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BizReport : Law & Regulation

Law & Regulation

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Monday, November 03, 2008

IAB: New initiatives should increase growth

A new string of initiatives from the Interactive Advertising Bureau, launched last week, could help online marketers keep a better grasp on their online campaigns. According to the group, the new listing of best practices and guides will help media buyers streamline how ads are purchased and served as well as create automated platforms to transfer ordering information between agencies and publishers. >>

Wednesday, October 22, 2008

FTC to remove gray areas from 'green' ad claims

In an attempt to curb "greenwashing", or deceptive advertising in regard to environmental or green practices, the Federal Trade Commission is re-examining its "Green Guides". >>

Wednesday, October 08, 2008

Click Forensics introduces trademark abuse reporting

Click fraud takes many forms, one of which is trademark abuse. Not only is it annoying to consumers, but it impacts advertising budgets. Click Forensics has added a new feature to its ad solution called the Trademark Use report. >>

Friday, September 26, 2008

Americans want more control over their online personal information

Americans are concerned about how their personal information is being used online and the tracking of their online behavior, according to a poll from the Consumer Reports National Research Center. Yet, despite the concern, very few appear to have armed themselves with the facts about the rules governing the practices. >>

Thursday, September 25, 2008

ASA: Publishers responsible for displaying insensitive ads

Regardless of how an ad is chosen to appear on a website, the publisher must take complete responsibility for that ad’s suitability, according to recent comments from the Advertising Standards Association in the U.K. >>

Wednesday, September 24, 2008

2012 Olympics advertising restrictions "heavy handed"

If you are planning your 2012 Olympics advertising campaign and you intend to use a combination of such words as “medal”, “gold”, “summer” or even “game” then think again. The 2006 London Olympic Games and Paralympics Games Act won’t allow it. >>

Wednesday, June 25, 2008

Half of Americans want Government to regulate Internet

As reports of the case against the Missouri woman whose harassment of a 13-year-old girl led to her suicide dominate the news, a poll showed that around half of Americans believe the Internet should be regulated by the Government. >>

Wednesday, May 07, 2008

IAB releases online video ad format compliance seal

The Interactive Advertising Bureau has released a “compliance seal” to be displayed by those businesses that are compliant with their recently published “Digital Video In-Stream Ad Format Guidelines”. >>

Wednesday, April 30, 2008

ASA: Internet attracts most non-broadcast media complaints

Consumers are quick on the complaint button these days, with record numbers being recorded by the U.K.’s Advertising Standards Authority. >>

Friday, April 04, 2008

Fewer complaints of fraud, but losses up

Fewer Americans fell victim to Internet fraud in 2007, compared to 2006, but the total dollar loss increased, according to a recently released report from the Federal Bureau of Investigation. >>

Monday, March 17, 2008

Security concerns hamper m-banking, m-commerce

Security and scam concerns are just a couple of the reasons that consumers aren’t embracing mobile banking and shopping, finds an Harris Interactive survey. >>

Monday, March 17, 2008

OFT web sweep analysis revealed

Over 500 UK-based retailers’ websites were examined for the Office of Fair Trading’s latest web sweep, as they sought to identify websites not upholding their regulations and continued to raise awareness among online retailers. >>

Tuesday, March 11, 2008

Spammers crack Gmail CAPTCHA

Mechanisms put in place by Gmail to prevent bots creating new accounts being opened and used by spammers have been cracked, leading to a surge in spam. >>

Thursday, February 28, 2008

U.K. travel websites fail disabled users

A large proportion of online users in the U.K. aren’t being catered for by travel websites, according to new research commissioned by Travolution magazine. >>

Friday, February 08, 2008

IAB lead gen best practice document released

In response to FTC scrutiny and industry feedback, the Interactive Advertising Bureau’s Lead Generation Committee today announced the release of new best practice guidelines for advertisers and publishers. >>

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