Best Landing Page Builder 2024: Top 7 Picks & Reviews
Reviewed by Randolph Vialva, MBA
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Marketing pages are a critical piece of any business. For an online store, landing page software is a key piece of the conversion puzzle. They tell the site visitor what the store has to offer, how this product or service can help them, and how to purchase it. These pages are the place where a customer lands after clicking through marketing campaigns. These leads are ready for more information and are thinking about buying, and a good landing page will help them make that final decision. Here’s how to create landing pages for a target audience to serve your business.
What Is A Landing Page Builder?
The landing page is the first thing a customer should see after clicking through from campaigns. The templates can be filled with testimonials and reviews, product or service images, and information about how to make a purchase, and will have a custom domain. Landing page builders are tools that help marketers create focused sales information, collect specific customer information, and provide special offers to help sell products or services to consumers in just a few minutes.
How Do Landing Page Builders Work?
Most landing page builders work with pre-fabricated landing page templates. Drag-and-drop landing page templates are some of the easiest to use. Simply open the content tab of the campaign and the landing page editor or drag-and-drop editor also opens. Input your sales copy in the appropriate boxes, add or remove columns or boxes using dynamic keyword insertion and dynamic text replacement, and even duplicate sections for ease of use. When using drag and drop, it is important to save your work often so that you don’t lose progress, and make sure you add images as well as text. Editors make building this type of page simple, and also make it easy to edit content to freshen the page as the campaigns continue. Once built, the business uses PPC ads, paid ads, and paid traffic to get consumers to the site. Good landing pages use that traffic to make sales.
Read More: Best Web Design Software 2024
7 Best Landing Page Builders 2024
- Zyro: Best Overall
- Unbounce: Best Advanced Features
- HubSpot: Most Versatile
- Leadpages: Least Expensive
- Swipe Pages: Best Page Analysis
- Instapage: Best for Beginners
- ConvertKit: Most Limited
Top 7 Best Landing Page Builders April 2024
Zyro
Zyro is our favorite landing page builder because of its use of AI for branding, and access to a vast template library. The platform also includes SEO tools and a free secure sockets layer (SSL) certificate. They also provide a 30-day money-back guarantee and access to 24/7 customer support.
- AI integrations
- 100+ free templates
- Free SSL certificate
- Confusing workflows
- No scheduling options
Zyro’s pricing is key to its popularity, with paid tiers starting at $3.59 per month and rising to only $15.99 per month. They also offer a money-back guarantee and connect with Facebook Amazon, eBay, and Instagram which is where many consumers spend the bulk of their online time. One drawback is that their free trial only includes practice and limited A/B testing, you will not be able to publish the first landing page to the web until paying for the product.
Unbounce
For those with a lot of experience building pages or with a need for many web pages each month, Unbounce can be a good choice. The platform offers intuitive design elements and integrates with most third parties for more advanced analytics, connections to marketing platforms, etc. However, these things come with a high price tag.
- Intuitive design elements
- Third-party integrations
- AI-powered templates
- Expensive
- Not beginner friendly
- Advanced features require high subscription fees
Unbounce includes a 14-day free trial with its subscriptions, which start at $80 per month; their most pricey tier is $300 per month, which will be out of reach for many beginning marketers. The platform does have a lot of advanced features for those with experience.
HubSpot
HubSpot has some of the best templates and pricing available, especially when combined with access to their library of resources and educational tools. HubSpot’s pricing begins at $45 per month, but even the freemium version connects users with their library and other tools, making this a good choice for those with limited budgets.
- Competitive freemium version
- Access to HubSpot webinars, media library, etc
- Beginner friendly
- Design limitations
- Some features require premium plans
- Confusing workflows
At $45 per month for the base plan, HubSpot is quite affordable. However, the cheap entry point does have its limitations. There are fewer design customizations at the free or $45 level, workflows can be confusing, and several features do require a premium subscription.
Leadpages
The price is what brings many businesses back to Leadpages. Starting at $27 per month, this is one of the most affordable subscription plans. Even at the base level, LeadPages offers many templates and simplicity for beginners.
- Competitive Pricing
- Many templates available
- Beginner friendly
- Less design customization
- An advance subscription is expensive
- Limited customer support
Leadpages has three pricing tiers and includes a 14-day free trial for users. However, their platform offers fewer template customizations, and there is limited customer support.
Swipe Pages
Swipe Pages includes several interesting features and is easy for beginners to learn. However, the platform has fewer template options and third-party integrations are limited. For those that know exactly what to provide on a landing page, this may not be a hurdle.
- Page analysis features
- Easy for beginners
- All-in-one tool
- Third-party connections lag
- Limited template options
Swipe Pages pricing begins at $29 per month and does include a free trial. Test it out to determine if the limited templates and third-party integrations offer enough of a return for your business.
Instapage
Instapage has a lot to offer those creating their first free landing pages. The platform is simple to use and easy to learn. Landing page elements can be easily added to a vast array of templates. However, the platform can get expensive quickly.
