Top 10 Best Business Review Sites in 2023
Reviewed by Jazmin Castello - MBA
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Using a reputable and appropriate business review site for your small local business will assist you in obtaining the appropriate consumer reviews for reputation management and identifying satisfied customers through positive reviews and places for development.
Read more: Best LLC services
We examined and compared over thirty reputable local business review websites to come up with a list of the ten most trustworthy for your small business in the United States.
Top 10 Best Business Review Sites 2023
- Yelp – Best Business review platform overall
- Google My Business – Very effective in boosting brands visibility
- Bing Places for Business – Reviews from other business review sites
- Better Business Bureau – Very reliable for small businesses
- ConsumerAffairs – Best with free resources
- Business Consumer Alliance – Best for local business product promotion
- Foursquare – Best for customer analytics
- Yellow Pages – Best for advertising and listing
- TrustRadius – High level of transparency and most trusted
- Trustpilot – One of the leading global review platforms
Features Of The Best Business Review Sites
The above-mentioned popular business review sites all have certain common features that benefit local businesses. The following are some of the features.
- Free or low cost advertising
- Improved Search Engine Optimized (SEO) results.
- Constructive criticism
- A better relationship with users
- Peer recommendations
Yelp
- Free to list your business on Yelp
- Beginner’s guide to small business SEO
- Detailed feedback for your business
- Prominent terminus for customer reviews
Google My Business
- Rich Media for business marketing
- Direct connection to customers
- Better place to understand your competition
Bing Places for Business
- Local search results with more visibility
- Algorithm factors more in social signals
- Better and improved visuals
Better Business Bureau
- Provides business marketing solutions
- Good dispute resolution with consumers
- Recognizes small business of year through awards.
ConsumerAffairs
- Seller-buyer connection
- New customer leads
- Easiest way to grow your brand
Business Consumer Alliance
- Addresses business-related conflicts
- Products promotion
- Increased customer feedback
Foursquare
- Real-time location to target customers
- Easy choice for small business
- Black Friday learnings and insights
Yellow Pages
- Outstanding advertising tools
- Assists in competing and winning
- Great way to promote a small business
TrustRadius
- Transparency
- Reliable information to make better decision
- Many resources for tech marketers/vendors
Trustpilot
- Reliable feedback to boost sales
- Real-time consumer insights
- Leading global review platform
Top 10 Best Business Review Sites For Your Business 2023
Yelp
Yelp is a popular review site that has helped many local businesses persuade potential clients to conduct business with them, with over 90% of online consumers purchasing after visiting Yelp.
- Free to list your business on Yelp
- Beginner’s guide to small business SEO
- Detailed feedback for your business
- Prominent terminus for customer reviews (Yelp gets a lot of traffic)
- As a business, you have no control over the listed reviews
With over 90 million visitors and more, Yelp has become synonymous with business reviews. Yelp has a massive repository of information in almost every business category. In addition, it has a large number of potential customers searching for local businesses.
Yelp allows customers to design discounted promotional deals for customers and receives a commission based on the number of successful purchases through the platform.
Google My Business
The best part about creating a Google My Business listing for your local business is that it’s completely free! You can also utilize Google Analytics[1] to see information about visitors who click on their posts, allowing for better targeting in the future.
Google My Business gives your businesses a great chance to appear in Google Search engine results, Google being the king of web traffic.
- Free with rich Media for business marketing
- Direct connection to customers
- Better place to understand your competition
- Presence in google maps listing
- Doesn’t allow addition of critical details eg phone number
Google My Business is a free service that allows you to choose how your business appears in Google Search and Maps. When customers search for your company on Google, the information appears in a Knowledge Graph window that displays in their search results.
This includes the name of your business, address, hours of operation, and customer feedback. A Google My Business listing will enhance your presence online while letting potential clients know where your business is physically located.
