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BizReport | Mobile Marketing September 07, 2021

Reports: Apps key to consumer engagement

While traffic to brick and mortar stores, restaurants, and even concert venues plummeted due to the pandemic, it didn't stop consumers from trying new products or foods, and streaming services ensured many remained up to date with favorite shows, performers,... >>

BizReport | Social Marketing April 16, 2021

Study: More merchants choosing Facebook ads

A growing number of retailers and brands are pushing their ad dollars to social networking giant Facebook. That is a key takeaway from new MediaRadar data which shows that retail now accounts for about 17% of the ad spend within... >>

BizReport | Mobile Marketing May 04, 2018

Forecast: App spending to top $150b mark

For the next four years, experts believe consumers will spend at least $156 billion in mobile app stores - that is a 92% increase from what consumers spent in 2017. In 2018, alone, the app spend is expected to skyrocket... >>

BizReport | Mobile Marketing May 13, 2015

Report: Games, communication most important for app users

Playing games, updating Instagram profiles and even pinning recipe ideas for tonight's dinner. Those are just a few of the ways mobile consumers are using apps every day. And, according to new data out from App Annie, communicating and playing... >>

BizReport | Research archives August 29, 2013

Report: Mobile engagement hinges on experience

We all know that mobile is all about the experience. New data from Maxymiser underlines that fact, especially in mobile retail. According to new data from the Mobilizing the Retail Shopping Experience, 39% of mobile shoppers will leave a mobile... >>

BizReport | Search Marketing June 07, 2013

Tools offer added insights to online, mobile brands

GinzaMetrics and App Annie tools are pushing brands into a better space, at least where analysis is concerned. Through their new and upgraded platform online and mobile brands should gain better insight into consumer behaviors and actions.... >>