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Advertising

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Friday, September 17, 2021

Expert: How regulated brands can deepen engagement

There is a big struggle for brands in highly regulated industries to create messaging that is not only relevant to their core consumer but that is also engaging while not overstepping the bounds of regulation. We asked a digital expert how these brands can improve their strategies. >>

Monday, September 13, 2021

Rollercoaster effect for OOH advertising during pandemic

While global Out-of-Home (OOH) advertising saw a decline of about 13% in 2020, 2021 is poised for a strong increase in OOH spending. That is a key takeaway from new PQ Media data. Their latest report forecasts that global OOH spending will increase by at least 9% this year, and could see a CAGR of 7.3% through 2022. >>

Monday, August 23, 2021

Expert: How Google's FLoC may impact publishers

Google's decision to get out of the cookie game - or maybe not - has many publishers wondering just where data stands, and what cookie-less methods might help engagement numbers. We asked a digital expert for advice. >>

Tuesday, August 17, 2021

Despite pandemic concerns, consumers have taste for travel

Consumers are ready to go - just about anywhere. That is a key takeaway from new AdColony data. Researchers found that already nearly half (44%) of Americans surveyed have taken at least one trip in 2021, and that more than half (58%) of those who 'do not plan' to become vaccinated against the coronavirus have already traveled. >>

Wednesday, August 04, 2021

Top tips to identify and target Generation N

Generation Novel, or Gen N, is growing in the digital space, but unlike many other demographics they can't be categorized by age, race, or any number of other traditional groupings. Instead, marketers and brands need to look at alternative ways of not only identifying this growing - and important - customer base, but of engaging them. Here are ways to develop a Generation N marketing strategy. >>

Friday, July 30, 2021

What Generation N brings to the table for merchants, brands

There is a new demographic in the online space, one that isn't defined by an age span, a gender, or an income number. Instead it is defined by its digital literacy - and it could span not only income but age, gender, and many other traditional demographic groupings. Here's what you need to know. >>

Tuesday, July 27, 2021

Expert: How addressable programmatic can shape ecommerce success

It is full-on back-to-school mode in the United States as families prepare to send children and young adults back into classrooms after the anomaly of 2020. But, shopping habits and needs have changed, and along with that so have merchants advertising needs. This is why one expert believes addressable programmatic advertising is the wave of this 'new normal'. >>

Friday, July 23, 2021

Forecast: Online ad spend to top TV by '25

Over the next four years look for ad spending in the digital space to outpace television significantly. That is a key takeaway from a new advertising forecast out from PricewaterhouseCoopers. The digital ad spend is expected to increase to at least $153 billion - that is double the expected spend for television. >>

Thursday, July 15, 2021

What to prep now for 2021 holiday season

It's never too early to prepare for big events, and few events are bigger for merchants and marketers than the holiday season. From November through the first of January many brands are slammed with buyers, questions, complaints, and service issues. Here's what to do now to begin preparing for a holiday season that could be busier than ever before. >>

Thursday, July 08, 2021

How to upgrade targeting with context

The long-forecasted death of the cookie has arrived and left the industry scrambling, but it's breathing new life into contextual targeting. Contextual has been around for over a decade, but it's going through a renaissance - getting smarter, more creative and adaptive. Here's how marketers can work contextual targeting to their advantage. >>

Wednesday, July 07, 2021

Reports: Facebook ads, mobile on the up

Facebook ads continue to gain traction for marketers in the digital space as they try to key in on consumers' continued attraction to the social network. That is a key takeaway from new MediaRadar data which shows that nearly half (48%) of advertisers on Facebook are only advertising within the social network during the first quarter of 2021. >>

Wednesday, June 23, 2021

Report: Control of data important but misunderstood

The misconceptions of consumer data continue to be prevalent even as more and more consumer say they want control of their personal information. Those are key findings from a new Adswerve report. >>

Monday, June 21, 2021

Expert IDs top data strategies

The sheer amount of data in the digital space is daunting for even the largest of brands. What pieces are the most relevant? How can data from Customer X compare to Customer G? How long should data be stored and how best to analyze it? A well-thought-out big data plan is mandatory. We asked an expert how brands can create a better big data strategy. >>

Monday, June 14, 2021

How to turn big data into actionable insights

Big data can be overwhelming for many businesses, no matter the size. Many will waste their investment in data collection by not having a good strategy to put that data to use for them. But, with data playing an increasingly important role in customer engagement, this is a mistake. Here is how to turn data into actionable insights for your organization. >>

Friday, June 11, 2021

Top 3 tips to optimize Amazon ad spend

Amazon continues to draw a bulk of online shoppers, and that has many merchants moving some - if not all - of their merchandise under Amazon's umbrella. To be seen, they're turning to ads within Amazon, but they aren't alone. Here are three tips to optimize ad spending within Amazon so that merchants can drive more revenue. >>

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