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BizReport | Ecommerce archives February 17, 2010

Tips for increased recommendation engagement

When it comes to recommendations, logic states that any recommendation is enough. That is actually a fallacy. Bad recommendation content, irrelevant recommendations or recommendations from unreliable sources can actually hurt not only conversions but the brand itself. Here are some... >>

BizReport | Ecommerce archives February 16, 2010

What makes a good recommendation?

When it comes to product reviews, most etailers have at least some idea of how they work. A consumer buys a product and comments on it. The problem is that all reviews are not created equally and many etailers are... >>

BizReport | Ecommerce archives February 11, 2010

Influence of video reviews growing among online moms

Research has shown that consumers put more trust in what other consumers have to say about a product or service than the spiel dished out by advertisers and manufacturers. Online video review website, EXPO, found that moms are no different... >>

BizReport | Ecommerce archives February 04, 2010

Study: Retailers aren't connecting through recommendations

When it comes to engaging customers information is the key. Today's consumer wants product information, manufacturer's tips or even alternate uses for products. This is where recommendations and product reviews come in but according to a recent ChoiceStream report retailers... >>

BizReport | Ecommerce archives January 21, 2010

Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from ... >>

BizReport | Ecommerce archives November 02, 2009

Brits increasingly turn to Internet to research, compare and purchase

More research shows that British consumers are conducting more online transactions and increasingly making use of the Internet, and social media in particular, to research and compare products online. ... >>

BizReport | Ecommerce archives April 15, 2009

Encourage customers to contribute reviews

So, you've made the leap and added user reviews to your website but you're starting from scratch and need to get those reviews rolling in, how do you go about it?... >>

BizReport | Ecommerce archives March 18, 2009

The Economist: Quantity of product reviews matters

How many product reviews does it take before sales conversion rates rise? That's the question The Economist answers in its latest technology quarterly review.... >>

BizReport | Ecommerce archives February 10, 2009

Mobile-friendly recommendation site launched

There's been a lot of talk recently about the increase in use of mobile phones while shopping in-store and the role the mobile Internet plays in providing consumers with the information they need to make a purchase decision. A new... >>

BizReport | Mobile Marketing February 05, 2009

Foresee Results: Shopping in-store with mobiles 'next big thing'

New research from ForeSee Results has revealed that in-store shoppers who use their mobile phone as part of their shopping experience are 6% more likely to buy something in the store. ... >>

BizReport | Mobile Marketing January 22, 2009

MobileVoice brings online reviews in-store

Bazaarvoice has introduced a new service that delivers product reviews to consumers' mobile phones. Nothing new there, you say. However, this service, called MobileVoice, delivers those reviews while consumers are in the store.... >>

BizReport | Ecommerce archives January 20, 2009

Fake user reviews - just say 'no'

Consumer-generated reviews of products and services are a major tool for online shoppers, and most expect, or rather demand, that those reviews be honest. However, once in a while someone decides they can manipulate what consumers see and believe they... >>

BizReport | Ecommerce archives November 18, 2008

Brandvoice: Syndicating reviews to retail sites

It's well known that user-generated ratings and reviews play an important part in online purchasing decisions. In fact, says Bazaarvoice, manufacturers that don't have reviews on retail sites are hurting their brand and losing business. ... >>

BizReport | Research archives October 23, 2008

Online TV watching habits, by disease

Certain groups of consumers who suffer from specific diseases are more predisposed to watching their television content online, according to a recent consumer study from Manhattan Research.... >>

BizReport | Research archives October 21, 2008

Ad-ology illustrates product review/blog influence on consumers

Product reviews, consumer comments and information gleaned from blogs are all having some, or significant, influence on consumer purchasing decisions according to a recent Ad-ology survey.... >>

BizReport | Blogs & Content archives October 20, 2008

Mom Central: Mom Bloggers powerful yet maverick

There's a powerful force moving among online blogs, a group with the ability to influence others and build strong brand awareness. Who are they? They are Mom Bloggers and Mom Central Consulting has just released the results of a survey... >>

BizReport | Social Marketing October 17, 2008

How to get more from consumer opinions

Product reviews, brand bulletin boards, shopping sites. With consumers logging on by the thousands to learn more about products, it is easy to see why marketers heads are spinning. A new platform from Biz360 may help marketers get a better... >>

BizReport | Ecommerce archives October 14, 2008

Tech gift-guide combines advertising with reviews

If you're looking for another way to interact with consumers as the holiday shopping season opens, consider a new platform from NetShelter Technology Media. The platform is a technology gift guide, giving consumers information about brands and products but also... >>

BizReport | Ecommerce archives August 25, 2008

Are you getting the most from product reviews?

Product reviews are an increasingly important form of online advertising. From manufacturers offering product reviews to actual peer-to-peer review websites, consumers are talking about what they like and dislike about products. If you've launched product reviews on your ecommerce or... >>

BizReport | Social Marketing December 12, 2007

Social shopping blogs taking off

Online shoppers are increasingly making use of new “social shopping” blogs this holiday season, finds new analysis by Nielsen Online.... >>

BizReport | Social Marketing April 26, 2007's customers embrace rating and review feature

Just weeks after employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases.... >>

BizReport | Social Marketing March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers.... >>

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