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BizReport : Loyalty Marketing

Loyalty Marketing

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Monday, December 30, 2019

Report: BOPIS key to 2019 holiday success

Mobile is important and consumers are clicking through on email messages, but the big winner during the 2019 holiday season is BOPIS. That is a key takeaway from Accenture Strategy's holiday wrap up which found that buy-online pick-up-in-store orders were processed in about 2.5 hours. >>

Wednesday, December 25, 2019

Why B2Bers need to build stronger relationships

At the fast rate of retirement for many Baby Boomers and the fact that Millennials are apt to buy products for their business online rather than through traditional B2B methods, as their Boomer counterparts did, B2B businesses may be facing tough times ahead. But they don't have to. There are platforms and technology that B2Bers can adopt that will reduce the friction in buying Millennials avoid while keeping the importance of the B2B salesperson in tact. >>

Friday, December 13, 2019

Study: 1 in 4 fooled into counterfeit buys

While the increase in digital shopping is good for most merchants and brands, there is a downside: counterfeit. And, according to one new report, the amount of people fooled into buying counterfeit goods continues to grow. >>

Tuesday, December 10, 2019

Key areas that will change for CS in 2020

Customer service will always be about, well, service, but there are nuances to what consumers what and need where CS is concerned. Here are a few key areas that, according to one expert, will impact merchants, brands, and marketers in 2020. >>

Monday, December 09, 2019

Reports: More people shopping, but more fraud, too

The 2019 holiday season is off to a fast-selling start, and despite the shortened time-frame between Thanksgiving and Christmas nearly half of shoppers surveyed for a new report say they haven't even begun shopping yet. >>

Friday, December 06, 2019

Top tips for better localized programmatic

The beauty of the Internet is that it connects brands in Country A with shoppers in Country B. But, in some cases, shoppers want to shop local - and in those cases the internet can be a difficult beast to navigate. This is where localized programmatic spending comes in for marketers and brands. Here is how to improve brands' localized programmatic strategy. >>

Tuesday, December 03, 2019

Three trends to watch in CX for 2020

The customer experience continues to be an integral part of brands' strategy, but providing a solid customer experience remains a struggle for some. Here are three ways brands may improve their CX strategy in 2020. >>

Friday, November 29, 2019

Why merchants need to look outside the data box

By 2023, Forrester is predicting that about 60% of retail sales will be at least influenced by digital - social media, ads, video content. This means the digital space, and the data accumulated there, will become even more important as the days tick by. But it isn't just standard data collected by searches or links clicked that will be important. Here's why. >>

Monday, November 25, 2019

What merchants need to know about Black Friday 2018 to inform 2019 plans

Black Friday remains the unofficial kick-off to the holiday season, and although there are shopping days that are just as big now, Black Friday performance can determine how brands fare for the holiday season overall. Bluecore has released 2018 Black Friday data that merchants may be able to use to get this year's season off to a better start. >>

Thursday, November 14, 2019

How brands can tap into the self-care trend

Self-care. Me time. Choosing happy. These are all phrases floating around the Internet and social media space, but the phrases are more than a mantra, especially for younger consumers. Self-care is a $450 million market with memberships to gyms and spas only the tip of the iceberg. Here's how brands can tap into the self care market. >>

Wednesday, October 23, 2019

Expert: Why targeting isn't always working for brands

Using data to better target advertising to the right consumer is a typical occurrence for most brands and marketers. Yet, many still don't see a return on investment for their efforts. So, is the data wrong? Or is it the way these brands are personalizing ads and content? We asked a digital expert for insight. >>

Tuesday, October 22, 2019

Forecast: Halloween, Holiday shopping a mixed bag

Costumes and candy will add up for merchants and brands over the next week. That's a key takeaway from the National Retail Federation's Halloween forecast, which suggests party-goers will spend nearly $9 billion through October 31. >>

Thursday, October 17, 2019

Study finds phone addiction real, loyalty moving mobile

Consumers the world over are more attached to their phone every day. To the point that, according to one report, more than half of people will reach for a phone first thing in the morning, even before speaking to another person. This addiction to and reliance upon phones is changing how consumers behave and should also change the approach of businesses and merchants. >>

Wednesday, October 16, 2019

Study IDs disconnect between retailers, consumers over data

Concerns about data privacy are high in the minds of both consumers and businesses, but there is a disconnect between the two over just how data can or should be collected, stored, and used. That's a key takeaway from new data out from Deloitte. >>

Thursday, October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means more consumers are feeling untrusting of brands and marketers - and is an indicator that brands must begin rebuilding that trust. >>

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