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BizReport | Social Marketing December 17, 2015

IAB: Social media still has a lot of growing up to do

Social media still has a lot of growing up to do, say marketers from both agencies and client-side, of which 3 in 10 say they do not believe social media yet has in important role in the overall marketing function.... >>

BizReport | Email Marketing June 17, 2015

Billions of emails purporting to come from brands found fraudulent

A recent study by Return Path found that billions of emails supposedly from global consumer brands did not originate from the IP addresses of mail servers used by those brands. ... >>

BizReport | Trends & Ideas archives May 12, 2015

Health and fitness tech provides opportunity for brands to engage, partner with consumers

Almost half of U.S. consumers favor devices that monitor their physical health, found recent research, providing brands with an opportunity to partner with consumers to help improve their mental and physical well-being.... >>

BizReport | Advertising archives November 10, 2014

Financial services industry failing to embrace creative cultural change

A new study, from global digital agency Dog, and conducted by 72Point, lays bare "some of the major issues affecting the financial services sector", of which a lack of conviction that the financial services industry is a creative industry is... >>

BizReport | Advertising archives May 11, 2010

Study: Media buyers like knowing where ads will be placed

Several recent advertising forecast updates indicate that more ad budgets will be pushed into the online space throughout 2010 as the US economy recovers. Where exactly these budgets will be placed is still a guessing game, but one report indicates... >>

BizReport | Social Marketing August 14, 2009

Vitrue: Facebook wall posts generate CTRs in excess of 6%

A social media start up claims to have measured click-through rates for Facebook wall posts and found them to be significantly better than the average email or display ad campaign.... >>

BizReport | Social Marketing May 27, 2009

Iconic luxury accessory brand boosts online presence

Luxury accessory designer, Louis Vuitton, has boosted e-commerce efforts in the last few weeks with a new Twitter account and its first-ever online new product debut. ... >>

BizReport | Advertising archives May 26, 2009

MTV Networks: Quality, not coolness, attracts youth to brands

Young adults value a brand's quality over its coolness, according to new research by MTV Networks.... >>

BizReport | Ecommerce archives April 14, 2009

Even recession can't stop impulse purchases

Despite the recession and an increase in making shopping lists to help them stick to a budget, some consumers can't quell the urge to make impulse purchases, according to a new report from retail consulting firm Miller Zell.... >>

BizReport | Social Marketing April 07, 2009

Study: Discovery drives social media use

Integrated marketing agency TMW took a closer look at why Internet users use social media and found self-development to be a key driver.... >>

BizReport | Research archives March 30, 2009

Brands keeping British mums happy

If you keep mum happy, everyone's happy and the world's a happier place. And, it seems that Britain's mums are particularly happy these days, thanks to better relationships.... >>

BizReport | Domain Names March 16, 2009

WIPO: Cyber-squatting problem is getting worse

More figures out this week show that cyber-squatting remains a major problem on the Internet. The number of cases handled by the World Intellectual Property Organization (WIPO) was up 8% last year. In fact, during the course of 2008, WIPO... >>

BizReport | Trends & Ideas archives February 03, 2009

Hitwise: Steady growth in 'e-book' searches

Hitwise's Robin Goad has released data regarding searches for e-books. His findings have revealed a steady growth in searches for the term, demonstrating a continued interest in digital reading. Marketers can easily integrate e-books into their marketing strategy, driving traffic... >>

BizReport | Advertising archives December 12, 2008

Ad clutter reduces ad effectiveness

Over half of Internet users surveyed by Burst Media had a low tolerance for web pages featuring more than two ads, and that 'ad clutter' is causing consumers to abandon sites altogether. ... >>

BizReport | Research archives May 26, 2008

Study reveals gay-friendly brands

The 2008 Prime Access / Planet Out Gay and Lesbian Consumer Study shows that the gay and lesbian community are fiercely loyal consumers and prefer to purchase products and services from companies they perceive to be “gay-friendly”.... >>

BizReport | Research archives May 02, 2008

DMA: Web 2.0 links brand and direct marketing

The Direct Marketing Association (DMA) has released a new report that looks at how Web 2.0 is the link between direct marketing and brand. ... >>

BizReport | Research archives February 26, 2008

Google brand tops British rankings

The Internet giant has overtaken British mega-brands such as the BBC and British Airways to take the top spot in an annual survey of brand reputation in the U.K.... >>

BizReport | Research archives July 27, 2007

Chat leads IM destination points

Instant messaging continues to grow with online users. According to research from Nielsen//Netratings is the most popular destination for IM fans, possibly because users don't have to download applications. ... >>