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BizReport | Advertising archives May 26, 2017

Top 3 tips to find an ad network without fraud problems

TUNE's recent "Mobile ad fraud: What 24 billion clicks on 700 ad networks reveal" report found 23.3% of ad networks have significant fraud levels -- over 20%. The researcher also shows that more than 500 of the ad networks analyzed... >>

BizReport | Advertising archives October 12, 2010

The data you need to make ad network/exchange buys

Consumers are increasingly turning to the online space to find product information, access deals and coupons and make purchases. And, because consumers are in the space brands are following but many are following blindly and may not make the most... >>

BizReport | Advertising archives May 11, 2010

Study: Media buyers like knowing where ads will be placed

Several recent advertising forecast updates indicate that more ad budgets will be pushed into the online space throughout 2010 as the US economy recovers. Where exactly these budgets will be placed is still a guessing game, but one report indicates... >>

BizReport | Advertising archives November 24, 2009

[x+1] to release Media+1 in December

Add another platform to the list of platforms marketers need to consider for that next ad campaign. [x+1] is set to release the new platform, Media+1, in December; the platform combines analytics and targeting information to give online marketers the... >>

BizReport | Research archives May 14, 2009

Get the most from green ads

An expanded metrix from comScore could help marketers get a better grasp on green communities, consumers and advertising campaigns. comScore has released the Green Expanded Category to show marketers where green consumers live online.... >>

BizReport | Advertising archives May 08, 2009

NetShelter expands to UK

Tech-media company NetShelter is expanding into the UK. The publisher network boasts 150 tech-focused content sites, reaching more than 90 million unique, worldwide visitors. This gives the company a unique branch for tech marketers, who are always looking for consumer... >>

BizReport | Advertising archives February 17, 2009

IDG TechNetwork, Collective Media partner for display ads

Collective's AMP platform will manage and monetize the display ads on IDGs TechNetwork, giving the sites in the network the ability to maximize branding, lead generation and targeting.... >>

BizReport | Advertising archives October 22, 2008

Interwoven's new platform gives advertisers more options

As many studies have found, it isn't where or when you advertise it is how you target the advertising. To that end, Interwoven has introduced a new targeting suite which allows complete targeting, including the identification of audience segments. These... >>

BizReport | Advertising archives September 22, 2008

LinkedIn responds to ad demand with ad network

Advertisers can now target the desirable InCrowds on business social networking site LinkedIn, thanks to their partnership with ad network Collective Media.... >>

BizReport | Search Marketing August 21, 2008

AdBrite, Kenshoo Search pairing gives search marketers more options

Search marketers wanting a little bit more than simple keyword ads should take a look at the recent pairing of AdBrite's online advertising network to Kenshoo's Search platform. The duality of the pairing gives search marketers to add display ads... >>

BizReport | Advertising archives July 25, 2008

AdBrite opens to behavioral targeting

Online advertising network AdBrite has announced that marketers can now employ behavioral targeting across the 70,000 sites in the network. Combined with the Open Targeting Exchange, the technology gives marketers the chance to virtually choose which ads will be shown... >>

BizReport | Advertising archives July 11, 2008

Halogen’s ad network to target affluent

A new advertising network could be the answer for brands seeking affluent consumers. Halogen Publishers has launched an online advertising network targeting affluent consumers. ... >>

BizReport | Advertising archives July 08, 2008

New AdJug partnerships announced

London-based AdJug has recently announced two new partnerships that will bring pinpoint accuracy to ad delivery across wider geographic locations. ... >>

BizReport | Advertising archives June 12, 2008

NYTimes launches self-serve ad platform

DIYers, take heart. A new do-it-yourself advertising network is now available for online marketers. The New York Times and AdReady have partnered for a self-service display ad platform offering simple advertising solutions to small businesses. ... >>

BizReport | Advertising archives June 11, 2008

Compete will power behavioral targeting for auto marketers

Both automakers and sellers are looking for more from the American consumer, but very few Americans are buying cars now. With gas prices soaring and mileage per gallon remaining the same or dropping, many are choosing to drive older cars... >>

BizReport | Advertising archives April 24, 2008

24/7, 4 publishers launch online ad network

Another advertising network is making its way to online advertisers, this time focused on business to business traffic and sales. 24/7 Real Media is partnering with Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill to create the... >>

BizReport | Advertising archives March 26, 2008

ADSDAQ expands to the UK

Online marketers in the United Kingdom now have another choice in advertising networks. ContextWeb's ADSDAQ Exchange has expanded into the UK. ... >>

BizReport | Advertising archives March 25, 2008

26 more newspapers join QuadrantOne

It has only been in existence for a few weeks but already QuadrantOne has gained ground in the market. Launched by the so-called Big Four newspaper publishers of Gannett, Tribune, Hearst and the New York Times Company, the online ad... >>

BizReport | Advertising archives March 25, 2008

AdBrite launches network partnerships

Online advertising network AdBrite's new partnership program could simplify how online marketers buy and sell ad inventory. The platform allows partners to buy and sell across several different advertising networks from the AdBrite service.... >>

BizReport | Advertising archives March 19, 2008

Channel Intelligence ad network adds 100 brands

More marketers are beginning to sign on with advertising networks, hoping that offering targeted ads to specific content sites will help with the ROI of online campaigns. More than 100 advertisers recently signed on with the global Channel Intelligence ad... >>

BizReport | Ecommerce archives March 04, 2008

Channel Intelligence Launches CPA Ad Network

A new advertising network from Channel Intelligence promises high-converting leads in the traffic it sends to retailer website. The cost-per-action model makes it easy for consumers to purchase etailer's products from their preferred platform. For retailers, the platform offers a... >>

BizReport | Advertising archives March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. ... >>

BizReport | Advertising archives January 10, 2008

BET launches African-American ad network

A new vertical ad network, launched this week by Black Entertainment Networks, will enable advertisers to more effectively target online urban and African-American communities.... >>

BizReport | Advertising archives December 19, 2007

Target teens with Alloy's new ad network

If teens are your target audience, you might want to consider taking a look at a new advertising network which claims to have the highest concentration of teens online. ... >>

BizReport | Advertising archives November 02, 2007

Specific Media plans to expand beyond display ads

Online advertising network Specific Media is to expand the company’s platform to include more than just display advertising.... >>

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