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BizReport : Advertising

Advertising

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Tuesday, July 27, 2021

Expert: How addressable programmatic can shape ecommerce success

It is full-on back-to-school mode in the United States as families prepare to send children and young adults back into classrooms after the anomaly of 2020. But, shopping habits and needs have changed, and along with that so have merchants advertising needs. This is why one expert believes addressable programmatic advertising is the wave of this 'new normal'. >>

Friday, July 23, 2021

Forecast: Online ad spend to top TV by '25

Over the next four years look for ad spending in the digital space to outpace television significantly. That is a key takeaway from a new advertising forecast out from PricewaterhouseCoopers. The digital ad spend is expected to increase to at least $153 billion - that is double the expected spend for television. >>

Thursday, July 15, 2021

What to prep now for 2021 holiday season

It's never too early to prepare for big events, and few events are bigger for merchants and marketers than the holiday season. From November through the first of January many brands are slammed with buyers, questions, complaints, and service issues. Here's what to do now to begin preparing for a holiday season that could be busier than ever before. >>

Thursday, July 08, 2021

How to upgrade targeting with context

The long-forecasted death of the cookie has arrived and left the industry scrambling, but it's breathing new life into contextual targeting. Contextual has been around for over a decade, but it's going through a renaissance - getting smarter, more creative and adaptive. Here's how marketers can work contextual targeting to their advantage. >>

Wednesday, July 07, 2021

Reports: Facebook ads, mobile on the up

Facebook ads continue to gain traction for marketers in the digital space as they try to key in on consumers' continued attraction to the social network. That is a key takeaway from new MediaRadar data which shows that nearly half (48%) of advertisers on Facebook are only advertising within the social network during the first quarter of 2021. >>

Wednesday, June 23, 2021

Report: Control of data important but misunderstood

The misconceptions of consumer data continue to be prevalent even as more and more consumer say they want control of their personal information. Those are key findings from a new Adswerve report. >>

Monday, June 21, 2021

Expert IDs top data strategies

The sheer amount of data in the digital space is daunting for even the largest of brands. What pieces are the most relevant? How can data from Customer X compare to Customer G? How long should data be stored and how best to analyze it? A well-thought-out big data plan is mandatory. We asked an expert how brands can create a better big data strategy. >>

Monday, June 14, 2021

How to turn big data into actionable insights

Big data can be overwhelming for many businesses, no matter the size. Many will waste their investment in data collection by not having a good strategy to put that data to use for them. But, with data playing an increasingly important role in customer engagement, this is a mistake. Here is how to turn data into actionable insights for your organization. >>

Friday, June 11, 2021

Top 3 tips to optimize Amazon ad spend

Amazon continues to draw a bulk of online shoppers, and that has many merchants moving some - if not all - of their merchandise under Amazon's umbrella. To be seen, they're turning to ads within Amazon, but they aren't alone. Here are three tips to optimize ad spending within Amazon so that merchants can drive more revenue. >>

Friday, June 04, 2021

Expert: How voice tech may influence better engagement

Over the course of the pandemic many brands took huge strides forward in the use of AI and voice technology. According to one expert, using machine language alongside tech like Deep Neural Network can create a more engaging experience for consumers. Here's how. >>

Monday, May 31, 2021

Study finds many using CTV to bridge TV, digital ad gap

A growing number of marketers are pushing more ad dollars into connected television advertising (CTV), which makes sense because of the huge surge in streaming activity over the past 12 months. But, these marketers aren't just following consumers. Instead, the report finds that many are using CTV as a bridge between traditional television and digital ad buys. >>

Monday, May 24, 2021

Report: Businesses continue data struggle

Despite the plethora of data - or perhaps because of it - many executives continue to struggle with using and even understanding the data on hand. In fact, about one-third say that rather than using data analysis to make decisions they 'go with their gut'. >>

Monday, May 17, 2021

Report: Online publishers see revenue rebound

Despite the pandemic, online publishers have seen significant revenue growth over the past year. That is a key takeaway from new Boostr data which shows that year over year revenue growth increased 26% for online publishers despite early losses as the pandemic shut down many businesses and shelter-in-place orders were dispatched throughout most of the world. >>

Monday, April 26, 2021

Report underlines importance of brands knowing where ads will be displayed

New data out from Integral Ad Science underlines the importance of brand safety - and brands knowing not only when ads will be shown but where and adjacent to what other content. That's because while overall internet usage, ad viewability, and even engagement metrics have improved over the past year, so has the chance that a brand's ad will be displayed next to unwanted content. >>

Friday, April 23, 2021

How household targeting can improve engagement

It may be time to take advertising targets home. That's the word from a digital expert who believes many brands can benefit from targeting consumers literally where they live - at home. >>

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