial launch of summer just a few days away here in the US, consumers are looking to get away. Although some experts expect the summer travel season to decline because of gas prices, early information shows an increase... >>

BizReport | Advertising archives April 22, 2011

How to connect through green marketing

Since the initial Earth Day more than 20 years ago, brands and businesses have tried to connect with consumers based on environmentally conscious ideas. Much of this connection, however, has missed the mark. As debates over global warming and oil... >>

BizReport | Research archives February 15, 2011

Burst survey: What makes moms click?

When it comes to Mom Marketing, the Internet is the place to be. That is the takeaway from a new Burst Media survey, in which nearly half of the moms surveyed reported the Internet is crucial to their daily routines... >>

BizReport | Advertising archives December 16, 2010

Study: 33% of men would trade personal info for relevant ads

Advertisers across the globe know that targeting ads to consumers results in higher clicks and conversions. The problem is that too much targeting is seen as intrusive by most consumers and privacy watchdog groups. A new survey from Burst Media... >>

BizReport | Ecommerce archives November 19, 2010

Burst Media: 88% of consumers still buying holiday gifts

With less than a week to go until Thanksgiving, more than three-quarters of Americans (88.9%) still have holiday shopping to do. Although holiday ecommerce traffic ramped up in late October, much of the early traffic has been consumers doing research... >>

BizReport | Advertising archives October 21, 2010

Is your brand truly safe online?

Over the past year a lot has been said about brand safety, including where to place ads, where to listen to consumers' opinions and how to handle brand issues. Some marketers may think these options are all that are needed,... >>

BizReport | Ecommerce archives October 07, 2010

Studies: Consumers won't cut back, advertisers shouldn't, either

Two recent studies may change the way advertisers look to the 2010 holiday shopping season. Rather than cutting back on spending, one study finds that consumers will likely spend more in 2010 than they did in 2009. With consumers spending... >>

BizReport | Advertising archives September 29, 2010

Burst Media, FOX Sports team up for sports-related ad network

A new advertising network may help brands connect with sports-minded consumers. FOX Sports Interactive and Burst Media are teaming up for the launch, a vertical ad network developed for use with long-tail sports content websites.... >>

BizReport | Blogs & Content archives September 21, 2010

Burst taps The Media Trust for malware detection

With online ad spending set to reach record levels over the next few years, marketers are seeing green. They should be seeing yellow, however, as in caution. In addition to more brands, marketers and consumers in the online space there... >>

BizReport | Research archives September 10, 2010

Sports fans score Internet higher than TV

For sporting consumers, the Internet means research and information. According to a new survey from Burst Media, sports fans believe that the Internet has the best information they crave - from sports scores to team or athlete information. Television is... >>

BizReport | Research archives June 30, 2010

BurstMedia: Consumers can't live without gadgets

It used to be that people carried only the essentials: money, keys and maybe a compact for the ladies. Today consumers are weighed down with gadgets from cell phones to PDAs to smartphones. And, guess what? They don't mind the... >>

BizReport | Advertising archives June 25, 2010

3 tips to reduce ad's value erosion

The online marketplace becomes more crowded by the day, but that doesn't stop more marketers from logging on or from experienced marketers from launching yet another display advertising campaign. The real problem? Because of the crowdedness of the market consumers... >>

BizReport | Blogs & Content archives May 21, 2010

Americans planning for more summer vacations this year

In what is likely one of the strongest indicators that the public feels the worst of the economic recession is in the past, Burst Media is reporting that nearly 30% of Americans plan to take more vacations this summer than... >>

BizReport | Research archives April 29, 2010

Burst, Anchor partnership improves click rate

No one wants to deal with click fraud. Not advertisers and certainly not advertising networks. To help improve their click scores and make it more difficult for fraudulent clicks to get through, Burst Media has partnered with Anchor Intelligence for... >>

BizReport | Ecommerce archives April 22, 2010

Survey: Grocery shoppers are influenced online

When it comes to consumer packaged goods (CPG) or food purchases, many shoppers are influences by ads and information found online. A new survey from Burst Media found that online ads, coupons and sales promotions influence how and when consumers... >>

BizReport | Advertising archives April 08, 2010

Burst Media acquires OTP Media

Online media company Burst Media has acquired the UK's OTP Media, an ad network serving several content-rich verticals. OTP Media (On The Phone Media Limited) serves parenting, food and entertainment, sport and automotive verticals, giving Burst Media another vertical content... >>

BizReport | Ecommerce archives January 21, 2010

BurstMedia finds consumers will spend more for green

For perhaps the first time a study is showing that consumers are willing to spend more in order to go green. According to a new report from Burst Media consumers are not only willing to pay more to go green,... >>

BizReport | Research archives November 10, 2009

Sporting consumers turn to Internet first

When it comes to favorite teams, statistics or game recaps, sports-minded consumers are turning to the Internet before looking to television, the local paper or radio. That, according to a new survey from Burst Media. What does this mean for... >>

BizReport | Ecommerce archives October 07, 2009

Survey: Holiday spend could be a record low

Several holiday spending forecasts have come out so far this autumn with many reporting no rise in spending. A new forecast from Burst Media continues the trend, but also goes so far as to suggest a record low year for... >>

BizReport | Blogs & Content archives September 11, 2009

Report: 64% of consumers look online for health information

Health and pharmaceutical advertisers take note. According to the latest research from Burst Media, up to 64% of consumers will look online for specific health information in the coming months. As the autumn and winter months approach in the US,... >>

BizReport | Advertising archives July 16, 2009

Burst Media, Anchor Intelligence partner against click fraud

A new partnership between two big names in the online marketplace should give both publishers and marketers a bit more peace of mind. This week Anchor Intelligence partnered with advertising representative Burst Media to fight click fraud. The partnership gives... >>

BizReport | Ecommerce archives June 19, 2009

Study: Back-to-School could help etailers

In most of the United States, school was just released for the summer but already parents are thinking about getting kids ready to go back to school - to the tune of about $250 per child. Good news for etailers,... >>

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