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BizReport | Blogs & Content archives July 11, 2007

MediaSeed may help with campaign management

Online advertisers will likely benefit from a new one-stop-shop for online content management. Called MediaSeed, the platform allows publishers and advertisers to distribute and track online video and rich media offerings in one place.... >>

BizReport | Research archives June 14, 2007

Rich media increases online ad reach

A new study sheds light on how well online ad campaigns work with and without rich media. According to researchers with InsightExpress, campaigns actually perform better when rich media - online video, Flash and HD3D - practices are included. ... >>

BizReport | Internet May 10, 2007

IAB opens ad measurement guides to public comment

Online marketers wanting to have their voices heard about the accurate tracking of website traffic and ad metrics now have that chance. The Interactive Advertising Bureau has opened the floor for public comment on their new advertising measurement guidelines. ... >>

BizReport | Search Marketing February 20, 2007

PointRoll warns Yahoo could pull ads

There is a new warning out from rich media firm PointRoll: according to an email from the company, Yahoo may begin pulling rich media ads without warning.... >>

BizReport | Blogs & Content archives January 26, 2007

AP syndicates content to Wii

Starting this weekend, Nintendo Wii owners will have something new to do, while they play games: read. The Associated Press has syndicated news feeds to the broadband-enabled console. ... >>

BizReport | Ecommerce archives January 15, 2007

Rich Pickings With Rich Media?

Scene7 survey reveals 2007 will see big rich media enhancements for online and multi-channel retailers.... >>

BizReport | Internet January 03, 2007

Toyota's Hybrid Community Website Relaunched

Toyota is motoring into the world of user-generated content and community sites with a re-launch of its hybrid community website.... >>

BizReport | Trends & Ideas archives September 22, 2006

Is Rich Media Good For You?

A recently published Kagan Research report forecasts rich media will be the fastest growing area of internet advertising from 2006-2015, with the category having topped $1 billion in 2005.... >>

BizReport | Advertising archives September 22, 2006

Google Is Not Just For Text Advertisements

Google is now turning to Marketers at Madison Avenue to convince them that Google is not just for text advertisements anymore. The company has bigger plans now.... >>

BizReport | Advertising archives September 21, 2006

Live Expo Offers New Advertising Options

AdMission Corporation, a provider of online advertising solutions, announced that Microsoft has implemented a customized version of AdMission Spotlight Ads to power a new featured ads program on the Windows Live Expo marketplace.... >>

BizReport | Advertising archives September 18, 2006

Adidas Shakes Up Conventions On Rugby Campaign

With a budget of less than $320,000 for both the creative campaign and supporting radio, outdoor and online media, Adidas decided to shake up the convention of sponsorship campaigns in New Zealand.... >>

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