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Research

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Thursday, October 10, 2019

Vibenomics launching audio OOH marketplace

Vibenomics, a cloud-based managed service provider of audio experience solutions to location-based businesses and connected cities, recently announced it has launched an audio out-of-home (OOH) advertising marketplace enabling brands to reach a national audience of nearly 150 million or target any combination of 4000 individual locations. You don't hear much about audio-based advertising these days, so I asked Paul Brenner, Vibenomics' Chief Strategy Officer (who will run the ad marketplace) what is going on in the space: >>

Wednesday, October 09, 2019

How businesses can prep for more automation

From self-driving cars - and not just on campy television shows - to AI-powered bots that target ads to consumers, there is tech for just about everything in the modern world. The problem with tech, though, is the lack of a human point of content for many. >>

Tuesday, October 08, 2019

Holiday forecasts suggest retail could bump past $727b

This year, holiday retail could surpass the $727 billion mark and may even reach $730 billion. that's the word from the National Retail Federations holiday shopping forecast; the increase would be about a 4% increase over 2018 numbers. >>

Monday, October 07, 2019

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. >>

Thursday, October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means more consumers are feeling untrusting of brands and marketers - and is an indicator that brands must begin rebuilding that trust. >>

Tuesday, October 01, 2019

Study: Look for mobile to impact holiday buying

Shoppers won't just be using their mobile devices to compare prices or look for product details this holiday season. According to RetailMeNot's Holiday Insights Guide shoppers will spend about 30% more than average via mobile devices; this is pushing more merchant to invest in mobile capabilities. >>

Thursday, September 26, 2019

Study finds email driving revenue growth

Validity and Demand Metric have released findings of their 2019 State of Email Marketing report and among the more interesting findings is this: email is driving revenue growth. But, with email working so well for so many businesses, it is becoming harder to 'be seen' in the inbox. In fact, 45% of those polled said that email deliverability is their biggest challenge moving forward. >>

Tuesday, September 24, 2019

Forecast: Look for holiday retail boost

Deloitte's new holiday retail forecast may put more black on merchants' bottom lines. That, because overall their experts believe holiday spending will increase about 5% YoY with online sales increasing unto 20% YoY. >>

Thursday, September 19, 2019

Global OOH spending sees strongest growth in a decade

More ad dollars are going to out-of-home spending. That's the word from PQ Media's latest Global Out-of-Home Media Forecast 2019. According to their data 2018 say an increase in spending of just over 7%; the strongest growth the sector has seen since 2007. In 2018, the OOH spend reached $56 billion. >>

Wednesday, September 18, 2019

Study finds only ¼ of offer emails opened

Email continues to be a strong player for many brands, but new Adobe data indicates businesses could be doing better. That's because only about one-quarter of emails with offers and promotions are opened. Why the low open rate? Nearly half of consumers (43%) say they're emailed too often, meaning that many brand should take a look at how often they're emailing and how they are communicating their email strategy with list members. >>

Monday, September 16, 2019

Studies: Savings, payment options key for online shoppers

It is no secret that online shoppers are quite savvy at saving money or that they want a seamless checkout experience. Two new report, however, underline just how much the right deals and offers, as well as the right payment options, can impact e-tailers upcoming holiday season. >>

Thursday, September 12, 2019

Top tips to help retailers make the most of returns

Consumers want more from their return interactions than a new product or a refund on their money. That is a key takeaway from Narvar's State of Online Returns. Their new report finds that, while consumers want the returns process to be simplified, they're also looking for a better overall experience. And, while many retailers have upped the experience factor for buying products or services, many haven't taken a hard look at what the experience is like for those returning items. >>

Tuesday, September 10, 2019

Brands find success with direct mail but aren't utilizing

Direct mail may deserve another look from retailers and brands. That, according to new data out from PFL. Their 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age found that while about 80% of marketers say they find good ROI from direct mail only about half (56%) are using it regularly. >>

Friday, September 06, 2019

Studies reveal keys to video engagement

Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space. >>

Thursday, September 05, 2019

Study: Slow shipping, long lines a pain for holiday shoppers

Retailers may want to look at the checkout and shipping options they offer before the busy holiday shopping season begins. That, according to new data out from Bazaarvoice, which indicates that slow shipping and long checkout lines are two of the three biggest 'pain points' for shoppers during the holiday rush. >>

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