Best Stock Picking Services 2024: Top 7 Picks & Reviews

Hannah Collymore
Reviewed by Kristina Knight, Journalist , BA
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motley fool rule breakers

The Motley Fool Rule Breakers

Best Overall

4.8 stars - votes

seeking alpha

Seeking Alpha

Best for stock research

4.5 stars - votes

Trade Ideas

Trade Ideas

Best day trader alert service

4.3 stars - votes
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Investing in the stock market can be a lucrative way to grow wealth, but it is also risky and complex. This is where stock-picking services come in. Stock picking services provide you, as an individual stock investor, with recommendations on which stocks to buy or sell, helping you make more informed investment decisions. Although stock-picking services are very useful, finding a good, reputable one that suits your needs is a huge challenge. Several factors, such as credibility, track record, and investor acceptance, are some things to look for in a stock-picking service. 

This article will look at the top 7 stock-picking services to consider in 2024. We’ll examine the pros and cons of each service and provide some tips on how to choose the best one for your needs.

Read More: Best Stock Apps 2024

7 Best Stock Picking Services 2024

What is a Stock Picking Service?

As the name implies, stock picking services pick certain stocks that they think will perform better than others in the broader stock market. They then provide investors with information about these stocks and recommendations on which to buy or sell. Stock-picking services use various methods to determine which stocks to recommend, such as fundamental analysis and technical analysis, to predict future price movements.

In recent years, many stock-picking services have also explored artificial intelligence and machine learning algorithms to analyze vast amounts of data and generate more accurate predictions. Although there are other tools and services like stock screeners and stockbrokers, stock picking services stand out because they are always straightforward. 

What Do Stock Picking Services Do in The Stock Market?

Stock-picking services are designed to help investors make more informed investment decisions. By providing stock recommendations, these services can help investors take advantage of market opportunities and avoid potential pitfalls. Although you still have to do some additional research to decide what stocks to invest in, this service saves time by limiting your choices.  

Stock-picking services can be beneficial for new investors, but it is important to remember that no stock-picking service is infallible, and even the best analysts and algorithms can make mistakes or be affected by unforeseen events.

Top 7 Best Stock Picking Services July 2024

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The Motley Fool Rule Breakers

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Read The Motley Fool Rule Breakers Reviews

The Motley Fool is a titan in the finance industry because of its unique approach to investing in “rule-breaking” companies. This strategy involves identifying and investing in companies that are disrupting established industries and creating new markets, which have the potential to grow rapidly but also involve higher levels of risk. Subscribers can invest in these high-growth companies before they become well-known and widely traded, potentially allowing them to maximize earnings from their growth potential. The Motley Fool also offers Stock Advisor, a great option with an outstanding record. 

  • Great track record
  • In-depth research
  • Affordable
  • Inconsistent picks
  • Only favorable for long-term investors

The Motley Fool Rule Breakers is a valuable resource for investors who are looking to add some diversification and high-growth potential to their portfolios. It provides thorough research and analysis services on each recommended company, including financial metrics, industry trends, and management teams. The team behind the service has a sound track record of identifying successful companies before they become well-known, which can be beneficial for subscribers looking to invest in innovative and potentially high-growth companies. 

Rule Breakers’ subscription costs $299 annually and comes with a 30-day guarantee. Some of the key features you get access to by having this subscription include 

  • New recommendations
  • Starter stocks
  • Stock watchlist
  • Performance tables and charts
  • Premium articles and research reports

However, the service may not be suitable for all investors, as it involves higher levels of risk and the website is not very user-friendly.

Seeking Alpha

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Read Seeking Alpha Reviews

Seeking Alpha is a huge investment company with millions of users. This stock-picking service provides research of unmatched quality that skilled investors, particularly long-term investors, will find useful. Seeking Alpha’s key selling point is the comprehensive research it offers. This service provides a platform for investors to share their analysis and insights on individual stocks and the broader market. By sharing perspectives and ideas, subscribers can benefit from each other and make more informed investment decisions. Seeking Alpha also offers a variety of research tools and resources, including earnings and dividend calendars, financial news feeds, and stock screener access. 

  • Great returns
  • Access to important information regarding picks
  • Relatively expensive pro subscription
  • Lack of educational resources

Seeking Alpha‘s stock picking service provides a wealth of research and analysis for investors, covering a wide range of markets and sectors. It also publishes market analyses by professionals and in-house editors to help investors make informed decisions.

Seeking Alpha offers two premium plans: Seeking Alpha Pro and Seeking Alpha Premium. The premium plan costs $19.99 per month, while the pro plan costs a whopping $199.99 per month. 

