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BizReport : Mobile Marketing

Mobile Marketing

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Friday, December 13, 2019

Study: 1 in 4 fooled into counterfeit buys

While the increase in digital shopping is good for most merchants and brands, there is a downside: counterfeit. And, according to one new report, the amount of people fooled into buying counterfeit goods continues to grow. >>

Thursday, December 12, 2019

Expert: How social will impact holidays & beyond

About half of American shoppers will be influenced to buy something for the holidays because of an ad seen on social media. That's a key finding from Smartly.io's new report, which also found that over half of shoppers (57%) say social media is helpful to them in sourcing gift ideas. We're diving deeper into the report with Smartly.io's Robert Rothschild. >>

Monday, December 09, 2019

Reports: More people shopping, but more fraud, too

The 2019 holiday season is off to a fast-selling start, and despite the shortened time-frame between Thanksgiving and Christmas nearly half of shoppers surveyed for a new report say they haven't even begun shopping yet. >>

Friday, December 06, 2019

Top tips for better localized programmatic

The beauty of the Internet is that it connects brands in Country A with shoppers in Country B. But, in some cases, shoppers want to shop local - and in those cases the internet can be a difficult beast to navigate. This is where localized programmatic spending comes in for marketers and brands. Here is how to improve brands' localized programmatic strategy. >>

Thursday, December 05, 2019

Experts: How to strengthen data strategy for the new year

Lead generation, whether through email and digital or offline measures, is key for business growth. But getting the right leads isn't as simple as it used to be. We asked digital experts for their insight into how brands can improve lead-gen and data use in 2020. >>

Wednesday, December 04, 2019

Cyber Monday a hit with shoppers

Cyber Monday surpassed the $9 billion mark, with retailers and brands ringing up $9.4 billion in sales for the day. This continues the trend of shoppers increasing their spending for the holiday season this year; for the day, shoppers increased their spending nearly 20% YoY. >>

Tuesday, December 03, 2019

Three trends to watch in CX for 2020

The customer experience continues to be an integral part of brands' strategy, but providing a solid customer experience remains a struggle for some. Here are three ways brands may improve their CX strategy in 2020. >>

Monday, December 02, 2019

First holiday shopping weekend a big one

Thanksgiving Day, Black Friday, and Small Business Saturday have proven to be strong performers for retailers this holiday season. In fact, Adobe believes that when the numbers are totaled from the first three days of the official holiday shopping season retail sales will surpass the $29 billion number. >>

Friday, November 29, 2019

Why merchants need to look outside the data box

By 2023, Forrester is predicting that about 60% of retail sales will be at least influenced by digital - social media, ads, video content. This means the digital space, and the data accumulated there, will become even more important as the days tick by. But it isn't just standard data collected by searches or links clicked that will be important. Here's why. >>

Tuesday, November 26, 2019

How to know your holiday campaign needs a pivot

Order values are down. Traffic is up. Email messaging seems to be falling on deaf ears except on certain days. Around the holidays merchants and brands are hyper-focused on how consumers are reacting to campaigns, but recognizing when campaigns are - and aren't - working remains a challenge for some. Here are four tips that will help brands recognize when their campaigns need a slight adjustment. >>

Monday, November 25, 2019

What merchants need to know about Black Friday 2018 to inform 2019 plans

Black Friday remains the unofficial kick-off to the holiday season, and although there are shopping days that are just as big now, Black Friday performance can determine how brands fare for the holiday season overall. Bluecore has released 2018 Black Friday data that merchants may be able to use to get this year's season off to a better start. >>

Friday, November 22, 2019

How YouTube is Opening the Door for Competitors like TikTok

As more consumers turn to social media to connect with family and friends, get the news, find product information, and even share their thoughts about products or services it makes sense the more players are appearing on the social landscape. And sites like TikTok, that are listening to their contributors, could begin making trouble for even long-standing hubs like YouTube. Here's what merchants and brands need to know: >>

Wednesday, November 20, 2019

Studies connect social, mobile, buying

More and more consumers are turning to their mobile devices - and social media hubs - to find new products and even to make purchases. In fact about 80% of shoppers tell Leanplum they'll be shopping via mobile devices this holiday, and more than half of shoppers, according to Visenze, say they're specifically interested in using visual search to make purchase decisions. >>

Friday, November 08, 2019

Expert: Email trends to watch in 2020

As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. >>

Thursday, November 07, 2019

Report: Fraud will cost brands, marketers during 2019 holidays

While more consumers will be shopping this holiday season, so will cyber criminals and their actions could cost merchants and brands. According to new data out from Arkose Labs fraud attacks increased about 30% during Q3 of 2019, and much of that increase came from fraudulent account registrations. >>

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