Bing Places for Business
Bing Places for Business provides easy-to-use and effective management, allowing you to focus on the most critical aspects of your business. It is easy to use; perhaps you will like it, and it works perfectly on iOS, Windows, and Android devices.
- Local search results with more visibility
- Algorithm factors more in social signals
- Better and improved visuals
- Less traffic compared to Google My Business
Local businesses can add a listing for their business on Bing through the Bing website.
Local business owners can also use Bing Places for Business to authenticate their existing Bing listing, amend or modify the relevant data, and add photographs, videos, services, and other material that better describes their business.
Better Business Bureau
You can better manage your local business listing if you are Better Business Bureau (BBB) accredited. Obtaining accreditation accelerates good consumer reviews — you can update your profile with information such as hours of operation and services offered
- Provides top-notch business marketing solutions
- Good dispute resolution with consumers
- Recognizes small business of year through awards
- Medium traffic
Since 1912, the Better Business Bureau has been a private, nonprofit organization[2] that indexes businesses and assigns them a score based on various ranking criteria.
BBB has approximately 100 independently administered offices, many of which are located in the United States.
Besides, BBB provides dispute resolution services, directory listings, and Grow with Google workshops.
ConsumerAffairs
ConsumerAffairs’ primary mission is to prevent consumers and brands from having a one-star experience.
When you sign up for your local business with Consumer Affairs, you gain access to many resources, including articles on how reviews and a strong reputation can help you increase profitability, find brand ambassadors, and turn negative customer experiences into positive ones.
- Seller-buyer connection
- New customer leads
- Easy-to-use website
- Lack of free trial
ConsumerAffairs, a platform customer news and resource center formed in 1998, showcases itself as an unbiased, reliable source of customer information, recall information, and user evaluations for a number of brands.
ConsumerAffairs is a fully-featured consumer interaction platform that can help your local business in various areas, including customer support, marketing, sales, and product development.
Business Consumer Alliance
BCA’s main selling point is its competence to resolve disputes between businesses and customers.
- Addresses business-related conflicts
- Products promotion
- Increased customer feedback
- User complaints about its claim to be part of BBB
Business Consumer Alliance, Inc. was founded in 1928 as a non-profit corporation. Due to ongoing policy disagreements with BBB’s parent organization, the organization resigned from the Better Business Bureau system in March 2013.
BCA’s overall goal is to promote business self-regulation.
They accomplish this goal by supporting customers in addressing business concerns and then using that information and other pertinent data like customer reviews to forecast local business reliability.
Signing up with BCA will assist you in resolving concerns and providing a positive customer service experience, which will help you retain clients. Businesses can also use BCA’s website for marketing their products and services to attract new clients.
Foursquare
Users analytics are available to businesses that actually use Foursquare. Foursquare allows customers to view places they visit and rank them
- Real-time location for target customers
- Top tips for small businesses
- Black Friday insights
- No as many reviews as competitors
Foursquare is a mobile app for local search and exploration. The application assists users in discovering new places/businesses by utilizing other apps. The majority of Foursquare business reviews are for restaurants, although they can be for any business.
Users can also leave recommendations for other people visiting the businesses. Besides, businesses can post tips and offer customer incentives. Data from Foursquare is frequently used on other websites and maps.
Yellow Pages
Yellow Pages’ selling point is its low advertising cost, making it an inexpensive option for small businesses. This capability is used by businesses to target specific neighborhoods, surrounding suburbs, and cities in the nearby region.
Local businesses can increase their consumer base by reaching out to people who live or work in the area, adjacent regions, or even outside of town.
- Low or no charges for adverts
- Outstanding advertising tools
- Requires minimum work
- Not so popular nowadays
The yellow pages are a well-known part of everyday life. As a result, whenever people relocate to a different residence, they bring the phonebook to quickly discover service providers such as cleaners, restaurants, and supermarkets in their new neighborhood.
Because businesses list their services alphabetically, the yellow pages are user-friendly. The best thing about yellow pages is that they are accessible to individuals who do not have computers.