Some of the key benefits you get access to by having a Seeking Alpha subscription include 

  • Expert analysis
  • Stock screener access
  • Great user experience with no Ads
  • Access to powerful fundamental analysis tools
  •  A separate Top Idea list, more powerful screeners, and exclusive newsletters for pro subscribers.

Seeking Alpha’s platform provides a user-friendly interface with intuitive quant ratings. However, they don’t provide enough educational resources, especially for beginner traders. If you’ve already gained some experience and getting a subscription won’t break the bank, you’ll discover that Seeking Alpha is a terrific community that provides unmatched access to research.

Trade Ideas

Trade Ideas

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Trade Ideas is a fast-growing private company that offers stock picking and stock scanning services for traders. It uses artificial intelligence (AI) and machine learning to analyze vast market data and identify potentially profitable stock trades. Holly, an artificially intelligent virtual analyst, identifies stock picks. The analyst then provides subscribers with real-time trade alerts and recommendations. The service also supports simulated trading, allowing users to test out the service, refine their tactics, and gain an understanding of trading. It connects to some of the more well-known brokerages, such as IBKR and TD Ameritrade.

  • Best for day trading
  • Supports simulated trading
  • Large-scale tool for technical analysis
  • Relatively costly
  • Not so compatible with other investment strategies

Trade Ideas provides real-time trade alerts and recommendations. The site also offers watchlists, notifications, and a weekly newsletter if you require something even more immediate.

However, the service may not be suitable for all investors because it is expensive. The Trade Ideas standard subscription costs $1,068 per year, and the premium subscription costs $2,268 per year. Some of the key benefits you get access to by having a Trade Ideas subscription include 

  • Comprehensive technical analysis
  • Entry and exit points for every stock pick
  • Watchlists and alerts
  • A weekly newsletter

Hence, Trade Ideas is unquestionably the best service available to day traders.

Morningstar Inc.


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Morningstar is an influential organization that offers stock-picking services. Its key selling point is its focus on fundamental analysis, which uses a rigorous methodology to evaluate stocks based on factors such as financial health, management quality, and growth potential. It also provides in-depth reports and recommendations on stock picks, giving subscribers a comprehensive understanding of the company’s financials, industry trends, and competitive landscape.

  • Expansive and in-depth research
  • User-friendly
  • Newsletters with watchlists and analysis
  • Different pricing for each asset class
  • Not beginner-friendly

Also referred to as the research powerhouse, Morningstar Inc.‘s stock picking service is a well-respected resource that helps add value and growth potential to your portfolio. Access to in-depth picks and thorough research enables you to pick the brains of experts and develop your technique. This service offers access to a wide range of rankings, ratings, and commentary, as well as a great deal of market information. 

Morningstar Premium costs $199 annually, and it offers a 14-day free trial. Some of the key benefits you get access to with the premium subscription include: 

  • Access to stock picks
  • Recommendations for mutual funds and ETFs
  • Variety of screening tools to filter investments
  • A user-friendly platform
  • Forward-looking fund rating

In addition, Morningstar also offers investor newsletters focused on stocks, dividends, stocks, and ETFs. These newsletters come at different costs ranging from $145 to $199 annually. Because these newsletters also include their watchlists, additional expert evaluations, and email notifications, it becomes evident that you’re getting your money’s worth.

However, the service may not be suitable for all investors, as it does involve higher levels of risk and has a relatively high subscription cost.

Investors Underground

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Investors Underground’s stock picking service is a comprehensive resource for day traders looking to execute short-term trades and improve their trading strategies. The key selling point of Investors Underground’s stock picking service is its focus on day trading and technical analysis. The service provides subscribers with real-time alerts and market commentary, as well as access to a range of trading tools and resources. Investor Underground’s approach is designed to help traders identify short-term opportunities and execute trades quickly and efficiently. 

  • Provides real-time alerts and opportunities for day traders
  • Wide range of trading tools and resources
  • Community
  • Less suitable for long-term investors
  • High subscription cost
  • Fast-paced trading

This education-centric platform also provides a range of resources and hosts frequent webinars to help investors make informed decisions. Investors Underground also publish a daily email with stock watchlists and game plans. You can join other traders in the chatroom when the bell rings to begin the trading day to share notes, ask questions, and monitor real-time stock scanning and alerts.

Investor Underground’s subscription costs $1897 per year, which is not so affordable. You can pay monthly at the rate of $297 if you want to try it out for a month. The membership subscription gives you access to

  • Pre-market broadcasts
  • Live trading floors
  • Trade recaps
  • Nightly watch list
  • 1000+ video lessons

However, the high subscription cost and fast-paced nature of day trading may be a barrier for some traders, and the service may be less suitable for long-term investors.



