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BizReport : Internet

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Wednesday, September 05, 2018

Expert: Why YouTube's non-skippable ads might turn consumers off

YouTube has announced plans to roll out non-skippable ads. The theory is that these ads will help YouTubers generate more revenue - something that will keep the creators happy and within the YouTube infrastructure. The problem, according to one expert, is locking consumers in to watching ads could turn them off. >>

Monday, September 03, 2018

Net Neutrality, Cybersecurity key for SMB owners

Two new reports in the digital space ID concern areas for small business owners and leaders. Those concerns are net neutrality and cybersecurity. >>

Wednesday, August 22, 2018

Taking Out a Personal Loan to Start Your Business

One of the biggest hurdles for small businesses is the ability to raise the finance needed to get the business started in the first place. >>

Tuesday, August 21, 2018

Expert: Publishers must evolve strategy to compete

Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to evolve their approach to digital content creation and distribution. >>

Thursday, August 16, 2018

Ways to Cut the Cost of Auto Insurance

It can prove costly to get insurance coverage but at the same time this is something that is a necessity. Here are some ways to save on auto insurance online. >>

Tuesday, August 14, 2018

Study finds interest in alternative video rising

The interest in alternative video - content created by consumers, short-form videos, web series, etc - continues to grow. That is one of the key findings from Parks Associates new report which found that almost half of US households watch alternative video content on a monthly basis. >>

Wednesday, August 08, 2018

Reports ID trends to watch for small businesses

Two new reports out in the digital space underline to important small business trends: that of the rapid increase in the sale of small businesses, and the utilization of freelance employees by small business owners. >>

Monday, August 06, 2018

The 5 Most Effective Law Firm Online Marketing Techniques

Here are the 5 most effective law firm online marketing techniques you should know about. >>

Monday, July 30, 2018

Study: Website load times key for engagement

While most marketers understand that website load times are key for engagement and conversions, new data out from Eggplant underlines this. According to their new data 80% of consumers (UK and US) find slow-running sites "more frustrating" than sites that are down. >>

Friday, July 27, 2018

What Google's Chrome update means for SMBs

When the Google Chrome 68 update rolls out later this month, small business owners may be those effected the most. That is because the update marks "HTTP" sites as unsecure. The move is being made to make it simpler for consumers to identify potentially unsafe sites. The problem is that about 60% of internet traffic comes through Chrome browsers, and not all SMB sites - even those that are secure - have an "HTTPS" address. I chatted with a GoDaddy exec about what these changes mean for small businesses. >>

Thursday, July 26, 2018

Study: Martech advances won't push humans from jobs

There has been much talk over the past few years of robots taking over more human jobs. But, according to one report, marketers aren't worried about this trend. That's because 56% feel their jobs require a human element to better engage customers. >>

Wednesday, July 18, 2018

How marketers can win with AI

In today's customer-centric world, it's more important than ever to be organized, responsive, and helpful when engaging with customers online. Artificial Intelligence makes this simpler for many businesses, especially in the social space, but AI can also seem unintuitive for some instances. Here's how marketers can better use AI to engage with consumers. >>

Monday, July 16, 2018

How merchants can compete with Amazon

Amazon Prime Day is here, and with it comes a flood of merchants wondering what they can do to cash in on one of the biggest shopping days of the year. According to data from Walker Sanda nearly half of Americans are now receiving at least 1 package from Amazon each week, and for younger consumers (ages 26 - 36) 57% expect 1 to 2 packages from Amazon each week. >>

Friday, July 13, 2018

3 Things AI cannot do for marketers

While AI can be a huge help in breaking down data and even optimizing ad categories, artificial intelligence is not a general fix-it for marketers. To help brands better solidify their AI strategy, here are three things AI cannot do for you. >>

Wednesday, July 11, 2018

Survey: Google, Facebook most influential

Don't turn away from Google or Facebook ads. That is a key takeaway from new data out from Choozle. Researchers for their 2018 Digital Advertising Trend Survey found that about half of consumers continue to list Facebook and Google as the most influential platforms for them. >>

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