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BizReport : Mobile Marketing

Mobile Marketing

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Monday, March 05, 2007

Verizon Mobile adds live TV

Verizon Wireless has added another feature to its subscription service: users can now watch live television events on their mobile phones. The service includes programming from CBS, ESPN, FOX and NBC. >>

Tuesday, February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. >>

Monday, February 26, 2007

Study: More consumers connecting wirelessly

A new study indicates that more than 30% of Internet users are connecting wirelessly. That is an increase of about 22% from two years ago, according to the Pew Internet & American Life Project. >>

Monday, February 12, 2007

More local content to be offered on cellphones

A new partnership between Internet Broadcasting and Crisp Wireless will take local television content to wireless phones. >>

Monday, February 12, 2007

First mobile display ads launched by Yahoo

Mobile customers in 18 countries around the world, including the U.S., will now see display ads. These ads will either allow click-to-call functionality or point users to other landing pages. >>

Friday, February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. >>

Monday, February 05, 2007

Older age groups show growing interest in mobile use

The youth market has traditionally led the way in mobile marketing, but the older generation is beginning to take part in these campaigns as well. That is the word from a new study from the Mobile Marketers Association (MMA). >>

Wednesday, January 24, 2007

Coverage Tops For Mobile Users

Mobile users want better coverage, and they will switch carriers to get that coverage. That is the result of a new study from comScore. With 14% of people saying they have stopped using landlines and 33% saying they feel lost without their cells, paying attention to the want of better coverage should also top providers' lists. >>

Thursday, January 18, 2007

MySpace Tops Mobile Users List

MySpace is the most popular social network for online users in the U.S., but did you know it is also the most popular network for social mobile networkers? >>

Wednesday, January 10, 2007

iPhone Bundles Maps, Apps

The Apple iPhone has been released and with bundles of Google maps and Yahoo applications many say it will change the face of mobile marketing. But can one little phone really change the world? >>

Wednesday, January 10, 2007

Study: Mobile Shifting to Ad-Supported Base

By 2011 mobile advertising will rocket to $4.8 billion according to a new study from eMarketer, a boost to about 12% of the entire United States ad spend. In 2006, advertisers spent about $421 million on mobile ads, 2.6% of the whole ad spend. What is behind this massive jump? >>

Tuesday, January 09, 2007

Yahoo Upgrades Mobile Offering

With mobile marketing expecting huge gains in 2007, Yahoo is betting on improvements to their mobile platform to help boost revenue. The online search giant is upgrading with oneSearch software, designed to give users faster results from more specific search query answers. >>

Monday, January 08, 2007

“One Click” Mobile Search Offering

No more shortcodes or text message only results for mobile search firm Beginning today, the company has upgraded their mobile search platform to allow for one-click online searches. >>

Friday, December 01, 2006

Mobile Ad Budgets Increase

Several big brands are earmarking portions of next year’s advertising budgets for mobile marketing. >>

Wednesday, November 22, 2006

Behaviorally Targeting Mobile Users

Mobile service providers in the United States are preparing for a new roll-out of a tool that takes behavioral marketing to the next level. The tool will identify users by demographic – age, sex, region – and also by past behavior. >>

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