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Scanz is a market scanning platform that offers several solutions for day traders and swing traders. The key selling point of Scanz’s stock picking service is its scanning and charting tools designed to help traders identify trading opportunities quickly and easily. As a Scanz user, you get alerts about stock prices, and volume and percentage changes in extreme real-time. As timing is key in day trading, receiving this information will help you avoid missing out on transactions.

  • Comprehensive scanning and charting tools
  • Well-organized real-time news engine
  • Wide range of educational resources
  • High subscription
  • Only suitable for long-term investors

Scanz‘s stock picking service is a comprehensive resource for traders looking to identify trading opportunities quickly and easily. Scanz offers two major services: the news streamer and the trade scanner. 

Scanz News Streamer is priced at $79 per month. This subscription gives you access to

  • Streaming charts
  • Two online discount broker integrations
  • News and SEC filings on AMEX, NYSE, and NASDAQ.

Scanz Trade Scanner costs $99 monthly. This subscription gives you access to

  • Scanning Level 1 and Level 2 data on NASDAQ, NYSE, and AMEX
  • Breakout alerts
  • Unlimited watchlists
  • Streaming charts
  • A montage window

Customers can buy the News Streamer and Trade Scanner for a reduced monthly fee of $149 when purchased together. However, the high subscription cost and focus on technical analysis may be less suitable for some traders.

Mindful Trader

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Mindful Trader is a stock-picking service with an emphasis on swing trade alerts. The company’s data-driven strategy consistently generates triple-digit annual returns. The key selling point of Mindful Trader’s service is that you don’t have to always be on alert, waiting for trade alerts. You can buy throughout the trading day because the suggested swing trades take up to 10 days between purchasing and selling. Given that most of us can’t keep our eyes glued to the computer all day waiting for warnings to appear, that benefit is essential.

  • Swing trade alerts
  • In-depth, data-driven analysis
  • Personalized coaching and support
  • High subscription
  • Unavailable track record

The monthly subscription fee for Mindful Trader is $47. While not necessarily cheap, it is less expensive than most stock-picking services. If you don’t like the trading style, you can try it for a month or two and then cancel without losing a lot of money thanks to the monthly subscription period. Some of the key benefits you get access to by having the subscription include 

  • Personalized coaching and support
  • Data-driven trade strategies
  • Easy-to-follow trade alerts in real-time

However, the subscription cost may be a barrier for some, and the service’s performance track record is not readily available.

Pros & Cons of Using Stock Picking Services

Like any investment strategy, there are pros and cons to using stock-picking services that investors should be aware of before subscribing.


  • Professional expertise: Stock picking services are typically run by experienced professionals who have a deep understanding of the markets and individual stocks. As a subscriber, you can potentially make better investment decisions and increased returns.
  • Time-saving: Analyzing the market and individual stocks can be a time-consuming process. By using a good stock-picking service, you can save time and focus on other aspects of your portfolio or personal life.
  • Diversification: Many stock picking services offer recommendations on a variety of stocks and sectors, which can help investors diversify their portfolios and reduce their risk.
  • Learning experience: Using stock picking services helps you learn and get familiar with a lot of terms and strategies in the investment world. Also, some services offer in-depth reports and resources to enable users to become much better investors. 


  • Cost: Most stock-picking services charge a subscription fee, which can be costly for some investors. Some services may require additional fees for access to certain features or analyses.
  • Risk: There is always risk involved with investing, and even the most experienced professionals can make mistakes. Subscribers should know following a stock picking service’s recommendations does not guarantee success and that there is always the potential for losses.
  • Lack of control: Some investors may feel like they are giving up control of their portfolio by relying on a stock-picking service. While subscribers can choose which recommendations to follow, ultimately, the final decision is made by the service’s analysts.

Should You Buy Stocks Recommended by These Services?

We advise you to start small and be cautious with the recommendations from stock-picking services if you are serious about investing with them. You can consider using a paper trading account that is accessible through free stock applications. These accounts enable you to trade without actually doing so and risking your money. An application that offers this functionality is Webull, a trading app similar to Robinhood. You can test the stock picking service’s suggestions and see how they perform in the market by using a free paper trading service.

Where Can You Research Stocks That Interest You?

