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BizReport : Mobile Marketing

Mobile Marketing

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Monday, November 29, 2021

Study: Mobile-first new norm for businesses

Nearly half of consumers say they are no engaging with brands through mobile devices. That is a key takeaway from new AppsFlyer and Adobe data which indicates that mobile is where more brands need to be. >>

Wednesday, November 17, 2021

Reports: Mobile, social set to thrive

As clocks begin counting down to 2022 several new reports indicate mobile and social may need a bigger portion of marketers' budgets in the New Year. >>

Monday, November 08, 2021

Study identifies connection between fast foodies and mobile gamers

There may be a connection between consumers who play mobile games and who eat fast food. Quick-serve Restaurants (QSR) have seen a strong rebound since the beginning of the pandemic when many had to shutter their doors and drive-up windows because of quarantine orders and consumers' reduced budgets. That is a key takeaway from new AdColony data which shows that now that pandemic restrictions are lifting consumers are returning to QSRs faster than they are returning to many sit-down eateries. >>

Thursday, October 28, 2021

Expert: What Google's lowering of App Store fees portends

Last week came news that Google would lower service fees within its App Store. The move, which will impact publishers and app developers more than consumers could incentivize more apps with in-app purchases and subscriptions. We asked a mobile expert what the move could mean moving forward. >>

Tuesday, September 07, 2021

Reports: Apps key to consumer engagement

While traffic to brick and mortar stores, restaurants, and even concert venues plummeted due to the pandemic, it didn't stop consumers from trying new products or foods, and streaming services ensured many remained up to date with favorite shows, performers, and games. >>

Thursday, September 02, 2021

How SMBs can prevent QR code abuse

QR codes are not new in the mobile space, but many businesses and consumers quickly latched on to the ability to quickly navigate to a specific portal or page during the pandemic. Added to that are the number of restaurants utilizing QR codes as part of their loyalty program and it was only a matter of time until bad actors began trying to fraudulently use QR codes. We asked a digital expert how SMBs can prevent QR code fraud. >>

Friday, July 16, 2021

Report: Mobile video fraud skyrockets

Fraudsters continue to make it difficult for those in the digital space. That is a key takeaway from new DoubleVerify data. Researchers with their Global Insights Report found that while overall fraud rates were down, mobile app video fraud and CTV fraud have seen significant increases. >>

Wednesday, June 09, 2021

Expert: What brands need to know about app stories

The mobile space continues to be a big part of brands' marketing as more and more consumers up their mobile usage. But, just because consumers are hot on mobile, it doesn't mean they're engaged with the brands in the space. One expert identifies how brands can improve their mobile experience. >>

Thursday, May 27, 2021

Report: Apps up 31% for Q1

Mobile consumers are continuing their obsession with new apps. That is a key takeaway from Adjust's latest Mobile App Trends report. According to their data app installs are up by 31% for Q1 2021, and they aren't just interested in entertainment or diversion. >>

Tuesday, May 04, 2021

Expert IDs brand risks within UGC platforms

For brands, platforms with highly engaged audiences are as appealing as they are worrisome. Historically, the advertising industry has been ill equipped to verify the safety of environments with high velocity, user generated content, allowing stigmas to perpetuate based on the behaviors of a few bad actors. Here's how to protect your brand. >>

Thursday, April 01, 2021

Expert: Why mobile brands need cohorts

There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering what to do next. The answer could be as close as their own information about that consumer - and that is where cohorts come in. >>

Friday, February 12, 2021

Study finds mobile users frustrated by some requirements

When it comes to mobile, consumers want fast and they want easy. But, according to one new report, they don't want additional downloads. Researchers with Optimist and Heady found that consumers are increasingly frustrated with mobile experiences that require the downloading of additional apps before they can make a purchase. >>

Monday, February 08, 2021

Expert: Apple's privacy change to cost Facebook billions

One of the new features Apple rolled out in their latest update is the ability of users to control what information of theirs - if any - can be captured, used, or stored. The move is a step forward in data transparency and, for consumers, in their ability to control how their information is used. But for many brands, including social channels, the move is different. >>

Monday, February 01, 2021

Expert: How the iOS 14 update will impact merchants, brands

Apple's latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they use to serve relevant advertising. We asked a digital expert to weigh in on the changes. >>

Wednesday, January 27, 2021

Reports: App spending skyrockets

Consumers may have tightened their spending belts in a general sense through 2020, but when it comes to app spending, they didn't hold back. According to new data out from Trading Platforms both app downloads and app spending saw significant increases as consumers locked down - and logged on. >>

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