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BizReport : Mobile Marketing

Mobile Marketing

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Tuesday, September 07, 2021

Reports: Apps key to consumer engagement

While traffic to brick and mortar stores, restaurants, and even concert venues plummeted due to the pandemic, it didn't stop consumers from trying new products or foods, and streaming services ensured many remained up to date with favorite shows, performers, and games. >>

Thursday, September 02, 2021

How SMBs can prevent QR code abuse

QR codes are not new in the mobile space, but many businesses and consumers quickly latched on to the ability to quickly navigate to a specific portal or page during the pandemic. Added to that are the number of restaurants utilizing QR codes as part of their loyalty program and it was only a matter of time until bad actors began trying to fraudulently use QR codes. We asked a digital expert how SMBs can prevent QR code fraud. >>

Friday, July 16, 2021

Report: Mobile video fraud skyrockets

Fraudsters continue to make it difficult for those in the digital space. That is a key takeaway from new DoubleVerify data. Researchers with their Global Insights Report found that while overall fraud rates were down, mobile app video fraud and CTV fraud have seen significant increases. >>

Wednesday, June 09, 2021

Expert: What brands need to know about app stories

The mobile space continues to be a big part of brands' marketing as more and more consumers up their mobile usage. But, just because consumers are hot on mobile, it doesn't mean they're engaged with the brands in the space. One expert identifies how brands can improve their mobile experience. >>

Thursday, May 27, 2021

Report: Apps up 31% for Q1

Mobile consumers are continuing their obsession with new apps. That is a key takeaway from Adjust's latest Mobile App Trends report. According to their data app installs are up by 31% for Q1 2021, and they aren't just interested in entertainment or diversion. >>

Tuesday, May 04, 2021

Expert IDs brand risks within UGC platforms

For brands, platforms with highly engaged audiences are as appealing as they are worrisome. Historically, the advertising industry has been ill equipped to verify the safety of environments with high velocity, user generated content, allowing stigmas to perpetuate based on the behaviors of a few bad actors. Here's how to protect your brand. >>

Thursday, April 01, 2021

Expert: Why mobile brands need cohorts

There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering what to do next. The answer could be as close as their own information about that consumer - and that is where cohorts come in. >>

Friday, February 12, 2021

Study finds mobile users frustrated by some requirements

When it comes to mobile, consumers want fast and they want easy. But, according to one new report, they don't want additional downloads. Researchers with Optimist and Heady found that consumers are increasingly frustrated with mobile experiences that require the downloading of additional apps before they can make a purchase. >>

Monday, February 08, 2021

Expert: Apple's privacy change to cost Facebook billions

One of the new features Apple rolled out in their latest update is the ability of users to control what information of theirs - if any - can be captured, used, or stored. The move is a step forward in data transparency and, for consumers, in their ability to control how their information is used. But for many brands, including social channels, the move is different. >>

Monday, February 01, 2021

Expert: How the iOS 14 update will impact merchants, brands

Apple's latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they use to serve relevant advertising. We asked a digital expert to weigh in on the changes. >>

Wednesday, January 27, 2021

Reports: App spending skyrockets

Consumers may have tightened their spending belts in a general sense through 2020, but when it comes to app spending, they didn't hold back. According to new data out from Trading Platforms both app downloads and app spending saw significant increases as consumers locked down - and logged on. >>

Friday, January 15, 2021

Report: 11 billion hours spent on mobile

Mobile growth is going through the roof. That is a key takeaway from App Annie's 2021 State of Mobile report. According to their data 2020 saw incredible growth for mobile usage, with the highest increases happening in Q2, during the height of coronavirus lockdowns, when global consumers spent more than 11 billion hours with their mobile devices. >>

Thursday, January 07, 2021

Top 3 tips to improve mobile strategy in 2021

As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Here are three tips to improve mobile strategy. >>

Tuesday, December 15, 2020

How to get more from mobile

According to new data out from App Annie the time people spend in mobile - using apps, etc - is skyrocketing in 2020, and that likely has many wondering just what businesses can do to engage these users. We asked a digital expert for advice. >>

Wednesday, November 11, 2020

Top 3 tips to boost revenue via mobile apps

There has been a drastic uptick in mobile usage since the coronavirus pandemic shut down businesses eight months ago. And while much of that usage is for entertainment - games, streaming video, social connections - there is also an overall uptick in mobile usage for information gathering and even shopping. Here are three tips to help brands build revenue by activating mobile app features. >>

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