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BizReport : Advertising

Advertising

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Wednesday, December 18, 2019

Trend: Look for ABM efforts to increase

New data out from ITSMA and the ABM Leadership Alliance indicates a surge in interest in account based marketing (ABM) efforts. According to the data about 21% of B2Bers plan to increase their spending in ABM over the next year. >>

Monday, December 16, 2019

Targeting key for digital space

It's been 25 years since the first digital ad showed up on computer screens, and now there are even more options for marketers and brands to reach consumers. But what will be next? We ask a digital expert. >>

Wednesday, December 11, 2019

Report: SMBs optimistic about new decade

Small business owners are excited about their future. That's a key takeaway from new Bank of America data. Their survey of SMB owners found that more than half have plans to expand their business and believe their revenue will also be on the increase. >>

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