- Beginner friendly
- Large template selection
- Fast load speed
- Expensive
- Mobile responsiveness lags
- Custom plans for several features
There are a few drawbacks to using Instapage. While their page load times are fast and the platform is easy to learn, their mobile responsiveness can be slow, and there are several elements that are only available with custom plans. This drives up the cost of the platform significantly. Pricing for Instapage begins at $149 per month if paid a year at a time.
ConvertKit
ConvertKit is one of the best all-in-one building services, with excellent integrations for email campaign connection and analysis. However, their pricing model is quite expensive and links directly to the number of subscribers for your email list. The platform also had limited and difficult builder options and limited scheduling features.
- All-in-one services
- Comprehensive email tools
- Advanced creator features
- 24/7 customer support only with paid plans
- Limited and difficult builder options
- Limited scheduling features
Linkages with email campaign builders set ConvertKit apart from many competitors. The platform offers a vast array of email tools and creator features, but the pricing gets expensive fast and many users complain about the lack of functionality and difficulty in building landing pages.
The Benefits Of Using A Landing Page Builder?
Many landing page builders include other tools like a full website builder and form builder along with the landing page editor. There are several advantages to using a drag-and-drop builder for landing pages. First, a drag-and-drop builder is easy to use because you don’t have to use high-level coding or HTML languages to make the pages engaging. All of that is done for you. Second, these landing pages are built with data collection in mind and make it simple to understand how the page is performing so that you can make changes as needed. Third, drag-and-drop editors make it easy to create multiple landing pages and conduct A/B testing to determine which content elements are the most engaging and create the highest conversions.
How Much Does A Landing Page Builder Cost?
Creating custom landing pages is a key part of any online business. These pages can drive traffic and sales much higher than marketing campaigns alone, and for that reason, they come with a high price tag. There are some bargain landing page builders, but these typically do not have the most advanced element builders and will end up costing much more in the long run. Typically, landing page software will cost between $10 per month and $250 per month.
How To Choose The Best Landing Page Builder?
Price, content creating and testing abilities, and the technical understanding of your staff are the key elements in choosing the best landing page builder for your company.
Price
A good landing page tool will cost between $10 and $250 per month for your business. However, the software should enable the business to create multiple pages for A/B testing, for data analysis, and many will integrate with sites like Google Analytics for a higher level of data analysis.
Ease of Use
Some business owners have a lot of digital experience, but even those without a background in coding can create their own landing page using a template. When looking for a solid landing page builder, make sure you understand how technical the process will be so that you don’t get a product that you don’t understand how to use.
Smooth Builder
Building sales can be difficult, so choose a tool that simplifies the process as much as possible. Those with multiple template components that simplify how data is collected are key.
Freedom of Design
Most use templates to build landing pages for simplicity. Having a template ready for you to drop content is fast and easy. However, you don’t want your landing page to look exactly like every other page on the web, so make sure you choose a builder that allows for customizations in field design, column addition, or removal, and that will allow you to add your own product images simply.
Other Tools Integrated
In addition to these options, you will want the ability to analyze your landing pages. Integrations with Google Analytics and other data analysis hubs will help you better understand page performance and will enable the use of A/B testing so you choose the right landing page for conversions.
Customer Support
Make sure you understand the level of customer support available with the tool, and how to best contact them for questions should the need arise. Most companies that build sales include multiple contact options, but some have specific hours during which you can contact a live person.
Customer Reviews
Be sure to read both positive and negative customer reviews as not every landing page creator is equal. More advanced landing page creators will create beautiful landing pages, but if they don’t also allow for customization your page may not be as powerful. Conversely, cheaper building options may let you customize the page but won’t include the best analytics leaving you wondering how the page is truly performing.
Final Thoughts
Anyone can create a landing page, but personalized landing pages will perform much better than those create generically. With building tools, you can create nearly unlimited landing pages which can be tested to determine which pages appeal to the most customers. Knowing which landing page design performs the best will help drive traffic and sales faster.
Frequently Asked Questions (FAQs)
A landing page is a page on your website that is linked to another email marketing tool. The landing page content includes product images, reviews, and sales copy that is used to help customers make purchase decisions. Professional-looking landing pages are crucial for small businesses to make sales.
Creating landing pages and sales pages is a skill that will be created with time. A dedicated landing page will have all the features of a regular web page and will integrate with other major marketing platforms for email and analysis. Most businesses use landing page builders to create stunning landing pages that can be A/B tested to determine the best performance rate. Many of these builders are drag and drop, making it simple to customize your page.
A free landing page builder can be useful if you need very basic elements on the page. However, for most landing pages, a paid landing page software tool will offer more customizations, better analytics, and better integrations than free landing page builders.
Mobile sales pages should have the same information as an online landing page, however, because of device and screen sizing restrictions, mobile pages should be responsive. Most high-converting landing pages include mobile responsive landing pages to drive mobile traffic by providing A/B testing and other analysis.
With the right resources and experience, you could build a landing page for free, however, you’ll need to understand coding. For most business owners, better landing pages software is the right option because you simply copy and paste content where it is needed. The cost for these tools will be between $10 per month and $250 per month.
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