TrustRadius
TrustRadius is the most reputable business technology review site, servicing both buyers and sellers. They support businesses in leveraging their consumers’ genuine voices across sales and marketing platforms.
They collect feedback from their consumers on a large scale, then distribute the content where it may have the most influence.
- Transparency
- Reliable information to make better decisions
- Many resources for tech marketers/vendors
- There is a lot to learn during onboarding and lack of free package
TrustRadius is an online business review platform for various businesses. All reviewers are verified through LinkedIn adds to TrustRadius’ legitimacy.
This allows businesses to see what their LinkedIn contacts have to say about their businesses and products.
Trustpilot
Trustpilot’s key selling feature is its ability to transform into a marketing tool, establish trust, and inform users about which aspects of the business need improvement.
Because it uses consumer comments and feedback to influence prospective customers’ decisions, Trustpilot can become your local business’s best marketing tool.
- Reliable feedback to boost sales
- Real-time consumer insights
- Leading global review platform
- Pricing is not friendly for smaller businesses that do not get many reviews.
Trustpilot was formed in 2007 to create an autonomous trust between consumers and businesses. It’s a digital platform that connects businesses and customers to build trust and encourage collaboration.
The platform collects reviews from customers to help them purchase with certainty and provide businesses with valuable information to help them improve the quality of services they provide.
The more consumers who utilize this business review platform and express their ideas, the more information firms get and the more chances they have to acquire consumers’ trust worldwide.
Tips For Leveraging Business Review Sites
The following recommended practice tips will assist you in obtaining highly sought-after, favorable evaluations through the usage of online review sites.
Do not manipulate people to write reviews.
While you can convince customers to leave reviews, you should not reward them for doing so. You should use those funds to improve other areas of your business.
Know the guidelines for each review platform
It is indeed crucial to know the guidelines for each review site. Some, such as Yelp, have tight standards for soliciting feedback.
Do not make up phony reviews.
Fake business reviews may result in your company being blocklisted from the review website. Consumer trust is essential to review sites, and they have systems to help eliminate fraudulent reviews[3]. It is not worth the risk, and it could harm your business ’ reputation if you are noticed.
Claim your business’s listing.
Many review sites, such as Google My Business and Yelp, allow you to claim a profile, which you should do. This will enable you to update or verify information about your company, such as your phone number, hours of operation, and email address.
You can comment on customer evaluations, upload images, and link to a blog post or article on occasion. Your profile becomes an extension of your business’s website, and it’s an excellent method to attract new clients.
Encourage clients to post a review of your business.
Invite users to leave a review or provide comments on your Yelp page, the Better Business Bureau, or other review platforms.
Should You Display Reviews On Your Business Sites?
Yes. However, we recommend sticking to positive reviews only. They’re helpful for more than just increasing local business conversion rates.
If you want to improve the performance of your website and business, you should display content that can assist you in doing so, and publishing consumer reviews on your website is an excellent place to start.
Do Customer Review Sites Help with Search Engine Rankings?
Yes. According to statistics, 79% of potential online customers believe they can trust online reviews as much as they trust personal recommendations.
When it comes to online reviews, Google is the most popular, with 59 percent of people utilizing it to read them. Before purchasing a product, more than half of people read at least four reviews.
You would probably like to get as many positive reviews and feedback as possible. However, it’s equally important to have your business mentioned on as many websites as possible.
The more reviews your business receives, the more backlinks[4] your website will receive. Of course, you want every single one of these to be favorable.
As a result, positive customer feedback significantly impacts search engine ranking.
Frequently Asked Questions (FAQs)
Yes, over 80% of review sites provide reliable information and are trustworthy
Businesses found manipulating reviews can be banned from review platforms
You can respond to negative reviews with an apology and try to show the customer that you are genuine and authentic.
Local SEO[5] is used to optimize a website for local search to improve traffic, leads, and brand exposure.
ABOUT THE REVIEWER
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