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BizReport | Trends & Ideas archives March 31, 2015

Melbourne hotel group to review their guests' behavior

In an era where nothing escapes review, a Melbourne-based hotel group is putting their guests in the picture by reviewing their behavior and demeanor during their stay.... >>

BizReport | Advertising archives June 05, 2014

Confidence and motivation high among Australian digital marketers

Digital marketers Down Under are on top of their game, according to a new survey by the Interactive Advertising Bureau (Australia), when compared with their counterparts in other countries. ... >>

BizReport | Trends & Ideas archives December 11, 2013

Print catalogs continue to drive sales in Australia

Print media may be being overtaken by digital, but the printed catalog continues to play an important role in the purchase process, according to new figures released by the Australian Catalogue Association.... >>

BizReport | Email Marketing October 10, 2013

Australian firm pays a high price for spam emails

Reports are surfacing in the Australian press today about a record fine served on a company for sending out hundreds of thousands of email messages that breach the Spam Act.... >>

BizReport | Social Marketing July 19, 2013

22% of top Australian firms have zero social media usage

Small businesses in Australia are embracing social media as part of their overall marketing strategy but new figures released this week reveal that many of Australia's biggest businesses have yet to see the light.... >>

BizReport | Ecommerce archives June 24, 2013

Consumers protect privacy with false personal information

Privacy concerns lead to consumers providing false data to websites, or the avoidance of giving information they don't think is necessary, according to two new research papers by the Australian Communications and Media Authority (ACMA) and US-based not-for-profit Customer Commons.... >>

BizReport | Mobile Marketing April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled.... >>

BizReport | Research archives April 23, 2013

Tech start-ups could add AUS$109 billion to Australian economy

A new report released by Google reveals that there is no time like the present to be an entrepreneur in Australia with a significant number of tech start-ups and support for the industry expanding rapidly.... >>

BizReport | Social Marketing April 16, 2013

78% of Australian SMB marketers plan increase in social media use

A recent survey in Australia of more than 200 small businesses found that over three-quarters plan to spend more time and energy on social media activity over the coming 12 months. ... >>

BizReport | Mobile Marketing March 27, 2013

More Australians use PayPal to book travel requirements via mobile

New data from PayPal highlights the need for travel agents to ensure their mobile offerings are strong as Australians increasingly book holiday requirements while on the road. ... >>

BizReport | Ecommerce archives March 26, 2013

Consumers prefer glossy print catalogs to social media as shopping info source

Think that consumers have turned away from print marketing? Think again. Two new studies reveal that print catalogs resonate with consumers more than their online counterparts or social media. ... >>

BizReport | Email Marketing March 07, 2013

20% of email in Oz never reaches inbox

New insights into the performance of email in Australia and New Zealand have been released with Return Path's first ever Email Intelligence Report for the two countries. What's clear from the report is that Australians are opening more email from... >>

BizReport | Mobile Marketing February 26, 2013

Mobile plays starring role in Australian online industry growth

The online industry in Australia continues to beat market forecasts of lower growth rates. The latest figures from PricewaterhouseCoopers and IAB Australia show just how much growth in the last year has been driven by mobile and digital. ... >>

BizReport | Mobile Marketing January 31, 2013

Number of NFC-enabled smartphones in Australia to skyrocket 467%

The iPhone 5's lack of Near Field Communication (NFC) hardware doesn't look like it will hold back growth in the nascent contactless mobile phone payment method in Australia, according to new figures released by Tapit. ... >>

BizReport | December 05, 2012

Survey: Australian agencies and advertisers embrace affiliate marketing

Australian affiliate network, dgmAustralia, has released the findings of their latest benchmark survey which shows 3 out of 5 retailers have increased their affiliate marketing spend.... >>

BizReport | November 12, 2012

Over half of Australian retailers have no online channel

Maybe it's the heat, but recent stats from Experian reveal that Australia is being sluggish when it comes to getting businesses online and tapping into social media.... >>

BizReport | Internet September 24, 2012

Australian youngsters to receive lessons in netiquette

Australia's Prime Minister has asked that school curriculums in the country include lessons about social media abuse and trolling in an attempt to stamp out online bullying.... >>

BizReport | Social Marketing August 26, 2011

Half of Australian businesses do not use social media

Australians are among the highest users of social media in the world yet the country's businesses have not kept pace with others around the globe and are missing out on the opportunity to connect with consumers.... >>

BizReport | Internet July 05, 2011

Internet subscriber figures up Down Under

Research released this week by the Australian Communications and Media Authority (ACMA) illustrates the ongoing digital boom in Australia with Internet subscriber figures going up Down Under. ... >>

BizReport | Social Marketing February 18, 2011

Time spent with socnets up Down Under

They're a social bunch, Aussies. That goes for when they're online, too, as a recent State of the Internet in Australia report from comScore illustrates. ... >>

BizReport | Mobile Marketing February 09, 2011

Mobile ads? No worries, say Australians

Australians are known for taking things in their stride and is perhaps one of the most laid-back countries in the world. A new study shows this attitude even extends to mobile advertising.... >>

BizReport | Ecommerce archives May 13, 2010

MerchantCircle now available on international basis

Add three more nationalities to the MerchantCircle circle of business minded social networks. This week the hub launches beta versions of its platform for small businesses in the UK, Canada and Australia. The platform connects small businesses, allows businesses to... >>

BizReport | Research archives March 31, 2008

Australian Internet use overtakes TV viewing

For the first time, Internet use in Australia has overtaken television viewing, according to recent research from Nielsen Online.... >>

BizReport | Social Marketing February 25, 2008

Australians socialize, Americans shop

An international study into the habits of Internet users has thrown up some interesting comparisons between Australians, Britons and Americans. ... >>

BizReport | Research archives November 28, 2007

Online shopping 'down under'

Australian’s may not have to worry about avoiding bad weather when it comes to Christmas shopping, but many do shop online and for the same reasons as shoppers the world over.... >>