If you’re interested in researching stocks, there are a variety of resources available to you. Some of them include

  • Investment research services: To obtain more thorough and unbiased analyses of the stocks suggested, think about combining your subscription with an investment research service like Stock Rover.
  • Company websites: The starting point when researching a new company is its website. This can give you insights into the company’s products, financials, and management team. You can also look for press releases or other news that may affect the stock’s performance.
  • Financial news websites: Sites like CNBC, Bloomberg, and Yahoo Finance offer news and analysis on individual stocks, as well as broader market trends. This can be a good way to stay up-to-date on the latest developments and potential investment opportunities.

How to Choose the Best Stock Picking Service

Since all stock-picking services provide recommendations, it is important to check how accurately their past stock picks have played out. Stock picking services should be evaluated against a common benchmark like the S&P 500 index, as any stock picking service that does not perform better than the index is not worth having. Here are some other factors to consider when choosing your stock-picking service:

Costs & Fees

Stock-picking services can cost a lot of money, so it is important to consider the size of your portfolio and the services you expect. To determine whether a service is worthwhile, look at the track record, pay attention to the trading style, and take fees and commissions into consideration. Choosing the best discount brokerage can reduce fees and expenses.

Track Record

Choose a stock-picking service that has a track record of consistently performing well, selecting investments with high returns that are better than those of comparable companies or benchmark indices. Be sure to consider how many of their choices worked out when they did, and how profitable the stock in question was. Fortunately, reputable businesses will willingly provide proof when requested.


Always ensure that the stock selection service you use isn’t advising deals that you can’t execute. High-net-worth individuals have access to possibilities that ordinary people do not since not everyone is certified as an institutional investor. Institutional investors could have cheaper access to the same stocks than other investors, making the advice profitable for them but costing typical investors money.

Educational Resources

The top stock-picking services not only send investment selections, they also provide educational materials that show you how to study and analyze stocks on your own. Several services provide access to courses, quizzes, webinars, tutorials, and videos. You won’t need to rely solely on a stock advisor if you have the educational resources and the ability to conduct your research. 

Customer Support

Make sure the stock picking service offers responsive and knowledgeable customer support. It is beneficial to have access to experts who can answer your questions and provide guidance when needed.

Customer Reviews

Take the time to read customer reviews and feedback about the service. Look for reviews from users with similar investment goals and risk tolerances to yours. Pay attention to both positive and negative reviews and assess the overall satisfaction of users with the service.

Final Thoughts

Stock-picking services can help investors take advantage of market opportunities and avoid potential pitfalls, but they are not infallible. With the right resources and good stock-picking service, investors can make more informed investment decisions and grow their wealth in the stock market.  

Frequently Asked Questions (FAQs)

What is the best free stock-picking service?

There are several free stock-picking services available, but their quality can vary widely. Some popular free services include The Motley Fool, Morningstar, and Seeking Alpha. These services offer some content for free, but if you want more in-depth research, you must upgrade to a premium plan.

Can you hire someone to buy stocks for you?

Yes, you can hire a professional stock picker or a financial advisor to buy and sell stocks on your behalf. However, this service typically comes with fees and commissions, and it’s important to do your research to find a trustworthy and competent professional.

Who is the most successful stock picker?

It is difficult to pinpoint the most successful stock picker, as different stock picking services have different investment styles and strategies. However, The Motley Fool Stock Advisor service has a very impressive track record.

Are stock-picking services worth it?

It depends on your investment goals, risk tolerance, and financial situation. Stock picking services can provide valuable research and analysis to help you make informed investment decisions, but they may also come with fees and do not guarantee success.

How do I find a good stock pick?

Typically, the response depends on whether you prefer a longer or shorter investment. The Motley Fool Stock Advisor is ideal for long-term investments, and Tim Alerts is the best for penny stock day traders. On the other hand, the best stock selection service for swing trading is Mindful Trader.

What are the best stocks to trade?

Stock picking services can provide stock recommendations, but market conditions and stock performance can vary widely over time. It’s important to do your research and consider factors such as the company’s financial health, industry trends, and competitive landscape before making any trades.

Is stock picking luck or skill?

Successful stock picking is a combination of luck and skill. While there is no guaranteed way to predict stock market performance, successful stock-picking services often have a strong understanding of market trends, company fundamentals, and risk management strategies.

Which stock-picking service is the best for new investors?

Some stock-picking services cater to new investors by offering educational resources, beginner-friendly investment advice, and research tools. As a beginner, consider your own investment goals and risk tolerance before subscribing to any service.



Hannah Collymore
Hannah Collymore, MBA
Business Advisor
Hannah is a seasoned writer based out of Pennsylvania. With years of experience in various writing niches, she provides SEO and on-demand content for Businesses in all industries


Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.

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