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BizReport : Internet

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Thursday, October 18, 2018

How GDPR could impact holiday spending

As we enter the busy holiday season, digital marketing campaigns that were set in place weeks, or even months ago, are ready to launch. Yet this year, things are a little different. As the first holiday season since GDPR was enacted, we spoke with Aleksandra Kubis, head of legal at GetResponse. With headquarters based in Europe, the email and digital marketing company has a fresh perspective on what GDPR means for marketers this holiday season. >>

Monday, October 15, 2018

Study: B2B buyers want video

Research continues to be an important part of the buying process for B2B buyers, but most of them also aren't doing that research on their own. Instead, they're relying on video content to help make purchase decisions. >>

Friday, October 12, 2018

Brands: Why you should measure increments not return

Return on Ad Spend (ROAS) has long been a key guide for marketers, but with more data becoming available every day, one expert believes ROAS should no longer be the go-to measurement for advertisers and brands. Instead, he believes incrementality is now key. Here's why. >>

Thursday, October 11, 2018

Starting an Online Business to Make Extra Cash

There are various options you can consider if you want to make extra money each month to boost your regular income. >>

Tuesday, October 09, 2018

Will Walmart's proposed streaming service be a game changer?

Netflix, Hulu, gaming systems, network-based streaming apps. It seems as if everyone has a streaming service, but to date retailers offering streaming services haven't caught on. So why would Walmart be looking into such a development? I chatted with Connekt's Tripp Boyle to find out. >>

Monday, October 01, 2018

Forecast: Most holiday shoppers to buy online

The number of consumers buying holiday gifts online continues to climb. This year, according to Blis' new 2018 Holiday Shopping Outlook report nearly two-thirds (57.7%) of shoppers will buy "most" of their gifts online. >>

Thursday, September 27, 2018

Expert: What the addition of Amazon storefronts means for merchants

Amazon has launched a "storefront" option for merchants and third-party sellers; the move could give merchants a bigger profile and more options to be utilize Amazon's space. It could also help Amazon better understand not only sellers but consumers. The question many are asking, though, is if this is a good addition to Amazon's program. >>

Tuesday, September 18, 2018

Study: People don't like content recommendation widgets

You know those little content squares at the bottom of some content sites? The ones that have a picture of a child-star from years ago and a headline like "You won't believe his secret!"? People don't like them. That's the word from new research out from Arkadium. >>

Wednesday, September 05, 2018

Expert: Why YouTube's non-skippable ads might turn consumers off

YouTube has announced plans to roll out non-skippable ads. The theory is that these ads will help YouTubers generate more revenue - something that will keep the creators happy and within the YouTube infrastructure. The problem, according to one expert, is locking consumers in to watching ads could turn them off. >>

Monday, September 03, 2018

Net Neutrality, Cybersecurity key for SMB owners

Two new reports in the digital space ID concern areas for small business owners and leaders. Those concerns are net neutrality and cybersecurity. >>

Wednesday, August 22, 2018

Taking Out a Personal Loan to Start Your Business

One of the biggest hurdles for small businesses is the ability to raise the finance needed to get the business started in the first place. >>

Tuesday, August 21, 2018

Expert: Publishers must evolve strategy to compete

Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to evolve their approach to digital content creation and distribution. >>

Thursday, August 16, 2018

Ways to Cut the Cost of Auto Insurance

It can prove costly to get insurance coverage but at the same time this is something that is a necessity. Here are some ways to save on auto insurance online. >>

Tuesday, August 14, 2018

Study finds interest in alternative video rising

The interest in alternative video - content created by consumers, short-form videos, web series, etc - continues to grow. That is one of the key findings from Parks Associates new report which found that almost half of US households watch alternative video content on a monthly basis. >>

Wednesday, August 08, 2018

Reports ID trends to watch for small businesses

Two new reports out in the digital space underline to important small business trends: that of the rapid increase in the sale of small businesses, and the utilization of freelance employees by small business owners. >>

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