RSS feed Get our RSS feed

News by Topic




BizReport : Research archives

Research archives

1 2 3 4 5 ...
 

Monday, January 06, 2020

Study: Bad return experience knocks off loyalty

A bad return experience might mean a customer simply doesn't return. That is a key takeaway from new ShipStation data. According to their new report nearly all (95%) consumer they polled said a bad returns experience would 'make them less likely' to return to a store. >>

Tuesday, December 31, 2019

Top trends that will impact SPO in 2020

2019 was a big year for supply-path optimization and premium media buying, and some experts believe 2020 will have even more impact on SPO and media buying entities. Here are five trends to watch for the new year. >>

Monday, December 30, 2019

Report: BOPIS key to 2019 holiday success

Mobile is important and consumers are clicking through on email messages, but the big winner during the 2019 holiday season is BOPIS. That is a key takeaway from Accenture Strategy's holiday wrap up which found that buy-online pick-up-in-store orders were processed in about 2.5 hours. >>

Wednesday, December 25, 2019

Why B2Bers need to build stronger relationships

At the fast rate of retirement for many Baby Boomers and the fact that Millennials are apt to buy products for their business online rather than through traditional B2B methods, as their Boomer counterparts did, B2B businesses may be facing tough times ahead. But they don't have to. There are platforms and technology that B2Bers can adopt that will reduce the friction in buying Millennials avoid while keeping the importance of the B2B salesperson in tact. >>

Tuesday, December 24, 2019

Forecast: Multicultural media spending to push $28b next year

Look for more ad dollars to go toward multicultural targets in 2020. That is a key takeaway from PQ Media's new US Multicultural Media Forecast. According to their experts revenues from multicultural media spending will increase just over 6% to reach $28.72 billion in 2020. That is the fastest growth rate for the market in nearly ten years. >>

Monday, December 23, 2019

Expert IDs how developers can reduce customer friction

While more and more consumers are doing everything - from talk and text to shopping - on their devices, there remain problem areas for mobile brands. App developers, for instance, can encounter friction that reduces app installs by up to 70%, app stores pushing competitor products, and a lack of metrics that give useful information. But, according to one expert, there are ways for app developers and other mobile brands to reduce friction and see more success in 2020. >>

Thursday, December 19, 2019

Studies: Email, mobile key for merchants

Three new studies underline the importance of mobile devices for merchants and brands, especially during the holiday season. First, SubjectLine has released a new report suggesting that most holiday shoppers (84%) are looking to email to find discounts for their holiday buys. >>

Monday, December 16, 2019

Targeting key for digital space

It's been 25 years since the first digital ad showed up on computer screens, and now there are even more options for marketers and brands to reach consumers. But what will be next? We ask a digital expert. >>

Friday, December 13, 2019

Study: 1 in 4 fooled into counterfeit buys

While the increase in digital shopping is good for most merchants and brands, there is a downside: counterfeit. And, according to one new report, the amount of people fooled into buying counterfeit goods continues to grow. >>

Wednesday, December 11, 2019

Report: SMBs optimistic about new decade

Small business owners are excited about their future. That's a key takeaway from new Bank of America data. Their survey of SMB owners found that more than half have plans to expand their business and believe their revenue will also be on the increase. >>

Monday, December 02, 2019

First holiday shopping weekend a big one

Thanksgiving Day, Black Friday, and Small Business Saturday have proven to be strong performers for retailers this holiday season. In fact, Adobe believes that when the numbers are totaled from the first three days of the official holiday shopping season retail sales will surpass the $29 billion number. >>

Monday, November 25, 2019

What merchants need to know about Black Friday 2018 to inform 2019 plans

Black Friday remains the unofficial kick-off to the holiday season, and although there are shopping days that are just as big now, Black Friday performance can determine how brands fare for the holiday season overall. Bluecore has released 2018 Black Friday data that merchants may be able to use to get this year's season off to a better start. >>

Wednesday, November 20, 2019

Studies connect social, mobile, buying

More and more consumers are turning to their mobile devices - and social media hubs - to find new products and even to make purchases. In fact about 80% of shoppers tell Leanplum they'll be shopping via mobile devices this holiday, and more than half of shoppers, according to Visenze, say they're specifically interested in using visual search to make purchase decisions. >>

Tuesday, November 19, 2019

Study: Americans feel fraud risk when calling custome r service

Two new reports highlight an issue for brands and customer service: the potential for an fear of fraud. First, from new data out from Sitel and CallMiner, a majority of Americans feel their personal information is 'at risk' when they make calls to customer service. >>

Thursday, November 14, 2019

How brands can tap into the self-care trend

Self-care. Me time. Choosing happy. These are all phrases floating around the Internet and social media space, but the phrases are more than a mantra, especially for younger consumers. Self-care is a $450 million market with memberships to gyms and spas only the tip of the iceberg. Here's how brands can tap into the self care market. >>

1 2 3 4 5 ...